Premium Essay

Elly Lilli

In: Business and Management

Submitted By malu26
Words 1152
Pages 5
CASE 6.3 ELLY LILLI IN INDIA: RETHINKING THE JOIN VENTURE STRATEGY

Summary: The case consists of two major pharmaceutical companies that joint to collaborate their research and pharmaceutical technologies to start a joint venture in India. Both have valuable resources that have benefited both companies during the joint venture. Now both are questioning if there is still any value in maintaining the joint venture in India and will be deciding what will be the best route to take. Ranbaxy Laboratories wants to be bought out, but Eli Lilly is worried of the financial implications of such move. There were two pharmaceutical companies that were looking for ways to expand globally to position themselves in a competitive advantage from their competitors. One was located in the United States, which was Eli Lilly and Company and the other one was located in India, which was Ranbaxy Laboratories. Research and development was crucial to Lilly’s long-term success. Ranbaxy Laboratories was a firm that was evolved into a serious research-oriented firm. With the change, in the government, India was attracting foreign investors in the pharmaceutical industry. Lilly decided to form the joint venture in India to focus on marketing Lilly’s drugs there, and a formal JV agreement was signed in November 1992. The main key issues of this case are as follow. The pharmaceutical industry had come about through both forward integration from the manufacture of organic chemicals and a backward integration from druggist-supply houses. The industry’s rapid growth was aided by increasing worldwide incomes and a universal demand for better health care; however, most of the world markets for pharmaceuticals were concentrated in North America, Europe and Japan. Drug discovery was an expensive process, with leading firms spending more than 20 per cent of their sales on research and development (R&D).

Similar Documents

Free Essay

Interview Example

...Transcript of the recorded interview Name(s) of Interviewers: Wong Zu En and Mohamad Ilham Thayeb Name of Person Interviewed: Elly Changi Jeffrey (Librarian in Taylor lakeside campus) Date of Interview: 10th October 2013. -Preface- The following oral history transcript is the result of a tape-recorded interview with Elly Changi Jeffrey on October 10, 2013. The interview took place in Subang Jaya, Malaysia, and was conducted by Wong Zu En and Mohamed Ilham Thayeb for the promotional writing, Taylor Institution. -Interview- Zu en: I am Zu en. Ilham: My name is Ilham. Ellie: Hello both of you, nice to meet you! Zu en: Nice to meet you! Can you please introduce yourself? Ellie: Ok. My name is Elly. My full name is Elly Changi Jeffrey. I’m from Sarawak. I come from family of two, my Sister and I. And I come from a single parent’s family. Ilham: For the first question. What is your education background? Ellie: I did my diploma in information management. And then I continued my degree in information management specifically in library management. Zu en: So, where do you work before? Ellie: Actually this is my first job. I...

Words: 2825 - Pages: 12

Premium Essay

Malla Anderson Research Paper

...Calling all fashion lovers! Calling all shopaholics! Calling all readers of What They’re Wearing! The perfect career for you all has been found: wardrobe styling. A wardrobe stylist's job entails of endless shopping throughout the day. One spends eight hours of non-stop going in and out of stores, spending three to ten thousand dollars of someone else’s money, and in the end, getting paid for all that! Stylists provide personalized outfits and fashion advice to everyone from politicians to everyday people. Malia Anderson is the CEO and wardrobe stylist at Style by Malia. Her love for fashion started at an early age, back when she would DIY clothes for her dolls. “I would make Barbie clothes out of socks. I even wanted my dolls to look unique.” When asked about her fashion inspiration, Anderson came up with five to ten celebrities just off the top of her head. From first lady styles of Laura Bush to the runway dresses of Viola Davis, and even the dapper style of George Clooney, Anderson proved that her unwavering love of fashion was universal. “I take something from each person and add my own emotions and feelings to it,” she says. She spends about three thousand dollars per month on clothing, which is a bit more than the average person, but to Malia it's a must, considering her position in her community. Malia’s love and expertise on fashion is the type that drives the fashion industry to great heights. She explains “Fashion and style are two different things. Fashion...

