...Intro. El Bulli, owned by Spain’s Ferran Adrià, in 1997 received its third Michelin star, and has held on to the glowing rating ever since. The luxurious reputation makes difficult for customer to get a reservation at the restaurant. Every year, the restaurant receives about one million requests for an annual seating capacity of just 8,000. The famous restaurant closes for half a year to undertake research and development in new flavors and textures. This unique approach has created an International Brand Image for Adrià as the “Alchemist of the kitchen” and the restaurant as the research place in “Molecular Gastronomy”, in which Adria have led to develop unique recipes with its creative and innovative ideas. Analysis: The article explains Disruptive Positioning Strategy adopted in its business by el Bulli, such as Stripping traditional features of Customer Feedbacks, and thinking approach of observing customers and designing services. Instead, elBulli’s magic and success ultimately lies in Ferran Adrià’s passion and desire to create a one-in-a-lifetime experience such as a two hour travel on narrow, twisting mountain roads, and a mysterious reservations system. In 2007-08, El bulli is running at low breakeven levels, and Adria has to decide on which “Side Projects” would be beneficial for El bulli, as its High quality, inimitable dining experience has helped her and Adria in sustaining the Brand positioning. Recommendation: Adrià should set up a new venture and broaden El Bulli's...
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...elBulli: The taste of innovation What factors made elBulli the best restaurant in the world? Which elements of the elBulli experience create value for customers? The experience for elBulli patrons starts already by getting a reservation for the restaurant. Since elBulli only opens for 6 months each year in which they serve around 8.000 customers, but the number of reservation requests per year is between 1 to 2 mio., every confirmation to a reservation is already a delight. The positive touch points after a successful reservation continue at the restaurant. elBulli satisfies its customers at every point of the evening. Being welcomed by Ferran Adrià creates a personal connection to the chef. Afterwards you get a tour through the kitchen, which makes the biggest part of the restaurant. By this the customer feels integrated in the creative process and has a better imagination of the work at the restaurant. Furthermore you get accompanied by well trained, friendly staff the whole evening, which does not only serve the food but explain it as well as giving eating recommendations. Every evening is more staff than customers in the restaurant, which creates an interactive experience between staff and patrons. Finally the extraordinary food of best quality, which is a completely new experience for every customer, probably creates the greatest value for the customer. The dishes are mainly traditional, but deconstructed either by changing aspects or texture. elBulli was announced...
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...Index Molecular Gastronomy 3 Introduction 3 Areas of Investigation 4 Techniques, Tools and Ingredients 4 Perception 5 Restaurants 6 Alinea 6 elBulli 6 The Fat Duck 6 Schwa 6 Puesto 33 7 The Inventing Room 7 Conclusions 7 Article: 9 Images: 10 Bibliography 12 Molecular Gastronomy Introduction Molecular gastronomy is a subdiscipline of food science that seeks to investigate, explain and make practical use of the physical and chemical transformations of ingredients that occur while cooking, as well as the social, artistic and technical components of culinary and gastronomic phenomena in general. Molecular gastronomy is a modern style of cooking, which is practiced by both scientists and food professionals in many professional kitchens and labs and takes advantage of many technical innovations from the scientific disciplines. The term molecular gastronomy first appears on 1992, was coined by Hungarian physicist Nicholas Kurti and French physical chemist Hervé This. There was a proposal of a workshop by Elizabeth Cawdry Thomas, who was a English cooking teacher, the idea was that professional cooks could learn about chemistry and physics of cooking. But the idea of the workshop didn’t happen until 2004 and it was called “Workshop on Molecular and Physical Gastronomy”, it was held in Erice, Italy that brought together scientists and professional cooks for discussions on the science behind traditional cooking preparations...
