...the constantly increasing pace of everyday life the search for an energy source, capable of boosting the human body to new limits by extending its endurance, continues. In the recent years energy drinks have become extremely popular all around the world. The energy drink is a highly caffeinated stimulant that is able to raise the performance of the human body. Many people consider it as a refreshment after a hard day’s work. What’s more, one of the most frequently used cases of energy drinks is in combination with alcohol during parties. Due to lack of research and production regulations of energy drinks in combination with high consumption pose a serious health risk for everyone who is consuming them. Since the last few years the reported...
Words: 2156 - Pages: 9
...ISLS 4301 - Section 5 Energy Drinks Research By: Maram Balubaid, Rahmah Bukhary, Sara Al Akel, Haifa Al Akel and Basma Salah Energy drinks Energy drinks are drinks that don’t contain alcohol, and often lightly carbonated. They are designed to give the drinker a burst of energy by adding of a number of ingredients, most notably caffeine. They are mostly found in grocery stores, corner stores and gas stations, usually displayed beside the soft drinks, juices and sports drinks. The study, published in the journal Pediatrics, reports that more teens are downing energy drinks; in 2003, 16% regularly consumed the drinks, while in 2008, that percentage jumped to 35%. Another study of college student consumption found 50% of students drank at least one to four energy drinks a month. This year, research documented a jump in energy drink-related emergency room visits; and politicians and consumers called upon the Food and Drug Administration (FDA) to look into deaths associated with the drinks. So, what are the ingreadients that are causing this harm? * Caffeine Which is a stimulant that acts on the nervous system to speed up the messages to and from the brain. it is the main active ingredient in energy drinks . Caffeine can make a person feel more alert and it also has been shown to help exercise endurance. However, it can also have some negative side effects, such as heart palpitations and insomnia in case of overdose. (Laurent, 2000). There is no official recommended limit...
Words: 2397 - Pages: 10
...Today, there are many kind of soft drinks that produced by many company such as Pepsi, Coca Cola, and 7-up. These drinks are loved by the customers and these drinks are the bestselling drinks on the market. Another type of drinks that also very popular and loved by customer is energy drinks such as Monster, Redbull, and RockStar. These drinks became very popular not only because of the taste of them, but also because of the stimulant inside the drinks which is caffeine. Caffeine is a stimulant can damage the nervous system if it’s used too much. Caffeine can also lead to some serious problem such as risk of disease, addiction and sleep loss. One of the most common effects of caffeine is sleep loss. If one uses too much of caffeine, he won’t be able to go sleep. Some of the teenagers use this effects of caffeine to helps stay awake to study or do homework. While some of them use caffeine just because they like the feeling that caffeine gives them. In the article named Energy-Drink Alert written by Cody Crane, Crane mentioned about Quinn Jacobson, a 17 year old teenager of Towson, Maryland who loves using energy drinks when he feels tired. Quinn said that he mostly drink energy drinks at night and these drinks made him feel supercharged and help him stay awake, but they made his morning very miserable. According to Crane, the reason that made Quinn’s morning miserable is because of the caffeine contained in those energy drinks. The caffeine made Quinn couldn’t get enough sleep...
Words: 1677 - Pages: 7
...1102 Ashley Molina 10/29/2012 ENERGY DRINKS Recently, it seems that energy drinks have become the latest fad - from tired college students to business professionals and children. While there may be countless different reasons for the consumption of these drinks, the question remains, are energy drinks ultimately harmful to your health? As a college student who has to stay up late at times to study, I myself have had to use energy drinks. However, I found myself wondering what was inside these drinks and when I looked at the ingredients, I realized I didn’t recognize many of the ingredients that I was drinking. As I try to be very cautious with my health and the things I consume, I wanted to further explore what was in these energy drinks and if they were ultimately harmful to my health. To begin my research, I searched Google to see whether these energy drinks were harmful to my health. I found an article by the McKinley Health Center, published in 2011, and titled “What’s the Buzz with Energy Drinks?” This article discussed how the amount of caffeine in energy drinks is usually much higher than the Food and Drug Administration allows in cola beverages. A high intake of caffeine may have minor effects in the short term, however, in the long term, it can have more substantial and detrimental effects such as bone density, harming unborn children, and weight gain. This article provided some good evidence to the detrimental effects of energy drinks; however, I wanted to see if...
