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HBS CASE Guide to Harvard Referencing

University of Hertfordshire
Hertfordshire Business School
Centre for Academic Skills Enhancement (CASE)

Harvard Referencing Guide
This updated guide has been produced by CASE Academic Advisers to promote accurate Harvard referencing in the Business School. Harvard referencing style has many varieties. This version has been developed to ensure conformity with the basic Harvard referencing conventions and in relation to feedback from HBS lecturers and students.

Accurate referencing is ESSENTIAL because:
1) Your work must be ‘evidenced' with references to appropriate academic theory and practitioner experience. 2) Your reader must be able to see which ideas and words are your own and which are not.
3) Your lecturer must be able to check your sources and see which ones you have used to support your assertions. 4) Your lecturer needs to see if you have read and understood course material and how you have used the work of others to develop your own ideas.
5) Other readers might want to find and read some of the sources you have used.
6) If you do not reference, you might be accused of stealing the work/ideas of others - this is plagiarism.

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You should note that Harvard is a modern ‘author-date’ referencing system and should not be used in the same document with the older numerical /footnote systems that use numbers in the text and corresponding footnotes.
The Harvard referencing system requires referencing in two places in your work. First, you must give a partial reference within your work (referred to as an in-text citation or reference) and secondly, you must give a full reference in a final list of references.

BASIC ORDER OF INFORMATION AND FORMAT FOR HARVARD REFERENCING
In-text citation

Author/s surname/s (Year) or (Author/s surname/s, Year)

List of references

Author/s surname/s, initials. (Year) Title. Place of publication: Publisher.

You can reference ANY sources using Harvard - the rule is to always use the basic order of information given above. If you do not have any part of this information, you will have to leave it out and indicate that you do not have it. However, this should happen only rarely: you should always know who the author is, even if it is a corporate author rather than a specific person. For all your sources you should make sure you know the answers to the following questions:





WHO WROTE THE WORK?
WHEN DID THEY WRITE IT?
WHAT IS THE NAME OF THE WORK?
WHERE CAN IT BE FOUND?

Citing and Quoting
‘Citing’ means referring to an author’s work; this acts as your supporting evidence. ‘Quoting’ means using the author’s exact words in your writing. Generally, quoting is not recommended, but an example is given in this guide of how to correctly quote using the Harvard system.

Key points for in-text citations
If you use the author as the subject of your sentence, put only the year in brackets.
e.g. Fisher (2004) suggests that motivation research should establish the personal constructs of employees.
If the author is not the subject or your sentence, put both the author and year in brackets with a comma to separate the two elements, and a full-stop outside the brackets to finish the whole sentence.
e.g. When researching employee motivation, personal constructs should be investigated (Fisher, 2004).

Primary and secondary sources
A primary source is the original source of information, e.g. the original experiment or report. A secondary source is when primary information is used or cited by another author. Ideally you should try to consult primary sources.
Whether you use a primary or secondary source, the golden rule is to make clear which source you have actually read. If you use a secondary source, you must therefore use the phrase ‘cited in’ in your citation and references. Note that for HBS Harvard referencing, ‘in’ is used to indicate a chapter or article within a book, and
‘cited in’ is used to indicate when one author is citing another.

Use of present tense to show attribution
As a general rule use the present tense, even when the reference is not a current one, because the concepts referred to were current when the source was published, e.g. Brown (2010) suggests that…
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Difference between a list of References and a Bibliography
Your lecturer may ask you to give either or both of these at the end of your assignment, and they are similar in that they both use the Harvard system and have full references, listed in alphabetical order of author surname.
However, a list of references is NOT the same as a bibliography in terms of which sources you include:
References = a list of all the sources you have actually used and cited in your work.
Bibliography = all the books and other sources of information that you have used as background reading for your assignment but have not used explicitly and so not cited in your work. Do not make a long bibliography to impress; only include items that you think provide useful information for the reader.

Punctuation and format for your list of References
Harvard has no one true style of punctuation and it is not prescriptive. You will find different conventions in the different sources that you use. The style used in the HBS CASE examples below is recommended. The important thing is to be consistent. The generally accepted rules are:

Author or authors’ names
Use the author’s surname/family/given name, followed by their initials only (not full first names).
Academic /professional titles (e.g. Dr.) should not be included but generational titles and Roman numerals in name titles are included (e.g. Junior, Senior, George V).

Titles of work
For books, book chapters and journal articles, capitalise only content words, not words such as and, but, the, unless it is the first word in the title, e.g. The New Way to Do Business. For journal, magazine and newspaper titles, keep the capitalisation as it appears in the publication. The HBS CASE system uses the italics method for article and book titles, except in journals, where the name of the journal is italicised and the article title is put in single inverted commas.

Page numbering
Books - page numbers are not usually needed in the final list of references. However, some tutors may require page numbers for certain types of writing, e.g. case studies. In this case, you can use a colon to preface the page number. In Journals - page numbers appear as the final item of the citation, followed by a full stop. In the reference list, use the abbreviation ‘p.’ for one page and ‘pp.’ for a page range, e.g. pp.11-12.

Separating information elements
Use a full-stop after author initials and also full-stops to separate the main information elements, apart from a book’s place of publication and publisher, which requires a colon: e.g. London: Sage Publications.

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Key points to remember
1.

You will find variations of Harvard referencing in course books, and differences in what individual lecturers want. The key point is that you should be consistent, using the same style and format throughout your work.
Check with your lecturer if you are unsure about their requirements for small points of style or format

2.

Do not mix HBS Harvard with other referencing systems. Do not use numbering, footnotes, endnotes, or the abbreviations op. cit. or loc. cit. Also, HBS Harvard referencing does not use the Latin abbreviation ibid. for repeated in-text citations.

3.

Always note the full details of any source you read, paraphrase, summarise or quote as you do your reading and note-making rather than wait until you come to write your list of references.

4.

Check that you have referenced all the sources you have used in two places: in your text and in your list of references. 5.

Sources that you have not used or cited explicitly in your work should go in a separate bibliography.

6.

Both the list of references and bibliography must be arranged alphabetically, according to author’s surname. 7.

Take care to use the correct punctuation, spacing and format (e.g. italics, inverted commas and full stops) for the different types of sources (e.g. books and journals). The titles of books, journals and newspapers are put in italics. The titles of articles within journals are put in inverted commas.

8.

If your source is an electronic version rather than a paper copy, you need to include:
[Online]
to show that you read it online instead of a hard copy,
Available at:
[Accessed: date month, year].

9.

and give the URL (uniform resource locator) and the date you accessed the website. giving the day, month and year that you accessed the web source.

First name initials should be used in the list of references, instead of the first name(s) in full (e.g. Bryant, T.)

