Research Paper

It’s more fun in
CAVITE

Table of Contents

Focus Topic: The promotional practices/strategies in promoting tourism industry in Cavite

Thesis Statement:

Promoting the tourism industry can enhance/improve the increase the number of tourist.

Statement of Problem:

What is the history about Cavite?
What is the basic facts about Cavite?
What is the different tourist spot in Cavite?
Why you should not go to Cavite?
Why you should go to Cavite?
What is the different things you should try in Cavite?

CAVITE

I. INTRODUCTION The province of Cavite abounds with historic sites and landmarks; museums, world class golf courses, outstanding gardens and facilities for leisure. It is the birthplace of a number of Filipino heroes and it has an interesting range of sites associated with the Philippine Revolution. Found in the province is the residence of the first president of the Republic, Gen Emilio Aguinaldo, which was also the site of the proclamation of independence from Spain on June 12, 1898.

Cavite teems with natural resources and unique landscapes. It is home to Tagaytay City, which is situated 2,500 feet above sea level and a popular summer and holiday destination. The highway drive offers a breathtaking sight of the world-famous Taal Volcano and Lake which is a crater within an island within a lake. Vegetation dot the ridges of Tagaytay with a wide range of accommodation establishments and restaurants for tourists to savor the pleasures of leisure and relaxation with a magnificent view of Taal Lake and Volcano.

II. HISTORY

Cavite got its name from the Filipino word Kawit, which means hook, owing to the hook-shaped mass of land recorded on the old Spanish maps. The land formerly known as Tangway was the site of a Spanish colonial fort on which the city of Cavite rose. Archeological evidence in coastal areas shows prehistoric settlements. According to historical records, the earliest settlers of Cavite came from Borneo. In the 1600s, encomiendas or Spanish royal land grants were given in the towns of Cavite, Ternate and Maragondon. Jesuit priests brought in settlers from Moluccas. These people known as Mardicas, settled in the above-named sites.

Other settlements grew during the Spanish era and by the turn of century, Cavite’s progressive towns were already trading with Manila and with one another. Traditional industries began to thrive as Manila’s commerce grew.

In 1872, Filipinos launched their rebellion against Spain. Three Filipino secular priests, Jose Burgos, Mariano Gomez and Jacinto Zamora, were implicated in the Cavite mutiny when 200 Filipinos struck the Spanish garrisons. On August 25, 1896, when the spark of a revolution against Spain broke out, Cavite became a bloody theater of the Philippine Revolution.

Led by Gen. Emilio Aguinaldo, Cavitenos made lighting raids on Spanish settlements and soon liberated the entire province of Cavite. Aguinaldo commanded the Revolution to its successful end, which preraged the proclamation of the first Republic in Asia, the Republic of the Philippines on June 12, 1898 in Kawit, Cavite.

III. BASIC FACTS

* Total Land Area : 142,706 hectares * Population : 1,907,000 (NSO 2000) * Name of Municipalities Cities 1. Alfonso 1. Cavite 2. Amadeo 2. Trece Martires 3. Bacoor 3. Tagaytay 4. Carmona 5. Dasmarinas 6. Gen. Aguinaldo 7. Gen. Alvarez 8. Gen. Trias 9. Imus 10. Indang 11. Kawit 12. Magallanes 13. Maragondon 14. Mendez 15. Naic 16. Noveleta 17. Rosario 18. Silang 19. Tanza 20. Ternate

* Capital : Imus

* Seat of Government : Trece Martires City

* Climate * November to April - dry season * May to October - rainy season

CAVITE’s INDUSTRIAL REVOLUTION & RAPID URBANIZATION

* DISTRICT I

1. CAVITE CITY: International Transport Hub of the Future

There are 2,347 duly licensed industries and/or establishments in the City based on 1998 data. Business establishments are mostly engaged in trading, sari-sari/general merchandise, real estate leasing and services. Two large-scale manufacturers of rattan and wooden furniture for export and for the local market are fond in the city. There are two private shipyards in the area in addition to the Philippine naval Base and Sangley Point, which are engaged in shipbuilding, repair, maintenance and other kinds of industrial specialization. Other industries include construction supplies and garments manufacturing and a number of cottage industries such as embroidery and other handicrafts. Fishing is one of the primary sources of livelihood as the city is almost completely surrounded by water. Eleven hotels, seventeen restaurants and several night clubs and disco houses likewise contribute to the development of the city.
The city government’s development program includes the restoration of significant tourist attractions and the preservation of historical sites projecting the nation’s struggle for democracy and independence. Priority projects cover the rehabilitation of damaged streets, concreting of roads and the repair of seawalls and breakwaters. Apart from these, the city’s development goals include the generation of employment opportunities, rapid economic growth, better housing facilities, as a center for better education, trade, commerce and tourism. Proposed major projects include the reclamation and site development of a Light Industrial Park in the northwest, Industrial Port Terminal and the National Shipyard in the southeast necessary to meet the land space requirements of commercial, industrial and housing projects of the City along with the construction of the Cavite City-Binakayan Viaduct in the south and the Ciudad Nuevo in the southwest. The entry of private capital for basic and modern services is encouraged to support Cavite City’s growing population. An integrated port development study is being drawn to set up an International Container Port in the northeast

2. BACOOR: The Gateway to Metro Manila

Trade and commerce and the service sectors are the primary income earners of the town. Commercial activity lies mainly along the General Emilio Aguinaldo and Tirona Highways ranging from wholesale to retail establishments, restaurants and eateries, hardware and construction supplies and other service-related industries spearheaded by the large SM Bacoor Shopping Mall. The entrance area from Coastal Road to Aguinaldo Highway and the area surrounding the Zapote Public Market are other commercial centers. Crops, the productive area of which has dwindled to only 100 hectares; fishponds which likewise decreased to almost half of the original 760 hectares; and salt production, fishing, Oyster and mussel culture which are now being threatened to near extinction because of pollution and overpopulation, are the other sources of income of the residents. The sudden shift of Bacoor from an agri-based economy to a residential/commercial urban center with all its attendant problems poses a challenge to public administrators.
Land use developments in Bacoor include a proposed industrial village in Barangay Niog which will include light cottage industries with supporting residential and commercial facilities. A vast track of land in Molino area, on the other hand, is envisioned to host residential, institutional and commercial facilities. Dubbed as the New Bacoor, the land use plan in Molino seeks to utilize the area not only as a dormitory for individuals who work in Manila but also for people who have migrated to Bacoor in search of economic advancement. The proposed urban waterfront development, which will cover a portion of the reclaimed area of Manila Bay, will be the front door of the municipality linking Bacoor to Boulevard 2000. The area will include an integrated mix of residential, business, commercical, tourism and recreational facilities. The proposed expansion of the LRT (Light Rail Transit) to wind up in Bacoor, designed to ease to flow of traffic in major thoroughfares, is another major development.