Words: 1140 - Pages: 5
...“Take it in seconds, feel it in minutes, lasts for hours.” (5-Hour Energy, 2014) Living Essentials’ 5-hour energy shot claims to give an individual hours of energy and increased mental alertness and performance, in a four calorie, 57mL bottle. Using a combination of B-vitamins (B6, B12, B3 and B9), with Citicoline, Tyrosine, Phenylalanine, Taurine, Malic acid, Glucuronolactone, zero sugar, and no herbal stimulants, the company claims that the shot will increase energy. (5-Hour Energy, 2014) Listed below are the claims made by the company regarding the effectiveness of the ingredients. Vitamins: • B6: production of amino acid for protein and used to create DNA and new cells in our bodies • B12: production of amino acids and processing of carbohydrates into energy •...
Words: 797 - Pages: 4
...Riverside Community College Moreno Valley Campus Administration of Justice – ADJ 15 Narcotics Spring 2012 Caffeine By: Dennis Bustamante With revenues of over 11 billion dollars last year alone and nearly seventeen thousand shops in 40 countries, Starbucks is clearly the world's top coffee retailer. The coffee house has become so well known by their endless list of delicious drink that they no longer have to print their name on the cups and people will still know the logo. The average Starbucks customer visits the store 6 times per month while a loyal 20% of customers go to the stores 16 times per month. But what is it about this coffee that has customers constantly coming back for more? It’s not only the delightful taste, or the pick-me-up that it provides, but it’s addictive use of caffeine in the ingredients. Caffeine is a bitter, white crystalline xanthine alkaloid that acts as a stimulant drug. Caffeine is found in many plant and seed species such as the cocoa leaf, coffee beans, and tea leaves which explains why it is found in many drinks such as coffee, tea, soda, energy drinks and even chocolate. Caffeine has been found to have addictive tendencies and can also lead to different psychological illnesses. Caffeine was first isolated from coffee in 1820 by the German chemist Friedlieb Ferdinand Runge, and then independently in 1821 by French chemists Pierre Robiquet. Although caffeine was discovered in early 1800’s people have been drinking coffee as far back...
Words: 1269 - Pages: 6
...Is that Drink going to get the Job Done? Current research in the field of sports medicine may have found a critical solution to pushing your body to its limits and getting an edge on your competition. Researchers from the “University of Birmingham and Manchester Metropolitan University report in the Journal of Physiology that sugary energy drinks activate reward and pleasure regions in the brain, a boost that can translate to better performance”(Park 1). This report has started to make Sports Medicine research weather rinsing a sugar energy drink really makes a difference in the body. In the 2004 case study, Ed Chambers who co-authored the study took volunteers to do a 60 minute workout or less. He gave one group a sugar-based energy drink and told them to do their regular workout. Then the second group was given an artificial sweetened drink and told to do the same workout. Then a third group was given the same solutions and put through an MRI scanner to see if their brains had similar reactions. In this case study they didn’t act the same. The ones who had the energy drink, their brains had reactions in the pleasure part of their brains which means those who had the sugar based drinks pushed harder because their brain had activity in the reward portion. Those who had the energy drink “were able to complete a physical-training session 2% faster than those who got artificially sweetened drinks, and improved their mean power output as well”(Park 1). The research proved that energy...
Words: 746 - Pages: 3
...consuming a cafe latte, a Mountain Dew, and an energy drink, went into cardiac arrest and died. 19-year-old Dustin Hood collapsed and died after drinking 3 ½ cans of an energy drink. Even though the risks are high, many people, especially adolescents, still consume energy drinks, often daily. Because of the dangerous effects that can be caused by ingredients in energy drinks, the sale of energy drinks should be banned for minors under the age of 16. The FDA should take responsibility and enact laws to protect children from the dangers of energy drinks. The most dangerous quality of an energy drink is the...