Words: 278 - Pages: 2

Premium Essay

Humanities

...something that should be adorned. Venus de Willendorf is a statue is made of limestone, it is four to five inches long, and it was found in modern Austria, dating from about 22,000 to 21,000 BCE. The female figure has exaggerated breasts which would mean she could provide plenty of food for her child as well as a very large belly meaning she could provide heat and warmth for herself, her child and her significant other which back then could have made the difference between survival and death. She has very wide hips which support a connection to childbearing and delineated genitals which suggests that she is very fertile. Barbie was first inspired by a pin-up doll named Lilli, intended for German men in World War II as an object of amusement. According to M.G. Lord, author of Forever Barbie, “Barbie and Lilli symbolize the link between the Old World and the New” (Lord 9). However, Ruth Handler’s main influence for success was through the observation of her daughter Barbara playing with paper dolls. As she was watching her daughter, she noticed that pretend play was a very important part of the maturation of young females. Handler was determined to make the two dimensional paper doll a three-dimensional fashion sensation. From then on, women had a preconceived notion of what a female is supposed to look like, and what men want in a woman. In the Paleolithic era female figurines...

Words: 442 - Pages: 2

Free Essay

Hall--Essay 2

...Week 1 Homework Exercise 2 pg 33 .) Do you speak or write to each person in your life in the same way and about the same things? If not how do your approaches with these people differ? The different audiences I speak to in my everyday life would have to be my husband, my parents, my daughter and my friends, I do not speak to everyone in my life the same way or about the same things. I have different relationships with each person. Not everyone I speak to has the same interests. My approaches to these people differ in many ways. My relationship with my husband is a close intimate one, we discuss our relationship and bills/finances and he knows how to respond because he knows everything about those subjects but when it comes to my parents, my friends and my daughter, I wouldn’t speak with them about those things because their personal for one and they wouldn't know about them or be interested in them. When it comes to my daughter I talk to her about things she's interested in, barbies, cartoons, school, her friends. At the same time I'm teaching and guiding her through life and explaining to her why she should and shouldn’t do certain things and etc. My parents would love to know every detail about my life but I limit what I tell them except when it comes to my daughter. I'm very close to them but I just don’t want them knowing a whole lot about my personal things. We talk about the weather, and the news and vaguely about how our lives are going. 2.) List some subjects...

Words: 1043 - Pages: 5

Free Essay

Barbie Doll

...Guerline Donisvitch “Introduction to Literature” Ann Rasmussen April 23, 2009 Barbie Doll The poem begins in a fairy-tale vein, the archaic term “girl-child” being used to underscore the mythic quality of the story. The dolls, stove, iron and lipstick are all traditional play things for young girls, but they are also markers of an identity in the making, the things that young girls grow to identify with their own social roles. The doll presents an idealized image of the body, and stove and irons tell them what kind of work is expected of them as adults. The lipstick perhaps is the most sexualized cosmetic for women, signals to young girls that they will be valued for their physical appearance. The “magic of puberty” introduces the theme of growth. It is a magical time because the body changes rapidly. She also refers to the pain that comes with puberty. When girls are growing older they are really cruel to each other. The “girl child” is told she has “a great big nose and fat legs” even though she is smart, healthy and strong. The girl was made to feel guilty for who she was, for her intelligence and abilities, and also for not being slim and “beautiful.” She apologized to everyone for not being the person they wanted her to be, but all they could see was her body and how it did not match their idea of what a woman should look like. They tried to help her be more of an idealized woman by suggesting how to compensate for her unfeminine qualities. “girl-child”...

Words: 1216 - Pages: 5

Premium Essay

Barbie Doll

...LITR 301 February 18, 2014 Girl Compared to a Barbie Doll Women were considered the subordinate gender that was expected to have this stay at home homemaker attitude. They were supposed to powder their noses and look pretty. Women are discriminated against in society. Women have stereotypical gender roles they are supposed to uphold. As suggested in the poem “Barbie Doll” by Marge Piercy the Barbie doll is the idealized image of a woman and is considered to have long legs, perfect skin, small waist and a slender figure. The Barbie doll speaks for itself. It says that women should be domestic workers and maintain a feminine outer appearance. These type of values affect young girls because they are taught early that this is what a woman should look and act like. The Barbie doll has a lot of appeal and popularity for the past several years so it is difficult to alter the ideas of womanhood suggested by this doll. These ideas to be like and do as a Barbie doll cannot be overthrown because it has already been deeply planted in our society. In contrast, the short story “Girl” by Jamaica Kincaid suggests that women are condemned to patriarchy because of socially constructed gender stereotypes. She criticizes the idealized patriarchal norms and pressures which overshadows the lives of women. Young girls are exposed to the pressures and expectations of how they should live. They are also brainwashed in believing that their role as a women is to become a domestic homemaker and that...