3. KAWIT: The Birthplace of Philippine Independence

Industrial activities such as glass works and food processing are generally small-scale. Leather processing and garments manufacturing were recently introduced to the municipality. A summary of trade and business establishments as of 1992 are as follows: Retail trade 64.84% Service 12.70% Wholesale Trade 10.57% Real Estate 6.40% Manufacturing 3.76% Banking & Finance 1.73%
Kawit, for the next 10 years, is envisioned to have a bustling commercial district with first class recreational facilities located at the 130-hectare Binakayan reclamation area. It is also foreseen to host educational institutions providing tertiary education, manpower training and other technical courses. Barangay Toclong is being eyed for commercial development where department stores, banks, supermarkets, and movie theaters are to be established. Kawit also has an extensive potential for fish pen development. The municipality of Kawit intends to expand its road network and establish growth centers around the area of Binakayan to diffuse the high population density and the pressure produced by the over-concentration of economic activities in the said barangay. The agricultural sector is also a potential growth area with 44% of the municipality’s agriculturally viable land to be tapped and made productive.

4. NOVELETA: On Rapid Urbanization

A big enterprise, which spurs the output in the service sector, is the presence of the Noveca Industries in Brgy. Sta. Rosa. Manufacturing is limited to light and medium industries such as sash factories and several garment factories. Other activities are the manufacture of furniture, iron gates and grills, and hollowblocks. The construction boom, on the other hand, is due to the mushrooming of residential subdivisions in the area. A number of commercial establishments are located along Noveleta’s major thoroughfares. Small retail stores, service firms, and some medium scale enterprises, dot the municipality. There are specialty stores engaged in the trade of construction supplies and materials, auto parts, furniture and home decors, sportswear as well as fresh food items like meat, fruits and vegetables. Also based in the town are three pharmacies, eleven bakeries and two gasoline stations. The tourism industry in Noveleta relies mainly on its coastline with the Manila Bay bordering its western portion. Restaurants, cottages, conference rooms, and social halls/pavilions are situated along the beaches of Brgys. San Rafael III and IV.
The agricultural activities in the municipality are gradually decreasing due to urbanization. The current trend in Noveleta is in conversion of land from agriculture use to urban settlements. This may be attributed to its growing population and its proximity to Metro Manila and the Cavite Economic Processing Zone in Rosario, a 10-minurte drive from Noveleta. Majority of Noveleta’s population is involved in commercial and industrial activities. Historical and tourism landmarks include the Noveleta Tribunal, Calero Bridge, Villamar Beach Resort I, Villamar Beach Resort II, Lido Beach Resort, TIP Beach Resort and the Magdiwang Cockpit Area. The strips of beaches in Noveleta combined with the town’s proximity to major urban centers make it an ideal tourist attraction.

5. ROSARIO: An agricultural-commercial-industrial Center

The Philippine National Oil Corporation (PNOC), Petrochemical, Vinyl Consortium and the Cavite Export Processing Zone (CEPZ) converted prime agricultural lands to industrial use. The biggest industrial zone in the province of Cavite is the CEPZ which boasts of 210 export manufacturing companies most of which are owned by Japanese, Korean and Filipino investors. The free port zone employs at least 50,000 Caviteños.
Rosario is envisioned to shift from a rural and agricultural-based economy to a balanced agricultural-commercial-industrial setup. Rosario aims to be self-sufficient in fishery, livestock and agricultural products with the help of additional infrastructure support like food processing facilities, a fish market, cold storage and a fish port. The Pandawan fish port in Barangay Sapa is the major fishing port of the province. Rosario is anticipated to increase its residential, industrial and commercial areas further. The Filoil Development and Management Corporation (FMDC), with the aid of the Local Government Unit of Rosario, has started to develop 134 hectares of Philippine National Oil Corporation property into a special economic zone that will have an industrial estate, low cost housing, and a port to facilitate transport of products and services to and from the ecozone. A proposed reclamation will increase the land area of Barangays Sapa II and III by 200 hectares.

* DICTRICT II

1. TANZA: A Prime Tourist Destination

The town is known for its multitude of swimming resorts. Punta del Rio, Villa Excellence, Las Palmas, Celebrity, FE de Castro, Sto. Niño, Florence, Starfish, Garden Coast, Ernie’s and Buenaflor are the notable. Beach resorts. Living up to its old name that is Estancia, meaning a place for vacation, the area really is a vacation spot, a place for rest and relaxation. Business establishments are, likewise, flourishing in which there are now 475. Most of the land is also being developed to become subdivisions and townhomes. Industrial establishments, like Primepak Packaging, Inc., Chung Fu Industries, and Dolphin Environmental Control System, are also beginning to venture in the municipality.
Tanza’s potential lies in its beaches as prime tourist destinations. The local government’s prime concern is to maintain the road networks that lead to Tanza’s natural attractions. Beachfront Property Development is a major investment opportunity. The municipality’s coastline can also be further utilized for the harvests of marine products such as squid, “cabayas” and “bisugo”. The freshwater fishponds of the municipality that produce tilapia are also excellent investment ventures. Tanza is, likewise, known for its dried fish products that are mostly sourced from its coastal barangays. Tanza’s inland areas, on the other hand, can be maximized for agriculture production, specifically the town’s central to northern portions. The production of vegetables and lowland rice is highly encouraged due to the abundant supply of ground water. Part of Tanza’s plains can be converted to high-density urban development use as well.

