...Effects of Mass Media HUM/186 Effects of Mass Media Over the past one hundred years, media has evolved from what some would now likely describe as archaic forms of communication to a surge of high-tech forms of communication in the last twenty-five to thirty years. In the 1920’s radio was the primary source of media, and families would gather around the radio in living rooms to catch their favorite shows or news programs. When broadcast television came into the picture in the late 1940’s, radio started to make a shift toward more of a music format. Television became the mode of mass communication, and people were now seeing images and stories in their living rooms, such as the depiction of the Vietnam war, political advertisements, and presidential addresses, which were never available to them in that format before. Now, they had live action to go along with the words that they had previously only read in newspapers or hear spoken on the radio. It has been said that President Kennedy won his election because he looked better on television that Richard Nixon did. Radio did not go away, however, to this day radio is still the medium that is used for the news on the morning drive at work, or music on a long trip. There is an abundance of radio stations to pick from nowadays from news talk stations such as the popular NPR, and countless country, rock and roll, hip hop, and religious channels for the listener from which to pick. Television technology kept improving over the...
Words: 806 - Pages: 4
...Effects of Mass Media In today’s time media has completely changed our lives. We use our cell phone and other electronic devices to stay in touch with what is going on in the world. We often you media to research questionable information, learn about things that are taking place in other countries as well as here and place we would one like to travel to. Over the last century mass media has changed and grown is a lot of different ways. What were the major developments in the evolution of mass media during the last century? The change in meda has been going on for years and will continue to evolve in years to come. Long ago reading print was the most common way of getting information. Then television and radio came ago showing that media could indeed take media to another level. With television people who now able to see different form of media whether it be news, late night talk show or particular show. Radio brought on more of a listening approach that give the listeners music and radio shows. As time passed technology became more advanced and the use of electronics became more popular. Mass media has really evolved by making information more accessible. Information started to be accessed by ads, and different marketing tools that can reach a wide range of people quicker than what they were previously use to. The internet was introduced and this cause media to grow and spread rapidly. Nonetheless, this growth allowed media to make to people, causing stations and publishers...
Words: 723 - Pages: 3
...The Effects of Mass Media Nicholas Hall University of Phoenix Hum/186 October 2, 2012 David Dinkins Throughout time ways of communicating have changed from oral to digital. Every new development in communicating and media has effected how people live and present themselves. A person’s life is characterized by what they listen to and the things they observe. Verbal communication was the beginning of mass media changes. Poets, teachers, and tribal storytellers first passed down information and knowledge my speaking tradition. Communication by speaking never reached a large crowd. The tribe kept their knowledge and information amongst themselves or their own community. After the alphabet came about, more people started writing, thus began the writing era. People started documenting oral traditions which turned into the written material. The developments of mass media for the future were defined by the written and oral eras in communicating. The publication era followed the oral and written eras, which showed to be a large change in mass communication. In the beginning printing was outrageously expensive and unless you were wealthy you could not afford the materials to read and write. When printing devices changed for the better, the price of materials dropped, and more people could afford them. Books were the first products that were marketed in history in masses (Campbell, Martin, & Fabos, 2012). When written communication...
Words: 847 - Pages: 4
...University of Phoenix Material Effects of Mass Media Worksheet Write brief 250-to 300-word answers to each of the following: Questions Answers What were the major developments in the evolution of mass media during the 20th century? The most important development of the 20th century concerning the evolution of mass media is technology. In the beginning everyone was finding their information from the newspaper and the telegraph. That information was days old at best for some places in the United States. Then the radio was invented and information was able to be put out to the masses very fast. As technology progressed, the way people received their news went from reading a paper to listening on the radio and eventually in the 60’s to a television set so you no longer had to be anywhere but your living room couch to find out what was going on the world. Shortly after, the computer and internet was invented which led to the biggest leap in my opinion in technology of the century. With a computer everyone that had access to the internet could essentially put whatever they wanted out to the mass media instead of just being big time news stations. News became just a click away from one end of the earth to the other. A very large percentage of the United States probably can’t go 10 minutes without having the urge to look at their cell phone or update their status on a social media website. It’s as if it makes you believe that social media was developed for the sole purpose of advertising...
