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Egt1 Task 4

In: Business and Management

Submitted By moochervirl14
Words 3480
Pages 14
A. Identify one country in Eastern Asia (e.g., Japan, China, North Korea, South Korea, Macau, Taiwan, or Mongolia) to be the focus of your essay.

I chose Japan as the focus of my essay. In addition to being a lovely country with rich history, Japan is also a hub of business, producing great art, fantastic video games, cars, computers, and other electronics, a few examples among many business avenues that can be found in Japan. There is likely something in everyone's life that has roots in Japan in one way or another.

B. Identify major cross-cultural issues that may impact Company A’s marketing approach in this situation. 1. Describe how the issues you identified may impact the approach Company A takes. Bringing two cultures together is a delicate objective.

A challenge that is an automatic given is the challenge of communication, with language being the first challenge. It is the most major of cross-cultural issues that may impact Company A's marketing approach in this situation. If one is not fluent in the native language, then a translator is absolutely essential, and it is best to have a translator that is local to the region in which business is to be conducted. Even if one is very fluent in the native language, it's still a good idea to have a translator local to the region to assist with business proceedings. The reason for this is because of a second challenge Company A will encounter in its business endeavor – regional dialect, or lingo. It's not enough to simply know a given language, as different regions have different ways of speaking, just like in America. There are different popular phrases for regions and there are words that mean something different in each region. If one is not knowledgeable in the local dialect where business is being done, one is sure to make a social mistake. Company A will also want to be at least a little informed

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