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...NARCOTRAFICO ! La Real academia Española define el Narcotráfico como el comercio de drogas tóxicas en grandes cantidades. A pesar de que según esta definición el comercio de drogas tóxicas, tanto legal como ilegal, debe ser considerado narcotráfico, es común creer que el termino narcotráfico se refiere única y exclusivamente a actividades ilícitas. ! La causa principal del narcotráfico debe ser, claro, el hecho de que exista un mercado que debe ser llenado, el de las drogas, ahora cuando un individuo produce y/o distribuye dichas drogas, llena este mercado y se convierte así en un narcotraficante. La noción de que el narcotráfico se refiere únicamente a ilícitos, es probablemente causa de que aquellas drogas que son comerciadas por un narcotraficante son prohibidas en la mayoría de naciones modernas, haciendo que este individuo se convierta en un criminal y el termino narcotráfico en designio de una actividad ilegal. ! En un comienzo se pensaría que las únicas consecuencias reales del narcotráfico serian el daño a la salud de aquel que consuma drogas y el enriquecimiento de aquel que las comercie, así como la generación de empleo para muchos que servirían como vendedores, sin embargo, el hecho de que se prohiban este tipo de drogas (y por tanto de que el narcotráfico se vuelva ilegal) crea problemas judiciales entre las autoridades y quienes, ignorando la ley, continúan comerciando drogas; estos últimos a su vez, en un intento por evitar ser castigados por la justicia,...
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...ORAR LOS DIAS LUNES: Por todo el qu sufre y se siente solo. MARTES: Por la gloria de los Santos MIERCOLES: Por la Patria JUEVES: Por los que no dan gracias VIERNES: Por nosotros los pecadores SABADO: Por las benditas animas del purgatorio DOMINGO: Por toda la gloria de Dios. AL COMIENZAR EL DIA Y da vuelta otra hoja del libro de mi vida. ¿Qué traerá el día que empieza? ¡Lo que tu quieras Señor! Pero te pido fe para mirarte en todo, esperanza para no desfallecer, caridad perfecta en todo lo que haga piense y actúe. Dame paciencia y humildad, dame desprendimiento y olvido total de mi mismo, dame Senor, lo que tu sabes me conviene y yo no se pedir. ¡Que pueda yo amarte cada vez mas y hacerte amar de los que me rodeas! ¡Que sea yo grande en lo pequeño! ¡Que siempre t5enga el corazón alerta, el oído atento y la menta activa y el pie dispuesto! ¡Derrama Senor tus gracias sobre todos los que quiero mi amor abarca al mundo y aunque yo soy muy pequeño, se que todo lo colmas con tu bondad inmensa! HAZLO TODO POR EL Deposito, Jesús de mi vida, todas ls cosas que tengo que hacer en este día, en tu Corazón Divino y las empapo en tu Sangre Preciosísima, para que no se para mi, carga que me oprima, preocupación que me turbe, espina que me quite la paz. Sino que cada ocupación sea para mí un acto de amor a ti. Que le dedique a cada una su tiempo, con calma y tranquilidad, sin que antes de hacerla me cause ansiedad, ni después me robe la atención. Sino que en cada instante...
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...Kentucky Fried Chicken Strategic Plan-Part One Jeanette Cortez, Autumn Crowther, James Hopper Fernando Manaloto, Joe Newkirk, and Rita Salem International Strategic Planning and Implementation STR/GM 581 March 31, 2011 Dr. Tim Becker, MBA Introduction Kentucky Fried Chicken has been established as a franchise in Latin America and the focus of this plan will be the El Salvador franchise. The strategic management process is vital and a well laid out plan is necessary. Consequently, by evaluating the background of KFC, the outcome should lead to a clear mission and vision statement outlining the purpose and goals of the company. Also, the mission and vision will keep all shareholders informed of the objectives that should be met by KFC. “Defining the company mission is one of the most often slighted tasks in strategic management” (Pearce II & Robinson Jr., 2009, p. 42). A mission lays out the organization’s goals and basically specifies the purpose of the organization. Decisions and strategies can be established after environmental scanning is done along with a Situational Analysis (SWOT). The strategic process also involves frequently assessing the industry structure and choosing strategic plan options that help expand global operations. The two chosen strategic options that will be discussed will be product differentiation and cost leadership. This plan should give clarity on how the options and recommendations fit with both the competitive situation...
