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Elderly Care in Hk

In: Business and Management

Submitted By chsoanthony
Words 1754
Pages 8
Individual Written Assignment

A 5-year Marketing Plan for Senior Citizen Home Safety Association |

Content
Introduction 1
Situation Analysis……………………………………………………………………………1-5
Industry Trend…………………………………………………………………………1
Current targeted customers served……………………………………………….....1
SWOT Analysis………………………………………………………………………..2
Potential Market for marketing………………………………………………………3
Future Customers……………………………………………………………………..3
Growth Strategy……………………………………………………………………….4
Competitive Strengths and Weaknesses…………………………………………….5
Target Market…………………………………………………………………………………..6
Marketing Objectives………………………………………………………………………....6
Market Positioning…………………………………………………………………………….6
Marketing Program …………………………………………………………………………...7
Marketing for non-clients - Relationship marketing with the media, partners and donors…………………………………………………………8
Reference List………………………………………………………………………………………………9

Introduction
Senior Citizen Home Safety Association (SCHSA/the association) was founded in 1996, reacting to the tragedy that more than a hundred singleton elders were found dead under the sudden attack of a cold spell at the same year. It was the first charitable institution offering emergency link service to the elderly in Hong Kong. Making use of innovative technology and personalized service, the association aims to create a quality living environment for the seniors by the operating as a self-financed social enterprise.
Situation Analysis
Industry Trend :
The elderly-care-service industry is on a favourable growth trend. With the aging population, the market size of customers will surely rise to a much higher level. Market development may need not many efforts to be done by the association. In addition, the industry will go under the great support by the Government. The introduction of the four-year pilot scheme on community care service voucher for the elderly...

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