10. Where there are two authors, give both names, joined by ‘and’; if three or more authors, use ‘et al.’ in-text,
e.g. Smith et al. (2014).
11. Up to six authors may be listed in a final reference list. If more, then list the first three authors and represent the rest by ‘et al.’ rather than write them out in full.
12. If there is more than one reference to the same author and year, insert a, b, etc. in both the in-text citation and in the references list.
13. A series of references can be enclosed within a single pair of parentheses (brackets), separated by semicolons, ordered alphabetically by author surnames (Bryant, 2014; Courtney, 2012; McCauley, 2010).
14. Enclose any brief phrase associated with the reference within parentheses, e.g. several researchers have claimed this (see Fisher, 2004: 151).
15. For apparently authorless articles or studies, use the name of the magazine, journal, newspaper or sponsoring organisation, and not the title of the article.
16. Citations from personal communications are only included in the text and not in the final reference list.
17. Names should be in upper and lower case and not completely in upper case.
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18. Surnames containing de, van, von, De, De la, Van, Von, etc. are listed under D and V respectively.
19. If two or more references by the same author are cited together, separate the dates with a comma. Start with the oldest publication (Bryant, 2010, 2011, 2012).
20. When two references share the same surname, they should be positioned in the list of references in date order (e.g. Brown (2009) before Brown (2014)) When references contain two or more authors sharing the same surnames, references in alphabetical order according to the second author’s name (e.g.
Brown W., Hughes J., and Kent T. (2003) before Brown W., Kent T., and Lewis S. (2003)…)
21. Put the edition of the book after the title of the book (e.g., 2nd Edn) (if the edition is available)
22. It is common practice with Harvard to emphasise the title of the work by using italics. You must be consistent. However, there is one exception: when referencing academic journals, the title of the journal is put into italics, and the title of the article is put in inverted commas.

The following list of examples is not meant to be complete. It gives examples of both intext and final references for a variety of common information sources. If you have to reference other types of information sources, and you cannot follow an example here, contact a CASE academic adviser for guidance.

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Table of Contents
Books (hard copies) ............................................................................................................................................................... 7
1 One author.......................................................................................................................................................................... 7
2 Two authors ........................................................................................................................................................................ 7
3 Several authors .................................................................................................................................................................. 7
4 Edited book/Chapters of a book ......................................................................................................................................... 7
5 More than one book by the same author in the same year ................................................................................................ 8
6 Primary source/Seminal work/Reprints/Abridged editions ................................................................................................. 8
Journals (hard copies) ........................................................................................................................................................... 8
7 One author.......................................................................................................................................................................... 8
8 Two authors ........................................................................................................................................................................ 8
9 Author citing another author ............................................................................................................................................... 9
10 Two articles by same author in same year ....................................................................................................................... 9
Electronic / Online Sources ................................................................................................................................................... 9
11 e-Book .............................................................................................................................................................................. 9
12 Information database ( e.g. Business Source Complete, Emerald etc.) .......................................................................... 9
13 Information database (citing a report – author unknown, e.g. Mintel) ............................................................................ 10
14 e-Journal......................................................................................................................................................................... 10
15 Website page - author known ........................................................................................................................................ 10
16 Organisation website ...................................................................................................................................................... 10
17 Multiple references to the same website ........................................................................................................................ 11
18 Using an acronym to reference a website ...................................................................................................................... 11
19 Electronic newspaper, magazine or newsletter – unspecified author ............................................................................ 11
20 Bulletin boards ................................................................................................................................................................ 12
21 Virtual learning environments (e.g. StudyNet) ............................................................................................................... 12
22 Conference proceedings - published on the Internet ..................................................................................................... 12
23 Online images (e.g. photos, drawings, graphs, diagrams, etc.) ..................................................................................... 13
24 YouTube Videos ............................................................................................................................................................. 13
25 Social media sites (e.g. blogs, wikis, iTunesU, Internet forums, etc.) ............................................................................ 13
26 iTunesU .......................................................................................................................................................................... 14
27 Social networking sites (i.e.Twitter, Facebook, LinkedIn, Weibo, Tumblr, etc.) ............................................................. 14
28 Facebook (Company or Group page) ............................................................................................................................ 14
29 LinkedIn .......................................................................................................................................................................... 14
Government and Legal sources .......................................................................................................................................... 15
30 Government / EU Publications ....................................................................................................................................... 15
31 UK Government statutes (post 1963) ............................................................................................................................. 15
32 Legislation ..................................................................................................................................................................... 15
33 Case Law........................................................................................................................................................................ 15
Other Sources ....................................................................................................................................................................... 16
34 No author (Anon) .......................................................................................................................................................... 16
35 No date (n.d.) ................................................................................................................................................................. 16
36 Page numbers and chapters .......................................................................................................................................... 16
37 Newspaper or Magazine Article - unspecified author (hard copy) ................................................................................. 17
38 Newspaper or Magazine Article - specified author (hard copy) ..................................................................................... 17
39 Reference material (e.g. dictionary, encyclopaedia) (hard copy) .................................................................................. 17
40 Corporate Author (hardcopy) ......................................................................................................................................... 17
41 Lecture Notes (e.g. PowerPoint slides, lecture hand-outs) ............................................................................................ 17
42 Personal email/Skype communication ........................................................................................................................... 18
43 Unpublished interviews .................................................................................................................................................. 18
44 Podcast (e.g. iPlayer, Studynet site, iTunesU)............................................................................................................... 18
45 Research Reports .......................................................................................................................................................... 18
46 CD-ROM ......................................................................................................................................................................... 18
47 Film (e.g. DVD, Video film) ............................................................................................................................................. 19
48 Full conference proceedings (hardcopy) ....................................................................................................................... 19
49 Full conference proceedings – referencing a specific talk within a conference (hardcopy) ........................................... 19
50 Research reports ............................................................................................................................................................ 19
51 In-house Publications (hard copy) .................................................................................................................................. 20
52 Thesis / Dissertation ....................................................................................................................................................... 20
53 Translation (by a translator) .......................................................................................................................................... 20
54 Translation (by a student, e.g. Lucy Zhao).................................................................................................................... 20
55 Encyclopaedia Entries ................................................................................................................................................... 20
56 Exhibition Guides / Catalogues ...................................................................................................................................... 21
57 Tables and Figures ......................................................................................................................................................... 21
58 Television ....................................................................................................................................................................... 21
59 Radio ............................................................................................................................................................................. 21
60 Quotations ...................................................................................................................................................................... 22
61 Quoting other students .................................................................................................................................................. 22
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Books (hard copies)
1 One author
In-text citation
As Soscia (2013) suggests, consumption behaviour is an important area for marketing research.
References
Soscia, I. (2013) Emotions and Consumption Behaviour. Cheltenham: Edward Elgar Publishing.