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...boundaries between the state, market, and society in this case? ONU se reúne tras supuesto uso de armas químicas Los estados interactúan ya que son los encargados de mantener la seguridad de cada país, por eso acuden a las organizaciones que se ocupan de este tipo de asuntos. Los mercados pueden verse afectados por las consecuencias de este tipo de ataques y estos dos se implica la sociedad ya que es la afectada de lo que resulte esta situación. Es fácil distinguir los límites de cada parte en este tema ya que el que tiene la mayor responsabilidad es el estado. 2. Review the basic elements and features of the IPE approach: the three main theoretical perspectives, the four structures, the levels of analysis, and the types of power. Which ones do you feel you understand well and which ones need more work? Los niveles Individual y el de los estados son los más fáciles de comprender ya que se pueden estudiar sin tanto conflicto, pero el sistema internacional: el conflicto internacional a veces es causado por la naturaleza conflictiva del hombre. 3. Define and outline the major features of globalization. Explain the connection between economic liberal ideas and globalization. Which of the three IPE perspectives (or combination of perspectives) about globalization do you agree with most? Globalization is important because it has framed the four structures of the international political economy outlined above. Many of the rules and processes related to trade, money...
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...unfairly treated and even discriminated by the Spaniards. Filipino women were abused by the Spanish friars and other Spaniards. Others were judged without even having due process and even tortured to death for crimes they did not even commit, such that of the child in the film, who was Crispin in Rizal’s novel. Although the Spanish government conducts a court hearing to those who were accused of a crime (only in some cases), they only give Spanish lawyers to defend those accused and even manipulated the law in favor of themselves, leaving the Filipinos with no other choice but to accept and suffer from the crimes that they didn’t even committed. These events were shown and expressed by Rizal in his two novels entitled Noli Me Tangere and El Filibusterismo, which the Filipinos have read in spite of the banning of these said books to be read by the public. In spite of many hindrances in the publication of these books, it was stillprinted to make the Filipinos aware of what was really happening. Rizal almost put these books into fire because of his financial incapability due to the economic problem in Calamba, when the friars increased the tax that they’ve been collecting from the Calamba people which the people didn’t agreed to pay, thus they was forced by the friars to leave from their houses and kicking them out of the lands that they used to plant their crops with. Rizal’s purpose in writing these books was to show his fellow Filipinos of what was really happening in the country...
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...The Fall of the Mayan Empire Naomi M. Cranfield Prof. Hunsucker Hum 111 February 2, 2013 The Maya civilization was several independent city states which shared a cultural heritage of language, customs, dress, artistic style and material culture. They were located in the Central American continent, to include parts of Belize, Mexico, Honduras, Guatemala, and El Salvador. It was an area of approximately 150,000 square miles. Some of the better known city states were Tikal, Calakmul, Caracol and Dos Pilas. There were several strong kings at those locations, but none of them ever truly conquered the others. The city states traded with one another, and they also warred with one another from time to time. The population has been estimated to have been millions. In the 1600s, the Spanish reported that there were approximately 600,000 people living in the Yucatan peninsula alone. Each of the larger cities probably had populations in excess of 100,000. That doesn't count the rural sectors that supported the larger cities. But what happened to such a large culture that they seemed to have disappeared in such a short span of time? There have been so many concepts as to why the Maya civilization fell, but one of the more interesting and in my opinion more plausible beliefs has to do with a severe change in climate. ("The rise and," 2004) “Tom Sever, NASA's only archeologist, has been using satellites to examine the Mayan ruins. Combining those data with conventional down-in-the-dirt...