2. IMUS: A Bustling Commercial Center

The Imus Commercial District along Imus Boulevard (formerly Nueno Avenue) is the center of commerce and trade in the municipality. The Imus Public Market is the hub of commerce and trade in the district. The market is divided into 25 zones and has a total of 805 stalls. Commercial, industrial and manufacturing industries owned by Taiwanese, Japanese and Filipino investors can also be found there. There are 3,601 commercial establishments duly registered in the municipality as of March, 1999.
Investors will find an atmosphere conducive to business and a climate of optimism and buoyancy in Imus. Eighteen major industrial establishments with a total capitalization of 1.311 billion pesos have established their base at the Imus Informal Industrial Estate providing local employment to an estimated 13,478 people as of December 1998. Located just along the stretch of the General Emilio Aguinaldo Highway, the 200-hectare informal industrial estate houses manufacturing companies owned by foreign and Filipino investors. Imus has ventured to the export of automotive wire harness and electrical components, acyclic sheets and lighting fixtures, processed foods, shellcraft, bamboo, rattan and woodcraft, furniture, garments and novelty items to other countries. The implementation of the strategic Daang Hari Road will further augment the development pace of Imus. Several subdivisions and mass housing projects and the establishment of factories and many small-scale industries in many of its barangays have resulted to heavy-in-migration in the municipality.

3. GENERAL TRIAS: A New Frontier for Development in the CALABARZON

Industrialization has become the centerpiece of the municipality’s development plans and programs. Several major industrial estates, such as Gateway Business Park, a world class business community in Javalera and the New Cavite Industrial City (NCIC) in Manggahan, have chosen General Trias to be their home base. The Cavite Export Processing Zone (CEPZ) occupies about 60 hectares of land belonging to General Trias. 110 factories operate in the CEPZ. There are still four industrial estates being developed. One is the Eagle Ridge Golf and Country Club and Residential Estate, which has an area of 700 hectares. The others are the Golden Gate Industrial Park (Phase I) in Buenavista II and Golden Gate Industrial Park (Phase II) in Panungyanan while the rest are found at Barangay Manggahan, Barangay San Francisco and along Governor’s Drive.
The master plan for General Trias is to achieve an agro-industrial and residential balance. Current developments include the construction of the General Trias Auditorium and Sports Complex at General Trias Memorial Elementary School Grounds in Barangay San Juan I, cementing of roads from Barangay Santiago to Governor’s Drive and road widening of Barangay Tejero to San Juan II, the building of General Trias Municipal Hall-Manggahan Annex and completion of a 2-storey Training Center Building at Barangay Pinagtipunan. Housing development is also on the upsurge with 45 subdivisions in the area like Metrosouth, Tierra Nevada, Metropolis Greens, Eagle Ridge, Pasadena Heights I, Stanford City and Governor Hills. The two-hectare public market in between Barangay Corregidor and Sampalucan is said to be more or less worth Php 39,000,000.00. General Trias is considered one of the new frontiers of growth and development in the CALABARZON area as attested by the giant industrial subdivisions located in the town.

4. GENERAL MARIANO ALVAREZ: A Highly Urbanized Commercial-Residential Center

GMA’s public market is the main feature of the central business district. It has been constructed to strengthen the commercialization thrust of the municipality and to decongest the areas occupied by the flea market and ambulant peddlers. Located in Barangay Poblacion I along Congressional Avenue just a few meters away from the municipal bulding, the public market occupies a total area of 7,995 square meters. Local government programs center on the development of GMA’s food crops, high value commercial crops, agro-industrial crops and agro-forestry zones. Diversified farming, livestock production, health care and disease management and the proposed irrigation are among the priority projects of GMA. The Spanish Road and Tower, on the other hand, are potential tourist attractions.

5. DASMARIÑAS: Industrial Giant of the CALABARZON, Richest Town of Cavite, Most Populous Municipality of the Philippines

The municipality of Dasmariñas is one of the fastest growing municipalities in the province of Cavite. Numerous commercial establishments, which include fast foods, groceries, convenient stores, restaurants and other service-oriented businesses, are mostly concentrated in the town proper. Industrial establishments are located in the outskirts of the municipality. It has the greatest number of universities in the province.
From an agri-based economy, the town of Dasmariñas has evolved into a highly urbanized and industrial town. It now boasts of three industrial estates, namely: First Cavite Industrial Estate (FCIE) in Barangay Langkaan, Dasmariñas Technopark located in Barangay Paliparan I and NHA in Bagong Bayan. Aside from these industrial areas, there are 240 other factories/business establishments scattered in the different barangays that sum up to a total of 309 operational industries in the municipality. Dasmariñas is home to hundreds of thousands of residents who occupy the more than 70 residential subdivisions of the municipality. It also serves as a haven to investors with its industrial estates and diverse pool of manpower. The rapid growth of the municipal population near universities, industrial estates and factories provides a ready market for real estate ventures such as subdivisions, apartments and other support services. Its infrastructure projects involving major road construction and widening support the town in its functional role as one of the residential, commercial, industrial and university centers of Cavite. To protect its environment, Dasmariñas has adopted its Luntiang Dasmariñas program, which is envisioned to plant 100,000 seedlings planted over the town during the year 2000.

6. CARMONA: Industrial Corridor of Cavite

Cottage industries include metal works, metalcraft, footwear industries, concrete products, tricycle assembly, rattan handicrafts and bakeries. Manufacturing firms engaged in handicraft (bags and shoes), furniture making, business retailing, personal and business services, and food based enterprises contribute to the municipality’s trade and commerce. Mercantile activities in the municipality are concentrated at the Poblacion area and along the Governor’s Drive. Carmona has been classified as a first class municipality since July of 1996 brought about by industrialization, real estate development and commercial activities.
Carmona’s progress accelerated after the conversion of more than fifty hectares of farmlands into industrial areas in 1998. Garment industries, steel fabrication, microchips and semi-conductors, tool fabrication, bus assembly, bulb factories, die casting and other small and medium-scale industries currently operate in the municipality. These investments continue to provide local employment, generate export earnings, increase municipal revenues and serve as vehicles for technology transfer. There are 114 factories in six industrial parks to date, namely; Granville Industrial Complex, Mountview Industrial Complex, South Coast Industrial Complex, People’s Technology Complex, the Hong Chang Compound and Welbourne Industrial Park. The municipality of Carmona gained popularity as an industrial corridor in the province. Foreign investments are pouring in as export-oriented industries continue to flourish. Development plans and programs in the municipality include the establishment of the Carmona Public Market with a floor area of 4,000 square meters in a 3-hectare lot, the development of a 10-hectare municipal government complex in Brgy. Lantic, the construction of a light-rail transit or the monorail type or “trambia” which will connect Carmona to the outlying towns of Canlubang, Silang and Biñan. Tourist attractions of Carmona are the Manila Southwoods Golf and Country Club, the Carmona Race Track (Car Racing) and the Munting Paraiso Resort situated in Brgy. Bancal. The Sorteo ng Bukid, an indigenous practice used to preserve communal agricultural lands, is also part of Carmona’s tourism development program.