2 Two authors
In-text citation
Courtney and Du (2014) stress the universal aspects of academic skills requirements.
References
Courtney, M. and Du, X. (2014) Study Skills for Chinese Students. London: Sage.

3 Several authors
In-text citation
Mintzberg et al. (2003) discuss the issue in detail.
References
Mintzberg, H., Lampel, J., Quinn, J.B. and Ghoshal, S. (2003) The Strategy Process: Concepts, Contexts, Cases. 2nd
European Edn. Harlow: Pearson Education/Prentice Hall.
Note: only use ‘et al.’ if there are three or more authors. Et al. is from the Latin phrase ‘et alia’ meaning ‘and others’ and as al. is an abbreviation, it needs a full-stop. nd Note: It is important to include the edition number (e.g. 2 Edn) if a book has several reprints.

4 Edited book/Chapters of a book
In-text citation
As Beechler and Javidan (2007, in Javidan et al. 2007) suggest, the term ‘globalisation’ has many definitions.
References
Beechler, S. and Javidan, M. (2007) ‘Leading with a global mindset’. In Javidan, M., Hitt, A. and Steers, R. M. (eds.) (2007)
Advances in International Management: The Global Mindset. Oxford: Elsevier.
Note: These are books which consist of separate chapters by different authors, put together by an editor(s). You need to reference both the chapter author(s) and the editor(s). Note also that the title of the chapter is put in inverted commas, and the title of the book is put in italics.
Note: Indicate the editors with the abbreviation ‘ed.’ or ‘eds’- lower case, with brackets.

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5 More than one book by the same author in the same year
In-text citation
As Stevens suggests (2008a and 2008b),e-commerce business models must include the realisation that initially, transaction security is more important than market exposure.
References
Stevens, J. (2008a) E-commerce: The Future of Selling. London: Sage.
Stevens, J. (2008b) The Online Market Place. New York: Randall.
Note: use ‘a’ and ‘b’ if there is more than one reference to the same author in the same year

6 Primary source/Seminal work/Reprints/Abridged editions
In-text citation
Marx (1867) produced one of the most globally influential denunciations of mid-Victorian capitalist society. It has also proved to be the most influential works in social science in the twentieth century and did for social science what Darwin had done for biology.
References
Marx, K. (1867) Capital: A Critique of Political Economy. Vol. I. The Process of Capitalist Production. Abridged Edn.
McLellan, D. (2008) Oxford: OUP.
Note: You will usually refer to ‘seminal’ (strongly influential) works, i.e. Marx, from secondary sources, using the
‘cited in’ convention. However, if you want to consult primary sources (this is always recommended), you need to insert all relevant information. In the example above, the original work has been abridged (shortened) by a later author. Journals (hard copies)
Note: Only the title of the journal is put in italics. However, the title of the article is put in inverted commas.
7 One author
In-text citation
As O'Hara's survey (2007) shows marketing microstructures are not well understood.
References
O'Hara, M. (2007) 'Making Market Microstructure Matter'. Financial Management. 28(2) summer. pp. 83-91.
Note: 28 indicates the volume number and 2 indicates the edition number in that year. pp indicates the page range of the article within the journal.

8 Two authors
In-text citation
Differing perceptions of organisational fairness provide grounds for resistant behaviour (Folger and Starbuck, 2002).
References
Folger, R. and Starbuck, D. (2002) 'Constraints on Change'. Journal of Organisational Change Management. 12(1) pp. 3445.
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9 Author citing another author
In-text citation
Current levels of competition demand that companies consider new ways of organising their accounting systems (Javier et al., 2005, cited in Poole et al., 2006).
References
Javier, M., Mathews, P. and Corcoran, G. (2005) 'Management Accounting for Global Growth'. Financial Management.
12(2) pp. 18-26. Cited in Poole, A.M., Brown, R., Lauchan, L. and Roose, W. (eds.) (2006) Journal of Business Finance and
Accounting. 33(10) pp.140-143.
Note: Your references list should contain complete details of ALL sources. Using ‘Cited in’ shows that the journal article you have actually read was that written by Poole et al. If Javier had also cited an author (Author X), your reference list would be Author X, . . . Cited in Javier, Matthews and Corcoran . . . Cited in Poole, Brown, Lauchan and Roose …

10 Two articles by same author in same year
In-text citation
Bryant's assessments (1992a and 1992b) of the Samburu economy in Northern Kenya remain seminal works.
References
Bryant, T. (1992a) 'Barter and hierarchy in Northern Kenya'. Proceedings of the First International Research Conference on
African Nomads 2006. 15 November. Nairobi. FIRCAN. pp. 25-48.
Bryant, T. (1992b) 'Where there's blood, there's money'. Ethnography Today. 2(3) pp. 12-27.

Electronic / Online Sources
11 e-Book
In-text citation
Bowell and Kemp (2005) stress the importance of developing critical thinking in academic writing.
References
Bowell, T. and Kemp, G. (2005) Critical Thinking – a concise guide. 2nd Edn. New York: Routledge [Online] Available at: http://www.HERTS.eblib.com/EBLWeb/patron/?target=patronandextendedid=E_13 [Accessed: 25 May, 2014].
Note: The addition of [Online] in the reference indicates that you used the online version and not the hard copy.
However, if there isn’t a hard copy of the book, you don’t need to use [Online].

12 Information database (e.g. Business Source Complete, Emerald etc.)
In-text citation
Macedo (2008) examines new ways of designing the structure of a manufacturing system.
References
Macedo, J. (2008) ‘Unified structural procedural approach for designing integrated manufacturing systems’. International
Journal of Production Research. 42(17) pp. 356-378. Business Source Complete [Online] Available at: http://web.ebscohost.com/bsi/results?vid=2andhid=113andsid=5c0a86c6-ece7-48cd-8a61f24bce43b9f0%40sessionmgr103 [Accessed: 25 May, 2014].
Note: When using a Database, you should put the name of the database in the list of references, as above.
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13 Information database (citing a report – author unknown, e.g. Mintel)
In-text citation
A Mintel report (2014) shows the increasing popularity of smartphone and tablet gaming in the UK.
References
Mintel (2014) Smartphone and Tablet Gaming. Mintel. Available at: http://academic.mintel.com/display/698082/ [Accessed:
25 May, 2014].

14 e-Journal
In-text citation
Chen et al. (2014) suggest that these effects are difficult to quantify.
References
Chen, J., Chang, H., Chen, H.C. and Kim, S. (2014) ‘The effect of supply chain knowledge spillovers on audit pricing’.
Journal of Management Accounting Research. 26(1) pp.83-100 [Online] Available at: http://web.b.ebscohost.com/bsi/detail?vid=3&sid=0fbf2357-f08d-4e64-bc0c8b67deddc4ca%40sessionmgr114&hid=120&bdata=JnNpdGU9YnNpLWxpdmU%3d#d [ Accessed: 27 May, 2014].