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...minutos. 2. Envíe el correo a la siguiente dirección electrónica: carlosrenebauer@yahoo.com 3. Los correos recibidos después de las 22:30 horas del día 12 de febrero no serán calificados. Preguntas de evaluación: 1. ¿Qué dice esencialmente el Estado de Pérdidas y Ganancias de una empresa? Me dice cuanto vendí, cuanto gasto y si gane o perdí. 2. ¿Cuáles son las 3 partes principales en las cuales se divide el Estado de Pérdidas y Ganancias? Productos(+), gastos(-), resultados(=) 3. ¿Qué dice esencialmente el Balance General o Balance de Saldos de una empresa? Que es lo que tengo y con dinero de quien 4. ¿Cuáles son las 3 partes principales en las cuales se divide el Balance General? Activo, pasivo y capital 5. ¿Cuál es el principio fundamental de la Ecuación Patrimonial? Se mira lo que se tiene y lo q se debe 6. ¿En dónde se registra el dinero aportado por los socios al principio del negocio (estado y tipo de cuenta)? Estado: Balance de saldos y cuenta: activo 7. ¿Qué dice esencialmente el Estado de Ganancias retenidas de una empresa? Si se tuvo ganancia al final de año se va a utilidades retenidas, que es el capital para el siguiente año, o bien distribuirse a los dueños con dividendos. 8. ¿Qué dice el Estado de flujos de efectivo? Se refleja el movimiento del efectivo en cuanto a cuestiones operativas de la empresa, el financiamiento e inversiones que la empresa tenga. 9. ¿En qué partes principales se divide el Estado de Flujos...
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...RESUMEN El libro del Principito cuenta la aventura de un joven que no soporta a los adultos, decide hacer un viaje con su avioneta, cuando estaba sobrevolando el desierto la avioneta se le estropeo y como no llevaba acompañante ninguno, tenía que arreglarla él, pero con el inconveniente de que solo tenía agua para ocho días. Es aquí cuando conoce al Principito, que le pide que dibuje un cordero y es en este momento cuando entablan amistad. Entonces el joven empieza a preguntarle de donde viene y entonces el Principito le empezó a contar que venía de un planeta muy pequeño que en la tierra es considerado un asteroide. Después él le cuenta que tiene un problema con los “baobabs” que son unos árboles de crecimiento muy rápido que terminan por hacer explotar el planeta donde vive, y que deben arrancarse de pequeños. Más tarde cuenta la historia de una rosa que era la más preciosa que jamás había visto el Principito, ella le estaba siempre exigiendo, el Principito se hartó de la flor, y se marchó. Después él reconoció que la echaba de menos. Posteriormente el Principito cuenta lo que le sucedió con diversas personas con que se encontró en su visita a varios planetas. Al llegar a la tierra se posa en el desierto, un lugar en que no merece la pena vivir, y allí se le presenta la posibilidad de abandonar, pero la rechaza, sigue caminando hasta que llega donde el zorro le rogaba que le domesticara para que tuviera algo porque vivir. Después de llegar a un jardín en el que se encuentra...
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...8 años en el mercado desde hace 8 años 1998 via trading CEMEX started operations 12 years ago in El Salvador market via trading (importing cement from Mexico) from its plant in Merida, Yucatan. The El Salvador market was a potential market with only one competitor, Cementos del Salvador, which eventually was acquired by Holcim ( Second world largest cement producer). This market was worth annually 100 million dollars and only one company was supplying cement in this country. During these first years, CEMEX provided cement from Mexico by sea and train maintaining its presence in the market which represented about 6% of market. Holcim keeps the leadership with 90% of the market. In the beginning CEMEX started operations building 3 warehouses and administrative offices managed by Mexican employees having the additional responsibility of implementing the CEMEX Way. In this time CEMEX sold directly to the end customers without using dealers. This business structure made company costs higher than its competitor. By the year 2000 it analyzed the option to find dealers responsible of distributing its cement using their warehouses. CEMEX infrastructure was sold to a selected dealer (CME). At the same time given some imposed taxes to cement imports, CEMEX changed it shipment from Mexico to Nicaragua.CME started selling cement under this model unsuccessfully for the 3 following years. This was caused mainly the quality of cement produced in Nicaragua which did not fill...