7. TRECE MARTIRES CITY: The Seat of Provincial Government

The City’s central business district is situated in Barangay San Agustin specifically along the intersection of the Indang-Trece Martires-Tanza National Road and Governor’s Drive. There are 17 manufacturing establishments of garments, plastics, metal products, toys, marine items, steel, rackets, purees, electronics, agricultural machineries and mannequins in Barangay Hugo Perez, Conchu, De Ocampo, Osorio, Lapidario, Luciano, and Gregorio. Small-scale industries include rice mills, hollow block making, vulcanizing shops and feed mills.
Trece Martires City, at the seat of provincial government, is foreseen to be one of the major urban centers of Cavite Province. The thrust of the city are industrialization, agro-modernization, and rapid urbanization with the Poblacion as the center of the City’s administrative, economic and social developments. Growth poles include a 280-hectare industrial estate in Barangay Cabuco along Carmona-Ternate road and the 500-hectare Trece Martires City Industrial Center of Barangays H. Perez, Cabezas, Lallana and Conchu. The city’s tourism sector will be boosted by inauguration of Villa Mintu-Ilas and Cherrydale Resorts both located at Barangay San Agustin. Likewise, a modern shopping arcade is to be constructed opposite the City Public Market. There is a proposal to develop an underground 5-kilometer water tunnel called “MINA” located at Barangay Cabezas into a tourist attraction.

CAVITE: A CENTER FOR AGRO-INDUSTRIAL MODERNIZATION & ECO-TOURISM

* DISTRICT III

1. SILANG: Food Bastion of Metro Manila
Manufacturing and trade, aside from agriculture are Silang’s other major sources of income. Trade and investments grew tremendously with the influx of Manila-based and foreign investors. Total investment was estimated at P2.5 billion from 1996 which helped bring about the employment of 3,000 people. The investment trend resulted to the increase in the price of prime lots from P3,000 to P15,000 per square meter and from P150 to P500 per square meter for raw lots at interior barangays.
The vastness of Silang offers a prospective haven for real estate, industrial, commercial and agro-industrial development. Silang, in fact, is envisioned to be a major agri-business center, a trading post and manufacturing center to serve the local and nearby towns’ agricultural producers and traders. The local government has recently completed the construction of the dry goods section of the Silang Public Market, which can now accommodate 228 stalls. Also, the presence of a number of natural and scenic spots in the town position the place to be the perfect site for the development of the tourism industry. The Riviera Golf and Country Club has two 18-hole championship courses designed by Fred Couples and Bernhard Langer and a 9-hole compact course providing a world-class golfing experience. The historic Silang Catholic Church and the Riviera Golf and Country Club Plant World are the other tourist attractions in the area. In 1997, Silang was adjudged as the most peaceful municipality in Region IV, and in 1998 the cleanest in Cavite. Moreover, Silang houses the Maguyam Industrial Complex and the Daichi Industrial Complex in addition to a total of ten factories operating outside the export processing zone.

2. NAIC: Industrial Terminal & Amusement Center of the Future

Naic remains an agricultural and eco-tourism area. The place is rich in beaches and remnants of turn-of-the-century structures and houses, which showcase the glorious past of the town. It is also being eyed as a place for the spillover of industrial development in the neighboring towns highlighted by the entry of light industries in Barangay Halang and environs. Private investors plan to develop an Aqua-Park, an Amusement Center and a Theme Park in Coastal City. The town has great potential to be a major recreational and residential zone for the CALABARZON as well. Naic continues to be a popular trading center for the people of adjacent towns like Tanza, Maragondon, Ternate, Indang and Magallanes. Naic is identified also as a principal alternative to the planned conversion of Sangley Point Naval Base into an International Container Terminal. Naic’s New Port is envisioned to absorb the excess cargo traffic in the National Capital Region.

3. MENDEZ: Economic Development on the Rise

With a terrain that is moderately undulating, rolling and sloping, Mendez has a soil type suitable for upland rice, corn, coconut, rootcrops and coffee production. Coffee is the commercial crop while food crops include banana, vegetable (chayote), jackfruit, guyabano, coconut and ube. Multiple cropping is practiced in Mendez. The size of coffee farms in the town has an average of 1.34 hectares.

4. MARAGONDON: Historic Town & a Wildlife Sanctuary

The major thrust of Maragondon is the development of its agricultural sector. Some 6,821 hectares of agricultural lands suitable for crop production such as rice, vegetables and fruits are to be opened up. Modern farm technology, financial assistance by providing credit facilities, and infrastructure support are also part of the town’s strategy for agricultural development. The improvement of farm to market roads to ease and to speed up the transport of goods, the repair of town plaza and the expansion and maintenance of the municipal building are top priority projects of the municipal government. Likewise, Maragondon aims to encourage small and medium scale cottage industries particularly those that utilize indigenous raw materials to achieve self-sufficiency in livestock, poultry and fish production. The maintenance of historical landmarks, the conversion of the municipal park, as well as the development of wildlife sanctuaries and forest reserves to bring the tourism sector of Maragondon to its full potential, are also part of Maragondon’s development plans. Maragondon became the nation’s focus of attention, in recent times, when former US Pres. Jimmy Carter sponsored the construction of 200 houses in the town.

5. MAGALLANES: An Eco-Tourism Center The corridor of development for the municipality is centered on agriculture. The rich soil and cool climate of Magallanes is highly suited for it. The town can be groomed as a major supplier of vegetables, fruits, sugarcane and coffee to the lowlands, especially Metro Manila. The municipality is currently upgrading its road networks since essential to agricultural development is the construction of roads that will serve as the link between the farms of Magallanes and the lowlands. The tourism sector of Magallanes can also be tapped for development with its many springs and rivers. The Utod Spring in Barangay Tua can be packaged into a tourist destination. Projects of the municipal government include the completion and beautification of the town plaza and the reforestation and tree planting activities along the 30-meter stretch on both sides of Magallanes’ riverbanks to preserve running water.