15 Website page - author known
In-text citation
Roberts (2014) charts the continued global predominance of LV in the luxury goods market.
References
Roberts, A. (2014) Less Is More as Vuitton Stays Top Luxury Brand in Ranking. Bloomberg. Available at: http://www.bloomberg.com/news/2014-05-20/less-is-more-as-vuitton-stays-top-luxury-brand-in-ranking.html [Accessed: 27
May, 2014].
Note: The data comes from the Bloomberg website, but because the article author’s name is given, the data is referenced to the author, not the website.

16 Organisation website
In-text citation
The diversity of risk factors affecting CEOs today has placed risk management at the forefront of CEO concerns (Morgan
Stanley, 2014).
References
Morgan Stanley (2014) Morgan Stanley Reports First Quarter 2014 [Online] Available at: http://www.morganstanley.com/about/press/articles/e3369507-22f1-49e2-8a94-62dfa0809e99.html [Accessed: 27 May,
2014].
Note: Because no author is given in the above reports, we say that Morgan Stanley is the ‘corporate author’ and thereby responsible for the information.
Note: When referring to a PDF document on a website, state the owner of the webpage as the author and give the exact URL link to the PDF document on the site.

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17 Multiple references to the same website
In-text citation
The University of Hertfordshire is ranked amongst the top 100 universities in the world under 50 years old (University of
Hertfordshire, 2014a). The Knowledge Transfer team at the University has a distinguished track record in a range of partnerships with over 100 companies (University of Hertfordshire, 2014b). Research is carried out by three dedicated research institutes (University of Hertfordshire, 2014c):
Health and Human Sciences Research Institute (HHSRI)
Science and Technology Research Institute (STRI) and
Social Sciences, Arts and Humanities Research Institute (SSAHRI).

References
University of Hertfordshire (2014a) About Us. Available at:http://www.herts.ac.uk/apply/schools-of-study/business/our-mba
[Accessed: 27 May, 2014].
University of Hertfordshire (2014b) Business Services. Available at: http://www.herts.ac.uk/business-services/access-ourexpertise/knowledge-transfer_home [Accessed: 27 May, 2014].
University of Hertfordshire (2014c) Research. Available at: http://www.herts.ac.uk/business-services/access-our-expertise
[Accessed: 27 May, 2014].

18 Using an acronym to reference a website
In-text citation
The Financial Accounting Foundation (FAF) is responsible for the oversight, administration, and finances of both the
Financial Accounting Standards Board (FASB) and its counterpart for state and local government, the Governmental
Accounting Standards Board (GASB). The Foundation is also responsible for selecting the members of both Boards and their respective Advisory Councils (FAF, 2014).
References
FAF (2014) Financial Accounting Foundation issues. 2013 Report [Online] Available at: http://www.accountingfoundation.org/cs/ContentServer?c=FAFContent_C&pagename=Foundation%2FFAFContent_C%2F FAFNewsPage&cid=1176164028223 [Accessed: 28 May, 2014].
Note: An ‘acronym’ is the short form of an organisation name. The short form can be used in the manner illustrated above – you must give the full form first, and then the short form in brackets. The short form can then be used for all references to the organisation.

19 Electronic newspaper, magazine or newsletter – unspecified author
In-text citation
Germany's seasonally-adjusted jobless total has jumped by almost 24,000 this month, the biggest rise in five years (The
Guardian, 2014).
References
The Guardian (2014) Business live: Surprise rise in German unemployment. Guardian Business. 28 May, 2014. p.28
[Online] Available at: http://www.theguardian.com/uk/business [Accessed: 28 May, 2014].

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20 Bulletin boards
In-text citation
The UH Careers, Employment and Enterprise Service (CEE) weekly placement jobs bulletin shows a number of student employment services positions this month (University of Hertfordshire, 2014).
References
University of Hertfordshire (2014) Sandwich Year Placements (6 or 12 months). CareerHub. 4 October, 2014 [Online]
Available at: https://www.careerhub.herts.ac.uk/students/jobs/search?query=&typeofwork=3511&location= [Accessed: 4
October, 2014].

21 Virtual learning environments (e.g. StudyNet)
In-text citation
CASE (2014) stresses the importance of good paragraph structuring using the PEEEL technique.
References
CASE (2014) CASE Guide to Essay Writing [Online] Available at: www.studynet.herts.ac.uk/go/CASE [Accessed: 28 May,
2014].

22 Conference proceedings - published on the Internet
In-text citation
Kromer et al. (2013) have stressed the growing industrial importance of ‘big data’.
References
Kromer, P., Platos, J. and Snasel, V. (2013) Mining multi-class industrial data with evolutionary fuzzy rules.
2013 IEEE International Conference on Cybernetics (CYBCONF).13-15 June, 2013. Lausanne, Switzerland. IEEE Xplore.
Available at: http://ieeexplore.ieee.org/xpl/mostRecentIssue.jsp?punumber=6599033&sortType%3Dasc_p_Sequence%26filter%3DAND %28p_IS_Number%3A6617421%29&pageNumber=2 [Accessed: 29 May, 2014].
Note: For references to conference proceedings, you should include the date and location of the conference, plus the organisation (in this example, IEEE Xplore) that published the proceedings.

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23 Online images (e.g. photos, drawings, graphs, diagrams, etc.)

Figure 1: Graduation of University of Hertfordshire students (University of Hertfordshire, 2014).

In-text citation
Figure 1 above (University of Hertfordshire, 2014) shows graduating UH students at St Albans Cathedral.
References
University of Hertfordshire (2014) Graduation photos. Available at: https://www.google.co.uk/search?q=university+of+hertfordshire+graduation+photos&biw=1440&bih=740&tbm=isch&imgil= NrUpK9UvhOJPUM%253A%253Bhttps%253A [Accessed: 29 May, 2014].
Note: When referring to images in your text, they are either ‘Tables’ or ‘Figures’ – not ‘photographs’, ‘pictures’, etc.

24 YouTube Videos
In-text citation
Henton (2012) stresses the importance of prior visualisation of ideal outcomes when dealing with difficult people.
References
Henton, D. (2012) Managing difficult situations – and people. 2012 New Zealand CIO Summit. YouTube. Added by:
Conferenz NZ Training. Available at: https://www.youtube.com/watch?v=0DrA5mTbbHA [Accessed: 29 May, 2014].
Note: If the name of the presenter is not available, you will have to use the title of the item and the uploaded date at the beginning of the full reference in the reference list. It may also be difficult to find the actual name of the uploader since this is often a webname.