Words: 573 - Pages: 3
...University of Phoenix Material Effects of Mass Media Worksheet Write brief 250-to 300-word answers to each of the following: |Questions |Answers | |What were the major developments in the |The major developments of mass media in the 20th century were Morse code, television, | |evolution of mass media during the 20th |radio’s, newspapers, and the telephone. When Morse code came to be, it was the fastest way| |century? |to send a message across great distances. Many people had learned Morse code to be able to| | |deliver these messages as a telegram. After Morse code was the telephone. The telephone | | |made it even easier to call someone and talk to them instead of waiting for an answer via | | |telegram (Morse code) or by letter. This later led to the creation of cell phones. Before | | |the invention of the television there was the radio. This was one of the main forms of | | |entertainment. There was music that played on the radio but it was mainly talk shows and | | |stores that were read over the radio. Newspapers have been around for a long time, they | | ...
Words: 486 - Pages: 2
...University of Phoenix Material Effects of Mass Media Worksheet Write brief 250-to 300-word answers to each of the following: |Questions |Answers | |What were the major developments in the | At the turn of the 20th century, there were several different developments in the | |evolution of mass media during the 20th |evolution of mass media. Which were cell phones, color printers, televisions, and the | |century? |internet. The turn of the 20th century also allowed for duplication of others materials. | | |Using duplication technologies like printing, and film replication, which allowed the | | |reprinting of books, and films for a lesser cost to bigger audiences. Live broadcast | | |stations and T.V. stations would allow for the republication of their programs, which was | | |the first time in history, this had ever been aloud. Some have considered this to be a | | |treat to our overall well-begin. Mass media has had a difficult history. Mass media | | |stretches all the way back to the cave man days, where the tough was that the cave man | | ...
Words: 757 - Pages: 4
...University of Phoenix Material Monica Davis Effects of Mass Media Worksheet Write brief 250-to 300-word answers to each of the following: Questions | Answers | What were the major developments in the evolution of mass media during the 20th century? | The earliest forms of media can be tracked back to live stage dramas, books, and newspapers. The term “mass media” made its first impact in the 1920’s when radio, video, and television changed the market. These choices became very popular with a generation that no longer wanted to read in order to receive information and entertainment. Since then mass media has continued to improve the way in which the world receives and distributes entertainment and information. With the invention of new technology in the 20th century the cost of production dropped and increased the amount of films, books, and newspapers that could be produced for larger audiences. While the cost of production dropped that also meant that the profits increased. The world wide web created a forum for spreading new and entertainment even faster. With the concern for saving trees and reducing the amount of carbon in the air digital newspapers and magazines also became a big success for mass media and global news. Today events that take place half way around the world are in local newspapers or on broadcasting stations within minutes of their occurrence. The 20th century gift to mass media is speed and advertisement. Businesses can introduce themselves and...
Words: 585 - Pages: 3
...University of Phoenix Material Effects of Mass Media Worksheet Write brief 250-to 300-word answers to each of the following: Questions | Answers | What were the major developments in the evolution of mass media during the 20th century? | The major development in the evolution of mass media during the 20th century was the newspaper, radio, television and cable television. The newspaper was considered more of an archive in history. People were able to save articles of things that happen in history or go back and read the article whenever they wanted to. The radio was considered a form of mass media being able to reach a large group of people and having the ability to broadcast and have numerous people listening to it at the same time. Unlike in television the reader had to use their imagination while listening to a radio broadcast or reading a newspaper. When television hit the scene not many people owned a television. With the rollout of television until cable television can out people watch a regular scheduled broadcast, there were no options of different channels and shows. The first war that was broadcasted on the air was the Vietnam War. When cable television was introduced people were able to watch certain channels, even channels that was based on a specific topic like sports, history channels and channels just for news. With the internet people have more of an option they can do everything from reading articles, watching television, listening to the radio...