6. INDANG: Upland Market Center

The operation and continuous expansion of the public market and the full operation of the town’s slaughterhouse have gained recognition for Indang as an Upland Market Center of Cavite. A proposed vegetable section and the completion of the wet section building are some of the projects undertaken by the municipal government to increase economic activities in Indang. The town further aims to capitalize on its rich agricultural lands and numerous springs and to direct Indang’s development to becoming the vegetable center of Cavite. For these reasons, the municipality plans to establish good farm to market roads to facilitate transport of goods and services. Indang also tries to address its solid waste management by the provision of a temporary dumpsite. The protection of the town’s natural resources and the development of tourism and recreational centers are likewise encouraged.

7. GENERAL EMILIO AGUINALDO: A Center for Agro Modernization

The improvement of the infrastructure system is crucial to the progress and development of General Emilio Aguinaldo. Tourism-oriented activities like trading of processed foods for picnics, “pasalubongs” and souvenirs are being eyed as additional sources of incomes. Excursions to Malibiclibic Falls and other water bodies are being developed such as the “Stairway to Heaven” in Poblacion III. Aside from commercial bottling of spring water, other identified potential industrial investment areas in GEA are: Agro-industries Organic fertilizer making Handmade grass paper making Mahogany plant nurseries Cutflower growing Black pepper grounding and retail packing Flower drying and poutpourri making Bamboo craft (kaing and flowerbasket, Christmas lantern making)

8. AMADEO: Coffee Capital of the Philippines

There is a perceived need to harness the potential of the town’s agricultural lands through the use of new technology, machineries and modern methods of coffee production, agricultural product processing and preservation. The municipality’s coffee production has a great surplus, most of which are marketed in Metro Manila and in the other towns of the province. The municipal government has undertaken various projects such as the rehabilitation of the Old Municipal Building, the repair of the Amadeo Central School and the construction of Banaybanay Road. The town is also suitable for high-class housing projects and real estate development due to its temperate climate, lush growth of trees and underbrush and proximity to the well-known city of Tagaytay. The municipal government has identified the area along the eastern side of Daang Paso Road as an agro-industrial zone.

9. ALFONSO: Agro-Industrial Center of the Upland Cavite

Alfonso’s economic base is anchored into being a part of the food belt of Cavite and Metro Manila. It is, therefore, a productive agricultural zone, unlike other municipalities in the province of Cavite that are gradually shifting to industrialization. The area is conducive to agriculture due to the temperate climate and fertility of the town’s soil. The municipality is presently developing cut flower farming and intends to be known as the flower center of the province. What began as a backyard and experimental cultivation, cutflower production, particularly anthuriums and orchids, is now thriving and a fast-growing enterprise. The highlights for the tourism plan of Alfonso is to introduce cutflower festivals and the program “Farm and Home Hosting Scheme”. The hilly and rolling terrain in its western portion can also be developed into grazing land for cattle. Seventy-six hectares of land in the western part of Barangay Amuyong extending to Nasugbu, Batangas boundary have been identified for industrial use. Efforts to have a substantial deposit of hardstone examined by the Bureau of Mines for commercial value in Barangay Kaysuyo, in the western peripheral boundary of the municipality of Nasugbu, Batangas is underway. Construction is expected to increase due to the development of large exclusive residential subdivisions.

10. TERNATE: A Major Tourism Growth Center

Ternate is included in the declared first tourism zone of the country due to its scenic mountain ranges, virgin forests, ravines and cliffs, and pristine beaches. It already boasts of the luxurious Puerto Azul and other resorts. Carabao Island, Caraballo Island and Fraile Island situated between Corregidor and mainland Ternate likewise have investment potentials for tourism. The rivers, swamps and marshes can further be developed into commercial fishponds. The long-term effects of large-scale tourism projects for the town would result in more employment opportunities and income for the people arising from the expected increase in demand for essential local support services such as food, accommodation, souvenir items and other tourism related activities.

11. TAGAYTAY CITY: The Country’s 2nd Summer Capital

Tagaytay’s three anchors of growth are tourism, agriculture and the development of the City’s institutions. The City’s inherent environmental splendor and unique rustic atmosphere, made possible by Tagaytay’s God-given natural endowments and fresh cool air, has fueled it to its present state of growth. Careful implementation of land use policies is being undertaken to protect the city’s agricultural sector. The community aims to sustain a strong ecological-tourism base with ample physical and social infrastructure system support. Tagaytay is a city in transition. There is a fundamental shift occurring in the City’s economic structure from an agro-based to a service-oriented community. The current business trend in Tagaytay is the construction of exclusive weekend residential and recreational activities.

IV. ATTRACTIONS * Historical

1. Gen. Emilio Aguinaldo Shrine
Kawit, Cavite

It was in this Aguinaldo ancestral home where Gen. Emilio Aguinaldo proclaimed Philippine Independence from Spain on June 12, 1898. It was also here where the Philippine Flag made by Marcella Agoncillo in Hongkong was officially hoisted for the first time, and the Philippine National Anthem composed by Julian Felipe was played by Banda Malabon. Measuring 1,324 sq. m. with a five-storey tower, this building is actually a mansion renaissance architecture, combining Baroque, Romanesque, and Malayan influences. It stands on a sprawling ground of 4,864 sq.m. Gen. Emilio Aguinaldo himself donated the mansion and the lot to the Philippine Government on June 12, 1963, "to perpetuate the spirit of the Philippine Revolution of 1896 that put an end to Spanish colonization of the country". And by virtue of Republic Act No. 4039 dated June 18, 1964 issued by then President Diosdado Macapagal, the Aguinaldo Mansion was declared national shrine.

2. Gen. Baldomero Aguinaldo Shrine Bisita, Binakayan, Kawit Cavite

This is the residence of Gen. Baldomero Aguinaldo, Gen. Emilio Aguinaldo's first cousin and right hand. He was the president of the Magdalo Council which was established in Imus, & the first President of the Associacion de los Veteranos de la Revolucion Filipina. He died on February 14, 1915..

3. Battle of Binakayan Monument
Governor’s Road, Kawit, Cavite

This was the site of a significant encounter between Spanish forces and Filipino revolutionaries from November 9-11, 1896 wherein hundreds of Spanish soldiers were killed. It was the most decisive battle of the revolution as it marked the first defeat of the Spanish forces and is commemorated as the first major victory of the Philippine Revolution.