25 Social media sites (e.g. blogs, wikis, iTunesU, Internet forums, etc.)
In-text citation
Bennett (2014) blogs that under the Prudential Regulation Authority’s (PRA) new rules, foreign banks with UK branches will need to give the PRA detailed financial information so they can judge how dangerous it would be if they got into difficulties.
This comes at a time when government ministers are trying to lure more financial institutions, particularly from China, to set up branches in London.
References
Bennett, A. (2014) Bank Of England Could Kick Rogue Foreign Banks Out Of The City. Huffington Post UK. 26 February,
2014. 12:19 pm. UK Edn. Available at:http://www.huffingtonpost.co.uk/2014/02/26/banks-foreign-cityboe_n_4856557.html?utm_hp_ref=uk-business [Accessed: 28 February, 2014].
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26 iTunesU
In-text citation
Hyseni (2014) argues that understanding touch-points in a customer journey are essential in order to achieve a greater conversion rate.
References
Hyseni, H. (2014) Understanding Customer Journey 2014. iTunesU. 14 February, 2014. Available at: https://itunes.apple.com/gb/podcast/understanding-customer-journey/id827759919?i=263872772&mt=2 [Accessed: 8 July,
2014].

27 Social networking sites (i.e.Twitter, Facebook, LinkedIn, Weibo, Tumblr, etc.)
In-text citation
Obama (2014) tweets that business leaders are starting to realise that America is a better place to invest and create jobs instead of China.
References
Obama, B. (2014) Barack Obama @BarackObama Twitter. 29 January, 2014. 7:14pm. Available at: https://mobile.twitter.com/BarackObama/status/428607084578369537 [Accessed: 28 February, 2014].

28 Facebook (Company or Group page)
In-text citation
IBM CEO, Ginni Rometty, in a speech to Rensselaer Polytechnic Institute graduates, said that: "Growth and comfort will never coexist" (IBM Facebook, 2014).
References
IBM Facebook (2014) IBM News. Facebook. 27 May, 2014. Available at: https://www.facebook.com/IBM/photos/a.490518774371743.1073741825.168597536563870/630487070374912/?type=1 [Accessed: 29 May, 2014].
Note: Personal Facebook pages are unlikely to be good reliable information sources and should not be used.
Company or group pages may be very useful for up-to-date information for your Industry Practice and
Employability assignments.

29 LinkedIn
In-text citation
Mary Meeker presents 2014 Internet Trends: "Internet user growth now under 10% and slowing; fastest in China, India,
Brazil, Indonnesia" (Kleiner Perkins Caufield & Byers, 2014).
References
Kleiner Perkins Caufield & Byers (2014) KPCB Internet Trends 2014. LinkedIn. 28 May, 2014. Available at: https://www.linkedin.com/company/36213/comments?topic=5877445222308265985&type=U&scope=36213&stype=C&a=l 1sU&goback= [Accessed: 3 October, 2014].
Note: Company or group links may be very useful for up-to-date information for your Industry Practice and
Employability assignments.

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Government and Legal sources
30 Government / EU publications
In-text citation
The European Commission (2012) has made significant adjustments in policy precisely because of the threats that globalisation presents to free trade within the EU.
References
European Commission (2012) Globalisation and free trade. Luxembourg: Office for Official Publications of the European
Communities.
31 UK Government statutes (post 1963)
In-text citation
The Human Rights Act (1998) aims to "give further effect" in UK law to the rights contained in the Convention for the
Protection of Human Rights and Fundamental Freedoms, more commonly known as the European Convention on Human
Rights. The Act makes it possible to address alleged breaches of a Convention right, without the need to go to the
European Court of Human Rights in Strasbourg.
References
Human Rights Act (1998) Elizabeth ll. Chapter 42. (1998) London: The Stationery Office.

32 Legislation
In-text citation
EC Council regulations (2011) are very specific about this aspect of trade marking.
References
EC Council Regulation (2011) No. 40/94 of 20th January on the Community Trade Mark. Final.
Note: The word 'Final' clarifies that this is not one of the earlier drafts.
33 Case Law
In-text citation
As a recent case shows (Courtney v Bryant, 2011) the principle of caveat emptor is interpreted differently across the EU. In many jurisdictions, there is no legal requirement for the vendor to provide a refund or exchange.
References
Courtney, M. v Bryant, T. (2011) Case C-179/11. ECR 9-22.

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Other Sources
34 No author (Anon)
In-text citation
The book (Anon, 2011) clearly illustrates, season by season, just how effectively presidential campaigners plan, draft and articulate the political discourse that the press pretends it controls.
References
Anon. (2011) A Presidential Novel. New York: Simon and Schuster.
Note: Try to avoid using ‘Anon’ because there is either a corporate author responsible for the information, or a person who can be tracked. However, when a reference has no author listed and does not have an obvious corporate body responsible, then 'Anon.' can be used. This is often the case with ancient texts, for example. Most modern texts will have an obvious corporate author if no personal author(s) is/are listed. Therefore, do not give up too easily and use ‘Anon’ too quickly. Often, with some further searching, the author can be found. In any case,
‘anonymous’ data sources will be academically suspect because of the lack of information about the source. Ask a CASE adviser for help if you are unable to find an author.

35 No date (n.d.)
In-text citation
According to the programme regulations (HKU, n.d.), the School may, in exceptional circumstances, admit an applicant who does not fulfil all of the criteria.
References
HKU (n.d.) Advanced Diploma in Business Management. Regulations. Hong Kong: HKU Press.
Note: As with ‘Anon’, you should try to avoid using ‘no date’ (n.d.) where possible. This is because with some further research, you should normally be able to find the date. With well-known corporate websites for example, you can assume that the date will be the current year of your access to the website. However, many in-house publications will not have a visible date, as in the example above. In these cases, you will have to use n.d. Ask a
CASE adviser for help if you are unable to find a publication date.

36 Page numbers and chapters
In-text citation
According to Jobber (2010:281): “…the absence of segmentation is called undifferentiated marketing”.
References
th

Jobber, D. (2010) Principles and Practice of Marketing. 6 Edn. Maidenhead: McGraw-Hill.
Note: Page numbers and chapter numbers are normally not required for Harvard referencing when a citation accompanies a general description of a book or article, or when a book or article, as a whole, is being used to exemplify a particular point of view.
However, there are exceptions, and you should follow your lecturer’s personal preference in 2 and 3 below:
1) Page numbers must be included in a citation that accompanies a specific quotation from a book or article. The page numbers follow the year of publication, preceded by a colon, as in the above example.
2) Page numbers might be required where you are expected to use one particular source extensively, for example a case study.
3) Page numbers and chapter numbers might be required in lengthy unindexed books, by multiple contributors.