Words: 553 - Pages: 3
...University of Phoenix Material Effects of Mass Media Worksheet Write brief 250-to 300-word answers to each of the following: |Questions |Answers | |What were the major developments in the |Some of the major developments of mass media in the 20th century were the television the | |evolution of mass media during the 20th |cell phone and the internet. These three items alone have changed the way that we view | |century? |media for example we couldn’t even view media on a cell phone until about six or seven | | |years ago. This alone changed mass media because a person can view the news and watch | | |videos right from their cell phone and since everyone has a cell phone almost anyone can | | |do it. The television has also changed the evolution of mass media as well because they | | |are making new T.V.’s that can almost do anything that a computer can. Ten to fifteen | | |years ago all televisions were the same. However in today’s time there is so much that a | | |T.V. can do. For example surf the web, play movies, or connect to a computer the | | ...
Words: 612 - Pages: 3
...Individual Week One Assignment Elizabeth Reyes HUM/186 July 2, 2013 Tracy Zampaglione Effects of Mass Media Even though unnoticed, the major developments of mass media during the last century have had a major influence in our culture while media convergence has affected our everyday life. The progresses we have seen during the past century are telegraph communications, photographic technologies, and personal computers that were on the rise rapidly. Today’s culture grabs distinct technologies to share tasks and resources, in short terms, media convergence (Lule 2012). A main advancement that paved the way for other infrastructures is telegraph communication. This level of work made a way to make it easier to communicate that according to Lule (2012), communication was no longer linked to the physical transportation of messages… Suddenly, information from distant places was nearly as accessible as local news. Lule (2012) also described how those telegraph line turned into thier version of the World Wide Web. Using telegraph communication led into the advancements in wireless communications. That improvement made a smooth transition into radio, television, and other broadcast Medias. Not long after this advancement, this allowed media networks, for example, the National Broadcasting Company (NBC) and the Columbia Broadcasting System (CBS) to dominate the airways (Lule, 2012). Once these inventions and new methods were constructed, they immediately...
Words: 726 - Pages: 3
...Effects of Mass Media Tamarra Burnett HUM/176 2/3/2013 Erin DiCesare, Ph. D. Effects of Mass Media Introduction The 20th century has brought about major developments in the evolution of mass media. Developments such as the television, newspapers, radio, internet, and the cellular phone have all contributed to the evolution of mass media. This essay will discuss each development of mass media and how it has influenced American culture as we know it. Major Developments of Mass Media in the 20th Century The newspaper happens to be one of the pioneers of mass media. In its early stages the newspaper was handwritten during the 15th century. Newspapers has steadily increased since its earlier days, but a new form of mass media was on the horizon with the introduction of the radio. Radio was first introduced in the “early decades of the 20th century” (pg. 31). This allowed for millions of people to access anything from presidential elections to advertising. The next form of mass media to come was the television. Following the end of World War II the television revolutionized the way we communicated through mass media. With continual enhancements to the television like the VCR and cable television, this allowed individuals the freedom to record and view television whenever and however they wanted. It wasn’t until the creation of the personal computer sometime around...
Words: 720 - Pages: 3
...Effects of Mass Media In the last several decades Mass Media has had a tremendous effect on the American society. One of the first instruments of media was the radio, which was used in the early 1900’s mainly for national news about the war overseas. Since then mass media has expanded from the radio to smart phones, at the palm of your hand you can access the internet from just about anywhere. Mass media has countless influences on today’s America, both good and bad. The development of Mass Media began with oral communication. Material and facts first dispersed through oral traditions passed on by writers, teachers, and tribal storytellers (Campbell, Martin, & Fabos, 2012). Oral communication had no way of reaching a mass audience so information and knowledge stayed within the population or community. But when the alphabet emerged, written material began to develop; therefore, the writing era arose. Oral traditions began to be documented and the inscribed word conquered spoken. The oral and written eras in communication, defined the future expansions of mass media. Succeeding the oral and written ages was the print era, which was a vast change in mass communication. First printing was costly and only the rich could manage to pay for books and papers. Then printing equipment improved, and the cost of printed supplies went down, so they became obtainable to more people. Books became the first mass-marketed invention in history (Campbell, Martin, & Fabos, 2012)...