4. Gen. Candido Tirona Monument
Poblacion, Kawit, Cavite

Gen. Candido Tirona, a trusted aide of Gen. Emilio Aguinaldo, was the first Capitan Municipal in the Philippines. He was instrumental, together with the revolutionaries in the successful defeat of the Spanish forces led by Gen. Ramon Blanco.

5. Battle of Alapan Marker Bernadina Salud Elementary School, Alapan I, Imus, Cavite

A memorial on the grounds of the Alapan Elementary School which commemorates the Battle of Alapan that took place on May 28, 1889. It was the site where the Philippine flag was first displayed in victory during the revolution against Spain. 6. Tejeros Convention
General Trias, Cavite

It was in the estate house of the Dominican hacienda in Barrio Tejeros in Rosario and General Trias, Cavite where the Tejeros Convention was held on March 22, 1897. The convention created the Philippine Armed Forces with Gen. Emilio Aguinaldo as the head of government after he distinguished himself on the battlefield during the first seven months of the Revolution.

7. General Trias Monument and Park
General Trias, Cavite

A monument and park developed in memory of General Mariano Trias y Closas, famous son of the town. He was a general of the Revolution and Vice President of the First Philippine Republic.

8. Diego Mojica Marker
Gen. Trias, Cavite

A marker in honor of Diego Mojica who was the president of the Magdiwang faction in General Trias. He led a group of revolutionaries who attacked the Spanish headquarters of the town on August 31, 1896

9. Corregidor Island
Cavite City

The largest of the five islands guarding the entrance to Manila Bay, tadpole-shaped Corregidor island was once a fishing village with a lighthouse and signal station for all ships entering and leaving the Manila Bay. During the American period, full scale fortification was installed on the island, complete with long-range tractor guns, anti-aircraft guns, tunnels, an underground command center and hospital for wounded soldiers. In the last Pacific War, Corregidor became a vital combat zone between the Japanese Imperial Army and the Allied forces. Today, it is memorial to peace and to those who died for freedom. The island is now a favorite tour destination with hotel and resort facilities. Ferry services to the island depart from Terminal 2 at the Cultural Center Complex on Roxas Boulevard.

10. Fort San Felipe
Sangley Point Naval Base, Cavite City

Fort San Felipe is an old structure dating back to 1609, when the Spaniards built it to protect part of the then growing city. The structure is made of granite blocks, with walls approximately 30 feet high. A wide stairway leads to the top of the port where a concrete house can be found. Naval memorabillia including antique cannons which decorate the lawns. It is at present managed by the Philippine Navy. Visits can be arranged with prior coordination with the Philippine Navy Headquarters.

11. Andres Bonifacio Trial House
Maragondon, Cavite

The site where Andres Bonifacio, founder of the secret revolutionary society called the Katipunan was court martialled. The Spanish colonial period house has been restored several times to restore it to its original design.

12. General Mariano Trias Marker
Poblacion, General Trias, Cavite

The marker is installed in front of his house in the town plaza. General Trias was a leading hero during the Philippine Revolution against Spain. The marker is made of white concrete and a solitary lamp post stands behind it. A monument in his memory is located in the town named in his honor.

13. House of General Reigo de Dios
Poblacion 2, Maragondon, Cavite

The old house is made of wood with architectural features dating back to the Spanish period. It is considered one of the oldest houses in the area.

14. 41st Division USAFFE Marker
Kaybagay South, Tagaytay City, Cavite

Tagaytay played a significant role in the Philippine history. During World War II, Filipino soldier found refuge in its vast forest and ridges. It was used as landing site and sanctuary for paratroopers on their way to liberate Manila. The 41st USAFFE marker is one place where you will know more about Tagaytay’s rich political history. 15. 11th Airborne Division Marker
Tagaytay City, Cavite

On February 3, 1945, the 11th Airbone Division of Lt. Gen. William Krueger’s of the U.S. Army air dropped military supplies and personnel on the Tagaytay ridge amidst enemy groundfire. Their mission was to secure Tagaytay City and guarantee the easy flow of troops and supplies to Manila. The action later proved significant to the liberation of Manila and environs. A marker was installed at the Silang crossing to commemorate the event.

* Cultural

1. Sayaw sa Apoy
Tagaytay City, Cavite

A fire dance that originated in Alfonso and performed at various hotel venues to entertain guests and tourists. This dance is performed over live coals to drive away evil spirits by those with strong faith. The performers belong to one family whose forefathers passed the tradition from generation to generation.

* Natural

1. Cabag Cave Poblacion 2, Maragondon, Cavite

The place is found at the bottom of a slope which runs down a steep angle to a brook. Lush greenery surrounds this little valley where Cabag Cave is found. Inside the cave, an underground river runs for about 50 meters inwards. A pool of water is formed immediately off the mouth of the cave leading to the river.

2. Malicbilic Falls
Border of Brgy. Lumipa, Gen Aguinaldo and Magallanes, Cavite

A valley borders the Malicbilic Falls, where boulders cut across the middle of the gushing water that cascades from the falls. At the far end of the river is a NIA irrigation project. The other nearby rivers flow into a large pond, which can be viewed from atop one of the hills. A large pool of water forms at the base of the falls with coconut trees, shrubs and greenery flanking both sides of the falls. 3. Balite Falls Barangay Halang, Amadeo, Cavite

Two falls can be seen in the area, one of which naturally flows with gushing water, while the other is outfitted with pipes and bamboo tubes to aid the flow of water. The falls converge into a pool of water with a deep part for adults and a shallow portion for children.

4. Ulong Tubig
Barangay Ulong Tubig, Carmona, Cavite

Ulong Tubig is a pool formed by natural spring water emanating from adjacent hill. The pool leads to an irrigation pump which supplies a vast number of rice fields in Carmona. The area is shaded by coconut trees and other vegetation.

5. Tagaytay City
Tagaytay City, Cavite

With a year-round cool climate, Tagaytay City is the Philippines’ second summer capital with an elevation of 2,000 feet above sea level. The ascending highway offers a breathtaking sight of the world famous Taal Volcano, a crater within an island within a lake. Coconut groves, pineapple farms, flower gardens and agricultural crops dot the ridges of Tagaytay. Varied types of accommodations and numerous restaurants give the visiting tourist the pleasures of meditation, relaxation, leisure and a unique scenic landscape that defines Tagaytay City as a leading destination.

