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Effective Managerial Skills

In: Business and Management

Submitted By dlost3
Words 321
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. Evaluate Microsoft’s strategy in good and poor economic times.

In Good Economic Times:

Microsoft is the world’s most successful software company. The original mission of this company is “a computer on every desk and in every home, running Microsoft software.” Microsoft's tactic was to be a software manufacturer and make its operating system available to computer manufacturers for use in their personal computer products, and then sell the owners of PCs software to run on that operating system.

The history was begins in early 1980, where Microsoft creates DOS Operating System for IBM computer. The company used this inertial success with IBM to sell software to other manufacturer, quickly making Microsoft a major player in this industry. This is one of the changes for Microsoft to grown faster with the inertial advertising efforts focused on communicating the company range products from DOS to the launch of Excel and Windows.

Later in 1986, Microsoft went to public with windows operating system and Microsoft office. The strategy contribute to launch this two application is a milestone for Microsoft to future successful. After that, Microsoft found an instant success where they launch the window 3.0 which is offered an improved set of windows icons and application like file manager and program manager where still being used today.

Microsoft doing a magazine advertising and received endorsement from the top computer magazine in the industry is another key for successful. This strategy can increase the named of Microsoft and making Microsoft windows and Microsoft office the must have software in the world. This campaign has given the name to Microsoft and they are able to get more market share.

Another Microsoft strategy is used of slogan “Where Do You Want To Go Today”. This slogan has been used when they launch Windows 95 and Windows…...

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