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Effects of Mass Media

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Questions | Answers | What were the major developments in the evolution of mass media during the 20th century? | The major development in the evolution of mass media during the 20th century was the newspaper, radio, television and cable television. The newspaper was considered more of an archive in history. People were able to save articles of things that happen in history or go back and read the article whenever they wanted to. The radio was considered a form of mass media being able to reach a large group of people and having the ability to broadcast and have numerous people listening to it at the same time. Unlike in television the reader had to use their imagination while listening to a radio broadcast or reading a newspaper. When television hit the scene not many people owned a television. With the rollout of television until cable television can out people watch a regular scheduled broadcast, there were no options of different channels and shows. The first war that was broadcasted on the air was the Vietnam War. When cable television was introduced people were able to watch certain channels, even channels that was based on a specific topic like sports, history channels and channels just for news. With the internet people have more of an option they can do everything from reading articles, watching television, listening to the radio or whatever music they choose and streaming movies, sitcoms, news feeds and all other types of mass media. In my eyes mass media will always evolve with the invention of new technology. There is so many ways that we can enter into the environment of mass media. | How did each development influence American culture? | Each development influenced American culture in different ways in my eyes for the better. Each development led to other inventions that furthered our technology and developments over time. With the vast improvement in technology and media we are able to do so much, like research for educational studies with internet resources. Even with cell phones today things have changed drastically from ten years ago, we can surf the web, email and do all other types of things that we were not able to do years ago. With radio and music there are so many other ways that we are able to listen to music, we now can watch videos that are related to the music because of technology. The development of cable television has also changed with the new ways that we can watch TV by recording your shows without using a VCR or some type of recording device, or rewinding and fast forwarding a show while it is in real time. The way I used to look at mass media was on such a small scale, now that we have read and learned the way that mass media has affected our lives I realize that there is so much more involved. Especially with the growth of technology we will continue to grow as a society. Taking the technology from other countries and incorporating it into our society has also changed our development. Most newspapers are posted online making it easier for us to find out information by using technology. |

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