Words: 723 - Pages: 3
...students who attend college do not get enough sleep, which in turns causes 15% percent of these students to fall asleep during class. Sleep deprivation has become a serious problem in the life of students that leads to physiological and psychological impairments, instigates the use of stimulants, and has a negative effect upon the student’s grade point average. B. Reason audience will be interested in this speech: The purpose of this report is to present research on the physiological and psychological effects of sleep deprivation and stimulants on college students and to recommend, based on the overwhelming evidence that sleep deprivation has negative consequences, that New Mexico State University ban the scheduling of any classes before 9am. Sleep deprivation is a serious problem resulting from an increase in academic demands placed upon college students. Loss of sleep leads to physiological and psychological impairments, instigates the use of stimulants, and has negative effects upon the student’s grade point average. Therefore, the university should recognize the prominence of sleep deprivation among its student body. C. Thesis Statement: This report examines the effects of sleep deprivation on college students, and that New Mexico State University bans classes from beginning before 9am. D. Overview: 1. Main Point A: The phycological consequences of sleep deprivation on college...
Words: 1547 - Pages: 7
...other substances such as energy drinks is never really a good idea, and pairing it with energy drinks may become very dangerous, especially for the young adults whom drink it more often. A teenage girl at the aged 16, died after consuming three cans of pulse, which is a mix of vodka, soda and guarana, at a party in Cheltenham. An autopsy was conducted and it was found that the cause of death could not be determined. At a certain point, alcohol stops making a person intoxicated and doing liver damage and starts to do SERIOUS cellular damage to all parts of the body. Your blood stops being efficient at oxygenating muscles and tissues, and the alcohol itself contribute to killing cells (especially brain-cells). At this point you can risk brain-damage, and even death. For this reason you might want to avoid the Caffeine. Alcoholic mixed drinks have many adverse effects and are a dangerous cocktail. The mixed drink needs something done about it. When you ingest caffeine, it stimulates the body's fight or flight response, producing a surge of adrenaline. If our bodies are subjected to too much adrenaline, we can experience seizures, chest pain, heart palpitations and agitation – these are all signs of caffeine toxicity. The vast majority of these related to 'recreational' use of energy drinks, with affected 'recreational users' aged 15 to 21 years. Energy drinks have become enmeshed in the subculture of partying. The practice of mixing energy drinks with alcohol which is more...
Words: 749 - Pages: 3
...The effects of consuming energy drinks Woodbury University ISC-TELP program 03/24/2011 Nowadays energy drinks become more and more popular, especially among young people. They drink it because it helps to get rid of fatigue and sleepiness. It is also tasty like any carbonated beverage, what makes it more popular. And influence of advertisement is also high. But people do not care about negative effects of energy drinks such as different diseases and sleeping problems. The only one positive thing is filling the body up with energy. First of all, consuming energy drinks may cause many diseases. One of them is headache. I felt it from my own experience and it was really awful. The second is gastritis. The person can get it because of gases and concentrates which this beverage contains. But this fact does not make people stop to consume it. One more the most dangerous treat is possibility of getting heart diseases. It may become the reason of death, so it is very important to think before drinking any energy beverage. Secondly, consuming energy drinks may cause problems with sleeping, what is also dangerous. If person does not sleep enough he can get stressed and not concentrated. As a consequence may be a resonant problems with studying or important activities. Finally, energy drinks have one positive side. It is giving more energy. It can be very useful during exams or working on important project. Human's...
