...communication patterns from this chapter, explain what Elizabeth Moreno can do to establish her position in front of French managers. How can she get them to help her accomplish her assignment in five days? ____________________________________________________________ _____________________________________________ First and foremost, Elizabeth Moreno will need to research the French culture a little more. With certain level of cultural understanding, she would be able to establish a position of power by showing her abilities and technical knowledge. Exercising certain power would enable her to achieve complex issues, obtaining trust and accomplish her assignment. It is important for Elizabeth to not do anything that may disrespect or belittle any of the management staff as her kinesic behavior can put her in this position. As per this case, French managers are suspicious of most technical communication and would rather “face-to-face meetings and on-site consultations”. Chances are they will be paying close attention to Elizabeth’s non-verbal language during her visit with them. For example, something as simple as posture can be misinterpreted. To Europeans, “a relaxed posture in business meetings may be taken as bad manners or the result in poor upbringing”. Americans such as Elizabeth wouldn’t think twice of a relaxed posture in a business meeting. It would also be wise of Elizabeth to obtain an English/French translator. Even though the universal language in her...
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...Case Study of Elizabeth Visits GPC’s French Subsidiary This is a period in history of corporate globalization and in today’s business environment the single leading obstacle to the success of any organization looking for global expansion is the lack of cross-cultural communication. Elizabeth Moreno is on an assignment to visit her company’s French subsidiary to study a problem, along side GPC’s French management, regarding a new drug on the market. Apparently, one of the new anti-allergy drugs they have created has been experiencing a stunted shelf life where “the product’s active ingredient is degrading sooner than the expiration date” (Deresky, 2011). Besides figuring out the chemical background behind the problem, Elizabeth is faced to deal with colleagues who have a different and unfamiliar cultural background than her own who may look at business and her chemical field from a very different perspective. GPC understands that there French managers distrusts technology when it comes to meetings and therefore have sent Elizabeth for a face-to-face meeting regarding the problem. She will have to work hard on and pay close attention to her verbal and non-verbal gestures when dealing within the subsidiary as to not offend anyone so that progress and creativity is not hindered. “When one interacts with people from very different backgrounds-- people who have been exposed to different historical and social development, who speak different languages and have different values, and...
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...training would you suggest to develop staff language skills? • Provide staff with language skills seminars 2. How would you suggest dealing with guests who speak unknown languages? • Use technology and gestures and try to understand what they say with use of technology eg, use a language translator to understand. Tutorial activity 3: Facilitation Case Study. Consider the case study ‘Elizabeth visits GPC’s French Subsidiary’ on page 160-161 of your textbook and prepare discussion points for the four questions at the end. 1. First and foremost, Elizabeth Moreno will need to research the French culture a little more. It is important for Elizabeth to not do anything that may disrespect or belittle any of the management staff as her kinesic behavior can put her in this position. As per this case, French managers are suspicious of most technical communication and would rather “face-to-face meetings and on-site consultations”. Chances are they will be paying close attention to Elizabeth’s non-verbal language during her visit with them. For example, something as simple as posture can be misinterpreted. To Europeans, “a relaxed posture in business meetings may be taken as bad manners or...
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...The case ‘Elizabeth Visits GPC’s French Subsidiary’ is about Elizabeth Moreno who is a key specialist within GPC. 伊丽莎白是这个公司的重要人员。 She is travelling from the subsidiary in the Philippines to visit another located in France. 她刚刚结束了在菲律宾的访问，现在又去访问法国分公司 The text is about the cultural differences between different countries and people and shows how companies deal with it. 这篇文章是关于不同国家和人民之间的文化差异，并显示了企业如何处理它。 GPC has subsidiaries around the world. 环球制药公司已经遍及全球 Despite all technological advances, face-to-face meetings and on site constellations are used widely. 尽管科技在不断发展，但是面对面的会议和交流仍然很广泛 France in particular has regular visits from GPC execs and scientists. 特别是法国具有GPC高管和科学家们定期回访。 The case study highlights the challenges that Elizabeth Moreno got communicating with the French subsidiary manager. 案例研究强调了伊丽莎白·莫雷诺得到了与法国分公司经理沟通的挑战。 To prepare dealing with cross-cultural issues, the company’s human research management department gives courses to prepare for foreign assignments. 要准备应对跨文化的问题，企业的人力科研管理部门提供的课程，为外派任务做准备。 For Elizabeth this contrast is even bigger as she just leaved the Philippines. 对于伊丽莎白这个反差是巨大的，特别是刚刚离开菲律宾 The text shows that the different language is not the only thing to worry about. 文本显示，不同的语言并不是唯一要担心的。 There are different challenges in every country.在每一个国家有很多不同的挑战 Also miscommunication is much more likely to occur among people from different countries or backgrounds than among those from similar backgrounds. 沟通不畅也更可能是来自不同的国家和背景的人之间发生的不是在那些相似的背景之下的。 Even in the communication...
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...CHAPTER 1 ASSESSING THE ENVIRONMENT POLITICAL, ECONOMIC, LEGAL, TECHNOLOGICAL LECTURE OUTLINE General Outline Opening Profile: India Becoming a Crucial Cog in the Machine at I.B.M. The Global Business Environment Management in Focus: A Small Company, A Global Approach Regional Trading Blocks Comparative Management in Focus: Opening Economy Revitalizes India Information Technology The Globalization of Human Capital The Global Manager’s Role The Political and Economic Environment The Legal Environment The Technological Environment Chapter Discussion Questions Application Exercises Experiential Exercise End-of-Chapter Case Study: Under Pressure, Dubai Company Drops Port Deal Additional Cases: India: The Employment Black Hole? Mecca Cola Student Stimulation Questions and Exercises Opening Profile: India Becoming a Crucial Cog in Machine at I.B.M. The opening profile reports on the growing importance of India as a source of low-cost services in the IT market. The Indian labor market is attractive not only due to its low wages, but also because of the scientific and managerial talent found in the country. IBM’s Indian facility in Bangalore is now the company’s second largest worldwide operation. While IBM has laid off thousands of workers in the United States, its Indian operation has greatly increased employment. Some of IBM’s competitors have also begun to move their operations to India. The opening profile raises the question of the...
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