* Religious

1. St. Mary Magdalene Parish Poblacion, Kawit, Cavite

This church was built in 1624 and is one of the oldest churches in the Philippines. Established by the Jesuits when the town was considered as the playground of sailors on shoreleave, the church transformed the town of Kawit into “the most Christian community in the islands” in 1749.

The church is known for healing and helping resolve personal problems. St Mary Magdalene is the Patroness of Kawit and the religiosity of the Kawiteños was deeply manifested through their fiestas, caracol, processions and most especially, MAYTINIS festival a Christmas Eve tableau and re-enactment of the search for a home by Mary and Joseph on the eve of Christ’s nativity.

2. Sisters Servants of the Holy Spirit of Perpetual Adoration
Maitim West, Tagaytay City, Cavite

The faithful can ask for prayers and endorsement of petitions from the intercession of the contemplative nuns. It is located at the above-stated address at the back of St. Augustine Seminary. 3. Church of St. Agustin Mendez Poblacion

It is the church where General Emilio Aguinaldo took his oath before God on his country’s struggle for freedom, as the President of the Revolutionary Government.

4. Church of Immaculate Concepcion Naic Poblacion

It was built by the Dominicans in the same Gothic style of the Sto. Domingo Church. It sits in the center of the former Dominican hacienda of San Isidro Labrador which funded the development of the University of Santo Tomas during the Spanish colonial period. Although its altar was totally demolished by the bombing of the town in World War II, the image of Immaculate Concepcion miraculously survived without a scratch and is still venerated by devotees as a strong mediatrix for prayers and petitions

5. Imus Cathedral
Barangay IV , Imus, Cavite

The church is an example of Hispanic colonial architecture and exudes an ambience conducive to monastic life and spiritual meditation. The colors have darkened with time but one will notice the red colored bricks that make up the arches and walls of the place endure to the present day. Latin inscriptions accentuate the arches of the church. The Cathedral is the seat of the Diocese of Imus.

6. Our Lady of Candelaria Church
Poblacion, Silang, Cavite

The first church was built in 1603, and was replaced by the present one in 1634. On the main retablo is the image of its patron saint, the Nuestra Senora de la Candelaria. The image was found in a mountain side in 1640 and disappeared nine times over the next few years – inexplicably going back to where it was originally found, until it was installed on its present site. Many devotees, especially women, say they have been granted special blessings by the Patroness.

7. General Trias Catholic Church
Poblacion, Gen. Trias, Cavite

The church altar is enhanced with various ornately-carved statues of Catholic saints set upon a multi-tiered, wooden carved platform. The church dates back to the Spanish period. The altar design is remarkably similar to that of Silang Catholic Church.

8. Maragondon Catholic Church Poblacion, Maragondon, Cavite

Of 17th century vintage, the Maragondon Catholic Church was built by the Dominican friars. It has a well preserved convent made from antique Philippine mahogany, masonry and bricks. The wooden altar, pulpit and main portal are finely crafted and remain as the enduring architectural landmarks and enhancement of the church.

9. Our Lady of La Salette Shrine
Km. 41, Barangay Biga, Silang Cavite

This church was built by the American Missionaries of Our Lady of La Salette, known to Filipinos as Our Lady of Hope. The shrine is famous for its antique theme park and giant woodcarvings of the Last Supper and Station of the Cross. Serenity is provided by well tended pine trees, shrubbery and expansive lawns. An imposing image of the Blessed Virgin Mary stands at the middle of a well-trimmed garden surrounded by flags of different countries where Catholicism thrive. Retreat houses, chapel, souvenir shops and other interesting attractions make the place interesting, not only for visitation, but for spiritual contemplation as well.

10. Nuestra Señora dela Soledad de Porta Vaga
San Roque Parish Church, Cavite City

The Nuestra Señora dela Soledad de Porta Vaga is the beloved patroness of Cavite City. Reputed to be a relic received from Spain, it is a painting of Virgin Mary framed in carved wood. It is said that the icon was beached and discovered on the shores between the old Puerto Vaga and Barrio San Roque in Cavite City during 18th century. The painting, presently set in precious gems is also known as the “Virgin of a Thousand Miracles” because of many miracles granted to the faithful devotees.

MUSEUMS

1. Geronimo de los Reyes,Jr. Museum
Gateway Business Park, C. de los Reyes Avenue, Gen. Trias, Cavite

Geronimo de los Reyes Jr. is the chairman and president of Gateway Property Holdings, which owns the 174-hectare industrial estate in Brgy. Jalavera, Gen. Trias, Cavite. His collection of pictures recapture for the present and future generation of Filipinos the glorious past of the Philippines. The entire collection has a composite collection of photographic works from the 1880s to the 1930s. One of them is the original picture of the execution of Dr. Jose Rizal at the Luneta. Part of the collections on display is the collection of pottery and porcelain ware dating back to the Ming and Sung periods.

2. Museo de la Salle
De la Salle Campus, Dasmarinas, Cavite

Lifestyle museum dedicated to the preservation of certain aspects and material culture of the 19th century Philippine ilustrado lifestyle. The Museo has been realized to encourage its own use in cross-disciplinary learning and growth in an academic environment, and to provide a living space illustrating Philippine culture that is linked to its immediate community.

3. Imus Historical Museum
Camp Gen. Pantaleon Garcia, Imus, Cavite

It is a museum composed of moving tableaus that take the visitors back through time, to relive historical scene with realistic life-size figures set amidst painstakingly recreated settings. Interpersed between these tableaus are colorfully detailed murals and relief sculptures of key figures in the Cavite Revolution, as well as fascinating tidbits such as the official seal of the Magdalo and Magdiwang factions of the Katipunan, the full text of Governor-General Ramon Blanco’s Declaration of War in the eight provinces that rose in 1896, and an official tally of the deployment of Spanish troops and ordnance. The facility is scheduled to be fully operational in 2007.

4. Museo ng Tagaytay
Ground Floor, City Hall Building, Tagaytay City, Cavite

The Museo ng Tagaytay aims to collect and preserve all significant artifacts, photos and memorabilia of the City of Tagaytay and its people as well as to record momentous events reflecting the growth, development, culture and heritage of the city.

* Special Interest

1. Golfing
Cavite is home to some of the finest golf courses in the country. Tee off on world-class links at the Manila Southwoods, Eagle Ridge, Puerto Azul, The Orchard, Royale Tagaytay, Sherwood, Riviera Splendido, Highlands and Midlands Golf and Country clubs. Most of these clubs are exclusive to members and visitors can play when accompanied by a member.