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37 Newspaper or Magazine Article - unspecified author (hard copy)
In-text citation
A recent influential editorial has expressed concerns about the UK housing market (The Sunday Times, 2014).
References
The Sunday Times (2014) Editorial. The Times Publishing Group. 25 May, 2014. p.10.

38 Newspaper or Magazine Article - specified author (hard copy)
In-text citation
A proposed marking boycott of UK University student work has been called off after members of the UCU union accepted a new pay offer from employers (Maguire, 2014).
References
Maguire, M. (2014) ‘University marking boycott cancelled with just days to spare’. Universe. UH Students’ Union News. 9
May, 2014. p.4.

39 Reference material (e.g. dictionary, encyclopaedia) (hard copy)
In-text citation
A definition of a 'subsidiary' (Longman, 2010) stresses the element of complete control by another company.
References
Longman (2010) Dictionary of Contemporary English. 22

nd

Edn. Harlow: Longman.

40 Corporate Author (hardcopy)
In-text citation
The role of government in promoting the development of SMEs is increasing in importance (Department of Industry,
Science and Technology, 2010).
References
Department of Industry, Science and Technology (2010) Government support for SMEs [138756DTI] London: HMSO.

41 Lecture Notes (e.g. PowerPoint slides, lecture hand-outs)
In-text citation
Robins (2014) explains how regression analysis can be used to assess product promotion requirements.
References
Robins, F. (2014) Quantitative Methods for Management: The MRR Report [4BUS1071. Quantitative Methods for
Management. 20 March, 2014] Available at: http://www.studynet2.herts.ac.uk/crs/13/4BUS10710206.nsf/Homepage?ReadForm [Accessed: 30 May, 2014].
Note: Generally, lecturers will discourage you from referencing their lecture slides. This is because their lectures are designed to stimulate you to go to more detailed academic sources, and primary sources where possible.

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42 Personal email/Skype communication
In-text citation
According to Ucover’s CEO Green (2014), there have been important changes in the role of the external examiner in response to increased use of online teaching and learning developments.
References
Green, C. (2014) Email to Dr Mike Courtney. 29 May, 2014. or Green,C. (2014) Skype conversation with Dr Mike Courtney. 29 May, 2014.
43 Unpublished interviews
In-text citation
According to interviewee A (2014), the brand was the most important consideration when purchasing chocolate.
References
Interviewee A (2014) Unpublished interview conducted by Rani, J. 29 May, 2014.
44 Podcast (e.g. iPlayer, Studynet site, iTunesU)
In-text citation
Big data has become the most powerful information source in global business (BBC, 2014).
References
BBC (2014) Big Data. Material World. Radio 4. Introduced by Quentin Cooper. 1 May, 2014. Available at: http://www.bbc.co.uk/radio4/science/thematerialworld.shtml. [Accessed: 10 May, 2014].

45 Research Reports
In-text citation
A previous report (Mill, 2012) indicates the extent of subprime lending in the sector.
References
Mill, B. (2012) Subprime lending: redefining mortgages. Research Report 5489. London: MS Intelligence Unit.

46 CD-ROM
In-text citation
Eckert (2011) explains how the notion of style is fundamental to copywriting in advertising.
References
Eckert, P. (2011) Messing with Style. CD-ROM Band 7. E301. ‘The Art of English. Everyday Creativity’. Milton Keynes: OU.

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47 Film (e.g. DVD, Video film)

In-text citation st Following its success at the 81 Academy Awards, the film Slumdog Millionaire (Boyle and Tandan, 2008) topped the worldwide box office (barring North America), grossing $16 million from 34 markets in the week following the Academy
Awards.

References
Boyle, D. and Tandan, L. (2008) Slumdog Millionaire. Distributed by Fox Searchlight Pictures/Celador Films.

48 Full conference proceedings (hardcopy)
In-text citation
An ISBA conference (2011) highlighted the issue of the excessive regulatory environment in the UK as being of increasing concern. References
ISBA (2011) ‘SMEs: Small is no longer beautiful.’ Proceedings of the 33rd ISBA SME Policy and Research Conference.
Brown, T. (ed.) University of Hertfordshire.13-14 May, 2011. Leeds: ISBA.
Note: The last element gives the abbreviation of the organisation that published them. This is usually (but not always) the same organisation as the conference itself.

49 Full conference proceedings – referencing a specific talk within a conference (hardcopy)
In-text citation
Whitworth and Biddle (2007) highlight the importance of positive sources of motivation.
References
Whitworth, E. and Biddle, R. (2007) ‘The Social Nature of Agile Teams’. Proceedings of the Agile Conference (AGILE).
Eckstein, J., Mauner, J. and Davies, R. (eds.) 13 -17 August, 2007. Washington D.C.: IEEE Computer Society.

50 Research reports
In-text citation
Evans (2010) identifies pension funding as a major constraint on research and development for small and medium sized enterprises. References
Evans, P. J. (2010) Case studies of pension funding constraints in SMEs [SME/110234] Institute of Small Business
Research.

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51 In-house Publications (hard copy)
In-text citation
Bryant et al. (2014) emphasise that the main thing to remember about referencing is to use the correct order of information and to be consistent in the application of this information.
References
Bryant, T., McCauley, M. and Courtney, M. (2014) CASE Guide to Harvard Referencing. Hertfordshire Business School
CASE.
52 Thesis / Dissertation
In-text citation
Scott (2013) indicates the reification of service strategy has often created the very conditions it was designed to alleviate.
References
Scott, M. J. (2013) Input, output and interaction. Service philosophy in a global marketplace. Unpublished PhD thesis
[HVN11225645] Hertfordshire Business School.
53 Translation (by a translator)
In-text citation
As Crowther and Martinez (2007) show that the struggle for centre ground in French politics seems to be a defining feature.
References
Crowther, M. and Martinez, H. (2007) The Struggle for France. Translated from French by C. Francis. London: Phoenix.
Note: It is acceptable to include a translation from other languages but the reference details should be in English.
54 Translation (by a student, e.g. Lucy Zhao)
In-text citation
A report from the Bank of China (2012) shows that the issue of bad loans at the time, was of great concern to the Chinese government. References
Bank of China (2012) Quarterly Report. Document number BOC2398. April. Translated from Chinese by Lucy Zhao.
55 Encyclopaedia Entries

In-text citation
Market segmentation can be defined as the process in marketing of dividing a market into distinct subsets (segments) that behave in the same way or have similar needs (Hitchen et al., 2010).
References
Hitchen, J. K., Kosser, P. and Freeman, R.D. (2010) ‘Marketing segmentation’. The New Business Encyclopaedia. Vol. 4.
12th revised Edn. London: Macmillan.
If the encyclopaedia entry does not have an author, use the corporate author style:
Encyclopaedia Britannica (2011) ‘Marketing Segmentation’ [Online] Available at: www.britannica.com
[Accessed: 9 January, 2012].
Note: online collaborative encyclopaedias which are not refereed (e.g. Wikipedia) cannot be used as an academic reference, although they may be useful as guides to other more acceptable (refereed) sources.

