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The Onset of Consumerism on our Youth through Massive Advertising

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June 16, 2014

ENGL 101 – B17 LUO
Professor Sholes
Associates of Arts – Religion
Turabian Format

Philippians 4:19 reads “but my God shall supply all your need according to his riches in glory by Christ Jesus”. Twenty different translations of this text and not once does it mention God supplying wants. Yet, advertisements teach the youth of America today that they should have all of their wants, not just needs. Advertising agencies, through massive and expensive efforts, have infused the idea of ultra-consumerism into the lives of American youth as evidenced by the priorities and ideals exemplified by children at young ages and as adults.
Companies have recognized the deep influence of advertising on young Americans as evidenced by their massive amounts of money and effort spent on targeting children. It is not hard to imagine that companies would see children as a true market for their products. In fact, children under eighteen years old being considered consumers is a widely accepted viewpoint. Even as far back as 1958, an American youth, a teenager in particular, was being referred to as a “merchandising frontier.” In 1998, advertising agencies spent $2 billion specifically towards children in order to promote their products. This formidable amount of funding translates to a significant amount of influential ad time. The astounding 40,000 commercials a child views in a year make up approximately 16% of a child’s television viewing time. These numbers do not even include shows, such as My Little Pony, which is based on a specific toy. Advertising agencies would not invest this much without having realized the payoff from such advertising.
With such success in traditional advertising, marketing executives no longer just rely on simply commercials but have sought the minds of

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