Words: 310 - Pages: 2
...Energy Drinks: An Assessment of Their Market Size, Consumer Demographics, Ingredient Profile, Functionality, and Regulations in the United States M.A. Heckman, K. Sherry, and E. Gonzalez de Mejia ABSTRACT: The consumption of energy drinks is rapidly increasing, as demonstrated by their large market growth. The targeted demographic group is teenagers, young adults, 18 to 34 y old; although expansion into nontraditional markets is also occurring. It is claimed that energy drinks can offer an increased energy boost related to their ingredient profile of caffeine, taurine, herbal extracts, and vitamins. Research suggests that energy drink formulations, in addition to increasing energy utilization, may also improve mood, enhance physical endurance, reduce mental fatigue, and increase reaction time. However, in most cases, the corresponding mechanisms of action are not clear. In addition, concerns have been raised over their safety and with a currently weak regulatory environment, efforts need to be made to ensure consumer safety. The objective of this article is to review the current U.S. energy drink market with emphasis on its market size, target demographic, active ingredients, potential benefits, safety, and regulations. Introduction Energy drinks refer to beverages that contain, besides calories, caffeine in combination with other presumed energy-enhancing ingredients such as taurine, herbal extracts, and B vitamins. They first appeared in Europe and Asia in the 1960s in...
Words: 12218 - Pages: 49
...Energy drinks have increased in popularity in adolescents and young adults throughout Jamaica and concerns have been raised regarding the ingredients in energy drinks and their potential negative effects on health. These drinks are consumed for the purpose of providing an extra energy boost. These drinks are also used for their purported athletic-performance-enhancing effects, improved concentration, and weight loss. Factors that contribute to the consumption of energy drinks in Jamaica Effect of caffeine and vitamin contents in local energy drinks on one’s energy boost Most energy drinks contain caffeine, which literature has demonstrated to improve both mental and athletic performance. Several studies have also found that moderate amounts...
Words: 606 - Pages: 3
...of the company. Secondly, we’ll analyze the Market and define the target. Third, we’ll define the product and know the direct and indirect competitors. Finally, we’ll analyze the budget-promotions mix, our market metrics and actions plan. Keywords: Energy drink, Mission, Values, Market, Target, competitors, promotions, metrics, action plan. 1-MISSION: -Mission statement: « VITAfruit provides good energy to the body in the healthiest mix of 10 organic fruits” A) Advantages and values of VITAfruit: VITAfruit is a unique organic energy drink composed of mix of ten organic fruits high in vitamin c, green tea and caffeine free for a healthy lifestyle. This drink has many benefits for the body, it gives you a pure energy coming from the vitamin in 10 different fruits. B) Objectives of VITAfruit: The main goal of VITAfruit, is to change people’s opinion about the energy drinks and to prove to them that a magic healthy and organic recipe exits that will give you all the energy and nutrition that your body needs. C) The issues that VITAfruit treats: The most important issue that VITAfruit will treat is to ensure a caffeine free recipe and that will guarantee an energy drink without any health effect and that will permit to the customer to consume it as many times as they want without any concern about their health: Heart attack, anxiety… 2- Market Research: http://www.imglv.com/articles/achieveconsistentquality.htm After a one-on-one interview with...
Words: 1587 - Pages: 7
...Energy Drinks and Emotional Well-being Abstract Many people use energy drinks in order to receive boosts of energy for many different reasons. The influxes of new but similar products on the market, along with lively promotional campaigns geared towards young active adults, have drastically increased the consumption of energy drinks in the past decade. The objective of this study is to examine the relation between the consumption of energy drinks and individuals emotional well-being. The predictions are that individuals who consume energy beverages on a daily and weekly basis will rate their emotional well-being as higher than those people who have energy drinks on a monthly and yearly basis or never have energy beverages whatsoever. Previous research suggests that the use of energy drinks increases people’s temporary cognitive performance as well as different aspects of their well-being, but the true correlation of the amount consumed and emotional well-being has widely differed and has not been completely determined. This study was conducted by surveying 52 individuals who responded to an array of questions such as when they consume the drinks and how they feel overall. The results indicate that people who have energy drinks on a frequent basis rate their emotional well-being slightly lower than those people who use rarely or never. Litterature Review There have been several previous studies that have focused on the effects that energy...
Words: 5002 - Pages: 21