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56 Exhibition Guides / Catalogues
In-text citation
As the preface reveals, The Tate Gallery (2012) has to take marketing more seriously now.
References
Tate Gallery (2012) Baroque to Bauhaus: An architectural footprint. Exhibition Guide. 12 – 23 April, 2012. London: Tate
Gallery.

57 Tables and Figures
Tables are anything organised in vertical/horizontal boxes. Figures are graphs, photographs etc.

In-text citation
Table 1 below shows the current FTSE position:

Table 1: Current FTSE position (Data collected 11:30am on 30 May, 2014.)

_____________________________________
FTSE100
6858.31
-12.98
Biggest Risers (FTSE100)
.
Smith & Nephew PLC 1050.50

21.50

Admiral Group PLC
1452.00
24.00
______________________________________
Source: Moneyextra.com (2014)
References
Moneyextra.com (2014) FTSE 100. 30 May, 2014. Available at http://www.moneyextra.com/stocks/ftse100 [Accessed: 30
May, 2014].
Note: provide a date in the References list when data may change on a regular basis, i.e. with exchange rates, shares, etc.

58 Television
In-text citation
As a recent Panorama programme (BBC, 2014) shows, the slave trade is far from over.
References
BBC (2014) ‘A Modern Slave Trade’. Panorama. BBC1. 8.00pm. 25 January, 2014.

59 Radio
In-text citation
The Director General of the CBI is apparently not confident that the skills gap can be closed (BBC, 2014).
References
BBC (2014) Business Today. BBC Radio 4. 8.00pm. 3 February, 2014.
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60 Quotations
To avoid plagiarism use quotations carefully. Before you use a quotation, consider the following:
1) Do not use a quotation if you can make the point in another way and paraphrase;
2) Do not quote just to make up your word count;
3) Do not use long quotes – these will not be included in word count.
Short quotations (e.g. 1-2 lines) should be enclosed in quotation marks and written like this:
Courtney (2007:34) argues that "The language of business should not be characterised by 'buzz phrases' like 'blue sky thinking' and 'thinking outside the box” (note the additional use of single inverted commas to indicate ‘jargon’ words).
Long quotations (generally discouraged) would be isolated and indented like this:
Courtney (2007:34) argues:
“The language of business is excessively dependent on 'buzz words' like 'blue sky thinking' and 'thinking outside the box' which actually have the undesirable effect of encouraging a reliance on stereotypical and simplistic ideas.
Anyone who signals that he or she is 'thinking outside the box' is almost invariably trapped inside it”.
References
Courtney, M. (2007) The Language of Business. Hong Kong: Macmillan China Ltd.
Note: page numbers MUST be included, except where not provided, e.g. websites (the URL is the page number).

61 Quoting other students
In-text citation
The statistics supplied for the Business Report in part one of the project (Zhao, 2014) show Malaysia has the highest score for all of the five factors.
References
Zhao, L. (2014) HBS MScIB Integrated Project Handout (1). Malaysia. Unpublished.
Note: Very occasionally, you will need to quote or cite from the work of other students - perhaps you are part of a team which has to produce a joint piece of work.

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An example of a final list of references
Notice the list is in alphabetical order, with a space between each reference.

References
Bennett, A. (2014) Bank Of England Could Kick Rogue Foreign Banks Out Of The City. Huffington Post UK. 26 February,
2014. 12:19 pm. UK Edn. Available at:http://www.huffingtonpost.co.uk/2014/02/26/banks-foreign-cityboe_n_4856557.html?utm_hp_ref=uk-business [Accessed: 28 February, 2014].
ISBA (2011) ‘SMEs: Small is no longer beautiful.’ Proceedings of the 33rd ISBA SME Policy and Research Conference.
Brown, T. (ed.) University of Hertfordshire.13-14 May, 2011. Leeds: ISBA.
Javier, M., Mathews, P. and Corcoran, G. (2005) 'Management Accounting for Global Growth'. Financial Management.
12(2) pp. 18-26. Cited in Poole, A.M., Brown, R., Lauchan, L. and Roose, W. (eds.) (2006) Journal of Business Finance and Accounting. 33(10) pp.140-143.
Jobber, D. (2010) Principles and Practice of Marketing. 6th Edn. Maidenhead: McGraw-Hill.
Kleiner Perkins Caufield & Byers (2014) KPCB Internet Trends 2014. LinkedIn. 28 May, 2014. Available at: https://www.linkedin.com/company/36213/comments?topic=5877445222308265985&type=U&scope=36213&stype=C&a=l 1sU&goback= [Accessed: 3 October, 2014].
Marx, K. (1867) Capital: A Critique of Political Economy. Vol. I. The Process of Capitalist Production. Abridged Edn.
McLellan, D. (2008) Oxford: OUP.
Mintel (2014) Smartphone and Tablet Gaming. Mintel. Available at: http://academic.mintel.com/display/698082/ [Accessed:
25 May, 2014].
Mintzberg, H., Lampel, J., Quinn, J.B. and Ghoshal, S. (2003) The Strategy Process: Concepts, Contexts, Cases. 2nd
European Edn. Harlow: Pearson Education/Prentice Hall.
University of Hertfordshire (2014a) About us. Available at:http://www.herts.ac.uk/apply/schools-of-study/business/our-mba
[Accessed: 27 May, 2014].
University of Hertfordshire (2014b) Business Services. Available at: http://www.herts.ac.uk/business-services/access-ourexpertise/knowledge-transfer_home [Accessed: 27 May, 2014].
University of Hertfordshire (2014c) Research. Available at: http://www.herts.ac.uk/business-services/access-our-expertise
[Accessed: 27 May, 2014].

How to put your list in alphabetical order using Microsoft Word®
Highlight all the References in your list and click AZ↓. This will put your list in alphabetical order.

Acknowledgements
CASE are indebted to HBS teaching staff and IH managers for their comments and suggestions. CASE also used the following publication for help with organising the entry groupings:
Pears, R. and Shields, G. (2003) Cite Them Right: referencing made easy. Newcastle: Northumbria University.

Finally
CASE hope this guide helps with all your assignments. If this guide does not solve your referencing issue, please do not hesitate to contact the CASE academic advisers (M030).

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Practice Tasks
To help understand how to avoid plagiarism, and quizzes on plagiarism and referencing, use this link: http://logos.herts.ac.uk/libqdp/plagiarism/star+t.html Try 2ii, 2xii, 2xv, 3i and 3ii, which are particularly useful.
This IH course online works in conjunction with the CASE Guides and includes a video, interactive quizzes, and useful links and resources. Access is restricted to on-campus or through VPN.