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...Disadvantages of International Trade : The Global market has made it easy to buy and sell international goods. While this has benefits, it also presents a problem. Such trade can cause countries to be prosperous for a short time, but leads to economic exploitation, loss of cultural identity, and even physical harm. Support of Non-Democratic Systems Great hardship can be caused when people make poor decisions about land use or surplus production for export and do not take the general population’s welfare into consideration. For example: Landowners in Nicaragua and El Salvador want farmers to grow coffee beans because it is a very profitable cash crop, however, the farmers would like to use the land to grow more food for their families. The farmer’s wishes are ignored because they do not actually own the land. Cultural Identity Issues Culture is a major export in the world. It displays and promotes values and lifestyles worldwide. The "culture consumer" in other countries is sometimes overwhelmed by American ideas. Products also carry cultural ideas and messages. There are values of the culture the make the product. For example: Coca-Cola, McDonalds, Nike, and Microsoft all sell products that symbolize American values and symbolize and reflect American corporate culture. Social Welfare Issues: Maintaining safety standards, minimum wages, worker’s compensation and Health benefits are all social welfare issues that cost business money. If a running...
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...desea adquirir estas 12 emisoras porque le permitirá duplicar su tamaño y le ayudaría a consolidar su posición en el ámbito nacional. Estas adquisiciones le permiten la entrada a nuevos mercados Muchas de las emisoras en venta tienen el formato urbano de Radio One El público objetivo de Radio One es el colectivo afroamericano, el cual ha tenido un rápido crecimiento en cuanto a población (60%), ingresos (150%), estos ratios de crecimiento son mayores a los de la población en general; además los afroamericanos escuchan la radio 24% más que el publico general. Sinergias. La adquisición de las emisoras le permite reducción de costos, ya que tiene como estrategia la compra de emisoras de baja rentabilidad para modificarlas a un formato urbano, utilizando sus recursos, programación, etc. para así seguir reduciendo costos innecesarios y obtener mayores eficiencias. Disponibilidad de fondos para la adquisición de las emisoras Los beneficios que obtendría de estas adquisiciones, son los siguientes: Al adquirir las 12 radioemisoras, llegaría a tener mayor número de oyentes afroamericanos que el resto de emisoras por tanto se obtendrían más ingresos por publicidad. Mayor poder de negociación de la publicidad ya que cuenta con mayor cantidad de oyentes. Integración de directivos de las emisoras a adquirir, que tienen posiciones sólidas en el mercado. La obtención de mayores ingresos por publicidad, constituiría una plataforma más sólida para la expansión...
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...immigrants from El Salvador that were deported from the United States. [1] To be clear, the program isn’t incidentally helping deportees—it is directly intended to assist them. The program, which is administered by the non-profit Instituto Salvadorno Del Migrante (INSMI – translated to Institute of Salvadorian Migrants) and funded through a $50,000 grant from the taxpayer-backed Inter-American Foundation, “will further develop a network of returned migrants, including deportees, facilitate reintegration into their communities and support their enterprises by offering financial education, technical advice and assistance with business plans.” [2] So, if you break the rules and get deported, we’ll help you start a business back in your home country. How absurd. It seems that the justification for this program is that returning deportees often have trouble getting business loans. INSAMI director Cesar Rios was quoted saying, “[t]he mistaken reasoning of bankers is that if they lend a deportee [$]10,000, tomorrow morning he’ll be in New York because he’ll use the money to pay for a new trip.” [3] Mistaken reasoning? With a cost of $4,000 to $10,000 per person to hire a smuggler to get someone into the U.S. illegally (as part of a $6.6 billion industry) Salvadorian banks may have a reasonable fear that their money will not actually go into a business. [4] This fear is particularly valid considering the individuals in question have already demonstrably left El Salvador seeking...
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