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Electronic Commerce Research

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Electronic Commerce Research and Applications 3 (2004) 389–404 www.elsevier.com/locate/ecra

Analysis of E-commerce innovation and impact: a hypercube model
Jen-Her Wu a a,b,* ,

Tzyh-Lih Hisa

a,c

Department of Information Management, National Sun Yat-Sen University, 70 Lien-Hai Road, Kaohsiung 80424, Taiwan b Institute of Health Care Management, National Sun Yat-Sen University, Kaohsiung, Taiwan c Department of Information Management, Chinese Navel Academy, Kaohsiung, Taiwan Received 17 February 2004; received in revised form 19 April 2004; accepted 19 May 2004 Available online 2 July 2004

Abstract Electronic commerce (E-commerce) innovating applications have posed novel, technical, organizational and commercial challenges. This study uses a hypercube model to investigate these innovative changes and focuses on their impacts on E-commerce stakeholders: providers, E-commerce companies, customers, and complementors. The results indicate that mobile commerce (M-commerce) differs substantially from Web-based commerce in some technological components, yet both share common business model. However, from Web-based to M-commerce, innovation is architectural for customers and E-commerce companies, but a radical change for complementors. From M-commerce to Ucommerce, innovation is modular to customers, architectural to complementors and radical to E-commerce companies and providers. Thereafter, the critical impacts of E-commerce innovations on the stakeholders are identified. Ó 2004 Elsevier B.V. All rights reserved.
Keywords: Innovation; E-commerce; Web-based commerce; M-commerce; U-commerce

1. Introduction Rapid developments in information and telecommunication technology have substantially changed the landscape of organizational computing. Electronic commerce (E-commerce), including
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