Electronic and Digital Media Industry

Technology has played a huge role in the electronic and digital media. Electronic and digital media today is right in our fingertips for information. Not to mention cell phones that have built in cameras and internet connection. Nowadays media has a huge impact in society. Technology is changing and will continue to change, this forces society to keep up with all the changes. Most of the society is dependent on electronic products and are spending less time with people face-to-face and more on the internet. Electronic media will most likely replace print media, and newsprint will only be found in certain museums and electronic files. A brief summary on how electronic technology of photography, recording and transmission has advanced from the beginning discovery to the present. In 1826, Joseph Nicephore Niepce made the world’s first true photograph of a scene. The camera was invented in 1826. The invention of the camera has developed dramatically over the years. First portable camera developed by Friedrich Risner a German mathematician. In 1931 an American photographer, Harold E. Edgeron, improved in the films and electronic flash. In 1861, color photographs taken by Tomas Sutton an English photographer. He also invented the single-lens reflex camera. In 1877, Thomas Edison invented the phonograph, the first recording and playback machine. Samuel Morse invented the telegraph allowing long distance communication. Samuel Morse convinced Congress to connect electricity wired post from Washington to Baltimore using coded communication. Heinrich Hertz a German physicist was the first to broadcast and receive radio waves. Guglielmo Marconi an Irish-Italian inventor transmitted the first wireless message. The United States Patent Office even gave credit to Guglielmo Marconi for the radio. During the first part of the 1900’s his company patented several inventions, including what became the standard wireless receiver for many years. The discovery of photography, recording and transmission has since been improved and highly developed through high-tech changes. Digital technology has come a long way. Before the internet, people would buy print media such as books, newspapers, etc. In addition, people would go to libraries to do their research and would pull a book and research their information. In today’s world digital media is everywhere, television, advertisements, newspapers and magazines. Almost everywhere you look you will find some sort of digital technology. Digital technology has come a long way since the beginning of its time. A brief timeline on digital video camera: Sony released its first digital video camera back in 1981 to cover the Los Angeles Olympic Games (Barnouw 1990). This model was an early adopted of revolutionary technology featuring a CCD and two-inch floppy disk. In 2001 the DSC-F707 came out. It was the first model in the Cyber-shot series with an effective pixel count of five million. This camera featured NightShot technology enabling users to shoot without a flash even at night. As the years pass Sony and other electronic companies come up with new technology (Sony 2001). New media like the internet and mobile phone among other make for two-way communication which is the core aim of good media relations (Streams Research Journal, 2012). Mass media uses photography, recording and transmission to market businesses. By using this way of communication, mass media can touch many consumers worldwide. This way of communicating with consumer works well the time being and it is vital that mass media takes advantage of it. Mass communication media makes it possible to deliver messages to millions of people roughly at the same time (Aduku 2010). The role of mass media has significantly changed due to recent developments in the tech world. In today’s world it is apparent that it is becoming completely based on computers. I want to say perhaps less than twenty years ago no one would have believed that almost every household in America would contain a personal computer. In current years, it is rare not to own one. Even some houses contain multiple computers. For this reason I say the world is going digital. Digital technology continues to improve as years pass by. We shall wait to see how much farther technology will take us. I remember back when I was younger and still living at home. We could not wait to have summers off to go outside and play with neighbors. Nowadays, children can’t wait to have summers off to play all day with their electronics. In today’s world children spend way too much time playing with electronics.

References

http://www.infoplease.com/biography/var/guglielmomarconi.html

http://www.who2.com/bio/thomas-edison

Barnouw, E. (1990) A History of Broadcasting in the United States, 3 vols. http://history.com/topics/radio-and-television Sing, M (2012) Emergence of Social Networking Sites Transformed Traditional Media to New Mass Media (University of Phoenix Library)

Aduku, A (2010) Us-China Foreign Language, Vol. 8 Issue 11, p20-27, 8p (University of Phoenix Library)