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Electronic Commerce

In: Social Issues

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2. The two online communication tools that a company could use to promote its production or services are: * Social Networking and Social Media: Company or organization could use Social networking sites such as Facebook, Twitter, hi5 etc. in order to build a loyalty to the company or organization. Social media (online communication) may also provide invaluable feedback about what your prospects are thinking. * Email Marketing: Advertising is a process of communication and email. It is also one of the quickest marketing strategies to grab customer’s attention towards company’s new products, sales and offers on their existing products by sending an email message to their customers.
A strategy which organizes promotional materials in the categories of the company’s product is known as a product based marketing strategy. A product based marketing especially focus on a company’s product offering rather than any particular costumer. For instance, The Home depot,

The process of making plans and decision for manufacturing the products according to the wants of customers with the aim of meeting their specific need and wants is known as customer based marketing strategy. This kind of strategy mainly begin by identifying the company’s target customers. Holding: This company sells marketing services and technology to support those services to the travel industry. The website includes links to separate sections of its site that are designed to meet needs of airline, travel agencies, and consumers.

Exercise 1
Occasion segmentation is defined as the process of dividing the market into groups of the basis of different occasion when consumer are likely to buy the product. In the given website FTD.com, they have arranged their products according to the specific occasion such as: anniversary, birthday, sympathy and get well. As well as, they have also organized

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