Test your referencing skills
There is one mistake in each reference in the list below. Use this Harvard referencing guide to correct them. Barro, R.J. (2008) Macroeconomics. 5th Edn. Pearson: London.
BMA (2009) ‘The impact of obesity on UK health care funding’. British Medical Journal. No 10057. 28th June.
p.13.
Derek Mahoney and Michael Cripps (2008) International business: a managerial perspective. 5th Edn. Hong
Kong: Macmillan.
FASB News Release. 11 January, 2012. Available at: http//www.fasb.org/news/nr100906.shtml [Accessed: 14
January, 2012].
Javier, M., et al (2005) 'Management accounting for global growth'. Financial Management. 12(2) pp. 18-26.
Cited in Poole, A.M., Brown, R., Lauchan, L. and Roose, W. (eds.) (2006) Journal of Business and Financial
Accounting. 33(10) pp.140-143.
Mintel (2014) Travel and Tourism – Venezuela – August 2013. Mintel. Available at: http://academic.mintel.com/sinatra/oxygen_academic/my_reports/display/id=237192andanchor=atom#atom0 O'Hara, M. (2007) ‘Making market microstructure matter’. Financial Management. 28(2) summer.
Robbins, S.P., Bergmann, R., Stagg, I. and Coulter, M. (2011) Management. Sydney: Prentice Hall. 3rd Edn.
Watson, M. (2007) Management accounting and budgetary control. Public Finance Quarterly. 32(2) March. pp.
234-237 [Online] Available at: http://search.global.epnet.com [Accessed: 25 April, 2012].

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...Marketing–What’s It All About If forced to define marketing, most people, including some business managers, say that marketing means “selling” or “advertising.” It’s true that these are parts of marketing. But marketing is much more than selling and advertising. How Marketing Relates to Production Production is a very important economic activity. Whether for lack of skill and resources or just lack of time, most people don’t make most of the products they use. Although production is a necessary economic activity, some people overrate itsimportance in relation to marketing. Their attitude is reflected in the old saying:“Make a better mousetrap and the world will beat a path to your door.” In otherwords, they think that if you just have a good product, your business will be a success. The point is that production and marketing are both important parts of a total business system aimed at providing consumers with need- satisfying goods and services. Together, production and marketing supply five kinds of economic utility—form, task, time, place, and possession utility that are needed to provide consumer satisfaction. Here, utility means the power to satisfy human needs. Form utility is provided when someone produces something tangible—for instance, a bicycle. Task utility is provided when someone performs a task for someone elsefor instance, a bicycle. The product must be something that consumers want or there is no need to be satisfied. Time utility means having the product...

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Effects of Gadgets to Students

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Effects of Gadgets to Students

...that electronics gadgets modifies the world. It is now the most acquired by many. This will show the true power of electronically gadgets. We group of researchers wants to prove that it can also help in the field of studies, we came up with this topic because we see that students are dependent to their gadgets, we want to show the effectiveness and efficiency of its work when it comes to students, and to clarify the real implications to college folks. “Electronic gadgets are the instruments which can perform many activities at a time with vast speed & makes the hard work efficient one.” Some of them are in following figure, there are many ‘Electronic gadgets’, which we are using in day days life such as computer, T.V., mobile, I-pod, pen drive, etc. available easily. These instruments helps us by making easy paper work, entertaining, for communication etc. But not to limit only this, these instruments are proved useful in almost every industry. Electronic gadgets operate many machines, ships, aero planes, and industrial activities. Also they are used to identify conditions for the performance of any works. (Agrawal, S.(n.d.). The Influence of Electronic Gadgets in Student Life. Retrieved from http://writing.wikinut.com/) According to Cynthia Roberson (n.d.), teaching and learning nowadays is really difficult for both teachers and students. Teachers expect more to their students and students also expects more to learn from their teachers, but with gadgets or electronic devices...

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Effects of Gadgets on Students

...karamihan ng mga magulang at mga kabataan. Ayon pa sa mga magulang mismo, malaking bagay ang nagagawa ng Digital Media sa pag aaral ng kanilang anak lalo na kung honor student pa ito. Mabilis na nakakukuha ng ga impormasyon na kakailanganin ng bata sa kanyang pag aaral. Isa pa ay di ito magastos na di tulad ng unang panahon na kailangan mo pang bumili ng napakaraming libro, na ngayon ay isang “click” mo lang ay lalabas na ang “e-book” na kahit saan ay maaari mong mabasa at libre pa. Marahil ang mabilis na pag usbong ng makabagong teknolohiya sa mundong ito ang nagtutulak sa mga kabataan na makiuso na rin sapagkat gaya nga ng nabanggit kanina sa itaas ay mas konbinyente ito para sa mga mag aaral.   Sanligan ng pag-aaral Ang pananaliksik na ito ay naglalayong mapatunayan na ang Digital Media ay nakatutulong para sa pag aaral ng isang mag aaral. Dahil na rin sa lumalagong teknolohiya sa mundo, di naman maiiwasang makigaya sa kung ano ang mas nakabubuti. Kaya minabuti naming saliksikin ang bagay na ito sapagkat tulad naming mag-aaral ay nangagailangan din kami ng mas mainam na paraan para mas mapabuti an gaming pag-aaral. Paglalahad ng Suliranin Ayon sa mga eksperto, mas lumalala ang pag aaral n isang mag-aaral dahil mas uunahin nito ang paglalaro kaysa mag aral kung may hawak itong Gadget. Ngunit ayon naman mismo sa mga kabataan, Mas...

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The Effect of Gadgets Among Student

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The Effect of Gadgets Among Student

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Effects of Electronic Gadgets in Students

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The Effect of Gadgets on Students Academic Performance

...The gadgets are very useful, they help us connect to each other, they make us learn new things and discover new things. The reason why computer technologies are invented is to help make people’s life easier and to improve their way of life, especially the students. Modern computer technologies make studying easier and fun to the students. As long as students don’t become fanatics when it comes to gadgets, we don’t think that they could have a bad influence or a bad effect on students. The gadgets make our life better in many ways. Let’s take for example the cell phone, many of you are “lost” without it and when it comes to students this device is more than just a cell phone, is a chat opportunity, an Internet connection, a camera and more. Because mobile phones have today a lot of features and they are not just devices made for communication between people. A negative effect of these gadgets on students can be the fact that they can become obsessive and the students can neglect everything else, like their social life, their family and friends. Is not a bad thing to have a computer, but is a bad thing to spend all your life in front of it pretending that everything else doesn’t exist. Otherwise, most gadgets have positive effects because they enable us to do things faster and easier and they are also good when it comes to learning new things and, let’s face it, they make our life a lot easier. There is some list of the essential gadgets for students we have: A laptop with...

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