2. Sightseeing
Cavite is the perfect destination for travelers who can experience a glimpse of the historical, natural and man-made attractions of the province nearest to Manila. Drive around the Tagaytay-Taal Ridge to view the spellbinding concert of volcano, lake and sky through an oftentimes foggy mist. For the religiously inclined, take a round of old monasteries and churches. Take a hop around historical sites, monuments and culminate in the island of Corregidor and other resorts around the province.

3. Outdoor Sports
Engage in outdoor sports like golf and horseback riding at Tagaytay City and pony rides for the kids. For quieter afternoons and evenings, watch cultural shows at the Taal Vista Hotel and other local folk theaters during holidays and weekends.

Why Not Go

At initial response, Cavite doesn’t have much difference than Metro Manila. In fact, it boasts one of the heaviest traffic jams in the country which occur everyday along Aguinaldo Highway from Dasmarinas to Bacoor. The highly urbanized and industrialized setting of the towns near border with Manila won’t get tourists attracted.

Why Go
Cavite’s Tagaytay is the perfect alternative to Baguio City which is just an hour and a half drive from Manila. If you’re looking for cool climate, spectacular scenery and peace and quite, then this is the place for you. Mt. Pico de Loro is the best option for mountain climbers and other tourists looking for extreme adventure without going far away from Metro Manila. Puerto Azul Beach Resort gives you a taste of what Boracay or Puerto Galera can offer in just an hour’s drive from the city.

Best Time to Visit

For those who want to experience the cool weather in Tagaytay City or escape to warm climate during the summer, then the best time to go is from December up to May. Temperatures in the city go down to up to below 20 degrees Celcius. For those who want to try mountain climbing at Pico de Loro or swimming at Malibiclibic Falls, the summer months of April and May are the most recommended time of the year. But if you are keen on experiencing history in Cavite, then June (Philippine Independence month) is the definitely what you should watch out for.

Where to Stay
For those going to Tagaytay, the Taal Vista Hotel (+63 2 887-6191) along Aguinaldo Highway is the recommended domicile. The hotel has 128 guestrooms and offers a wide assortment of amenities and facilities including swimming pools, golf arrangements and guided tours of Taal Lake and Volcano. Rates start at PHP 4, 950.
For those going to Amadeo, try the Microtel Inn and Suites (+63 46 509-3333) at Eagle Ridge Country Club. Since it is situated inside Eagle Ridge, the inn offers golfing facilities aside from the 57 rooms and other various recreation facilities.
For those going to Ternate, the Puerto Azul Beach Resort and Country Club (+63 2 524-0019) and the Caylabne Bay Resort (+63 2 892-1397) offers excellent accommodations and swimming facilities.
If you plan to stay near Metro Manila, then, Island Cove Resort and Leisure Park (+63 46 413-0349) in Binakayan, Kawit is an ideal getaway. Aside from room accommodations and pool facilities, the resort has floating huts that cater to diners who want to experience fishing and chowing down on their own catch.
Where & What to Eat

There are lots of restaurants in Cavite that caters to tourists with epicurean tastes, from seafood to vegetarian, from Filipino to Greek. In Kawit and Bacoor towns, floating restaurants like the one in Island Cove Resort or Balsahan in Barangay Mabolo, Bacoor offers diners with the opportunity to fish and eat their own catch. They also serve the best tasting talabas (oysters) and tahong (mussels) in the country. Restaurants also line the main throughfare in Tagaytay City. Leslie’s Restaurant (+63 46) 413-4271) and Antonio’s Restaurant (+63 46 413-0975/1054) serves Filipino dishes while Manos’ Greek Taverna (0916 429 8358) offers the best in Greek cuisine. Santi’s Delicatessen in Imus (+63 46) 414-2337) and Treffpunkt (63 0920 664 3423) in Tagaytay has an assortment of Italian, Swiss and German dishes. Coffee lovers can flock to Bag of Beans (63 46 413-2724) in Tagaytay and Gourmet’s Café (+63 46 414-0209/0138) in Silang. Various food pasalubongs are also available along the way to and from Tagaytay.

Nightlife

Various nightclubs, beerhouses and karaoke bars can be found along Aguinaldo Highway in Imus and along Molino Road in Bacoor. But bars that feature acoustic performances and dancing can be usually found in Tagaytay.

My to do List

1. Visit the Aguinaldo Shrine and discover its many underground and secret passages.
2. Challenge yourself to a climb up Mt. Pico de Loro.
3. Try the zip line at Tagaytay Picnic Grove and have your breath taken away.
4. Taste various seafood recipes at Balsahan in Barangay Mabolo, Bacoor.
5. Experience the unique taste of Café Alamid in Amadeo.
6. Trek down to Malibiclibic Falls and swim below the cascades.
7. On Maundy Thursday, go visita iglesia in Cavite’s churches.
8. Join in the annual Guinness record try for the longest chain of flags at the Kalayaan Festival.
9. Go horseback riding at Tagaytay Picnic Grove.

Stay Away From

Stay away from traffic in Cavite especially in Bacoor and Imus during the early morning and late afternoon by trying a different route of entry (such as Carmona exit or Santa Rosa exit from South Superhighway or Daang Hari Boulevard from Alabang). For mountain climbers, it is not advisable to climb Mt. Pico de Loro without the assistance from local mountaineering clubs and permission from the DENR (unless you know your way around already). Avoid eating oysters and mussels sold in Cavite if there are red tide advisories for the area. Beware of fog in Tagaytay during the cold months as streets can reach zero visibility.

Getting There

Bacoor town in Cavite is just 15-20 minutes drive from Alabang (via Daang Hari) or from Manila via Coastal Highway. Tagaytay City, Ternate and Maragondon are an hour and half drive from the city. It is best to travel here if you have your own vehicle. For commuters,buses companies such as Saulog Bus Lines, Erjohn and Almark, and San Agustin can take you to many parts of Cavite from Liwasang Bonifacio (Plaza Lawton). Fares should be around Php 25-60. Jeepneys and vans can also take you to Bacoor or Imus from Baclaran in Pasay for P35-50. There is also a ferry service from the Manila Ferry Port (near the Manila Yacht Club) and to Sangley Point in Cavite City.