Words: 743 - Pages: 3
...Effects of Mass Media Trevor Stanton HUM/186 January 22, 2014 Effects of Mass Media During the last century there were several major developments in the evolution of mass media. These developments are the evolution of the print, electronic, and digital eras which now encompass modern day media. These three eras have significantly affected American culture and economics, while ushering in a new standard of mass communications. While paper printing can be traced back to China as early as 100 c.e, modern printing did not emerge until the mid-fifteenth century. At that time, the printing press was introduced. The printing press was a conglomerate of machine duplication, rapid duplication, and faster production. These three elements were necessary for mass-market innovation. Information and ideas could now be spread faster and farther than ever before. With the evolution of the printing press, production of mass quantities at lower costs per unit became essential in mass production of other goods. This led to the Industrial Revolution, modern capitalism, and the consumer culture of the twentieth century. “With the revolution in industry came the rise of the middle class and an elite business class of owners and managers who acquired the kind of influence formerly held only by the nobility or the clergy. Print media became key tools that commercial and political leaders used to distribute information and maintain social order”. (Campbell, R., Martin, C., & Fabos, B. (2012)....
Words: 662 - Pages: 3
...Effects of Mass Media Paper HUM/186 What were the major developments in the evolution of mass media during the last century? During the last century the evolution of mass media has had major developments in the areas of print, electronic, and the digital era. The print press era emerged around the fifteenth century when Johannes Gutenberg’s from Germany invented the moveable metallic type and the printing press became part of the modern printing era. The print press was the main form of media for many years. In the early 1500’s it was a very long and expensive process, and it would take months to illustrate and publish books. However, with the development of better machinery that helped with rapid duplication and faster production reduced the costs and was available and affordable to more people. Prior to this only the wealthy, priest, and politicians were able to afford to purchase books. In turn books became the first mass market product in history. Eventually, mass printed material helped spread information and ideas faster than ever before through pamphlets, magazines, and books. Coming from a print based society technology began to expand and the electronic era began. Making it easier for people to communicate. The development of the telegraph in the 1840’s led to other technological developments. Such as wireless telegraphy, the radio, television, the fax machine, telephone, and the cellphone. This leads us into the digital...
Words: 701 - Pages: 3
...Effects of Mass Media HUM/186 Jennifer Williams July 27, 2015 Valerie Whelton Digital media forms have fundamentally overturned traditional media business models, the ways we engage with and consume media products, the way we interact with one another, and the ways we organize our daily lives around various media choices (Campbell. Martin, and Fabos, 2015). The major developments in the evolution of mass media during the last century were film and radio. The 1950’s and 1960’s also brought about dramatic electronic change with the invention of the television. The printing press led to nationalism that in turn nourished the idea of idealism (Campbell. Martin, and Fabos, 2015). Society began to rely less on their community and traditional leadership for insight and guidance. This newfound individualism proclaimed the rise of commerce and increased resistance to government interference in the business dealings of independent business owners. The democratic impulse of individualism became a fundamental value in American society in the nineteenth and twentieth century’s (Campbell. Martin, and Fabos, 2015). The creation of the telegraph in the late 1860’s paved the way for future technological inventions such as the wireless telegraphy (later named radio), the fax machine, and the cell phone. Digital communication has changed the way we watch television, read newspapers and magazines, and even attend school. Digital technology has influenced the American culture...
Words: 883 - Pages: 4