Words: 2378 - Pages: 10

Premium Essay

I Believe

...Guns are drawn, and we face the enemy. It has come down to live or death. The first hand grenade is thrown. It misses its targets but then again they always miss their target. I peek under my shield of cover to find myself face to face with the littlest enemy! I yell and take off running in fear of what I have seen. Bullets are flying and my partner has been hit. I know not to turn around as I know what I will see. She is gone, she is now a zombie. She is now on the other team. BING, BING! “Pause, Dinner is done” I yell from under the kitchen table. ​“Oh mom!” My three zombies all say almost at the same time. ​“Sorry guys, even zombies have to eat dinner and your dad will be home soon. I’ll get dinner, y’all clean the living room” I tell them as they are walking into the war zone, which was ones our living room. As I turn to finish dinner, I think about all the rainy Saturday afternoons that we have spent playing and laughing and just pretending. I believe that playing and enjoying your kids while they are little is what life is all about. I believe that by playing with Mitchell, Cheyenne, and Nicole I will forever be young. I believe that playing with Mitchell my oldest child is helping break down the barriers. It is hard rising a teenager, and Mitchell is almost there at eleven. We don’t pretend much anymore but this morning is different. He is up bright and early this nasty Saturday morning. When he comes popping in the kitchen and gives me his I am still your baby smile...

Words: 891 - Pages: 4

Premium Essay

Ipulse Buying

...Rasheena Rattu P11270471   The aim of this project is to understand how visual merchandising can impact young adults impulse buying patterns. During the project I will create surveys for face to face interaction, experimental studies in controlled and structured environments such as toy stores which then would develop into case study on particular families which were interesting during the experiment. Identify-I would like to identify the key factors of visual merchandising for young adults – what works best, what persuades a young adult to buy? Compare- the different technique that works with different ages for example, a particular technique would work better with a 7 year old rather than as 15 year old. Look at different stores such as grocery store, toy store and clothing store. Establish the key factors of impulse buying for young adults in a retail environment Establish needs and wants for young adults and how impulse buying can play a big part Establish the most used visual merchandising techniques in retail  “Successful retailers are aware of and satisfy shoppers’ expectations in decor and presentation. All VMs must know their products well and know their target customers’ wants and needs. Disappointing a customer is negative retailing.” , ‘Visual Merchandising: The Business of Merchandise Presentation’. Robert Colborne Initially I need to research children’s characteristics, what they enjoy looking at, when they begin to recognize brands, behaviours when wanting...

Words: 1231 - Pages: 5

Premium Essay

Holocaust

...The Museum Experience One of my favorite things to do when traveling in a new city is to visit the museums. I have never been to a city that did not offer the usual museum fare, usually in the form of the “Anytown Art Museum”, or the “Anytown Museum of Natural History”. While these types of museums house some incredible artifacts, and I do visit them often, I also like to seek out museums of a more unusual sort. Museums are mostly the same just about everywhere you go, both in the United States and Europe. They offer the visitor a glimpse into the past culture of any given city or country by displaying relics found throughout the world. But there are also many museums that showcase artifacts of the culture in a much more specific way. Some fine examples of these kinds of museums include the Pez Museum, close to San Francisco, dedicated to the little candy dispenser, the Muzeum hracek in Prague, dedicated to toys of the world, both past and present, the Dungeon, a history of Medieval torture, also in Prague, and the Liberace Museum in Las Vegas, dedicated to all things Liberace--and I mean all things. The Pez Museum is not actually in San Francisco, but is located south of the city in a town called Burlingame. If you are in the Bay Area for any reason, do not miss this museum! Remember when you were a little kid, and you loved to collect Pez dispensers? Well, times have changed, and now Pez collections mean big money, and big business. The most expensive Pez dispenser...

Words: 1811 - Pages: 8

Premium Essay

Why Bratz Is Bad

...Bratz, when you see that “z” you automatically think of the four stylish best friends known as Yasmin, Sasha, Cloe, and Jade that most girls wanted to be when they were younger. The were liked by many girls and some boys. Bratz is an American product line of fashion dolls and merchandise. Four original dolls were released in 2001 – Yasmin, Cloe, Jade and Sasha, and 2015 a Fifth Girl was added to Bratz called Raya, making her the Fifth official Bratz. They featured almond-shaped eyes adorned with eyeshadow, and lush, glossy lips. Bratz reached great success and the original line of dolls was expanded with a number of spin-offs like Bratz Kidz, and Bratz Babyz, as well as media featuring the Bratz characters, including a Web series, movie, TV series, music albums and video games. In 2005, global sales were two billion dollars and by 2006 Bratz had about forty percent of the fashion-doll market. In the tv show the Bratz are the modern-day Barbie dolls whose rock star appearance has upset many parents wanting healthy role models for their daughters. Don't forget, these dolls are marketed to tween girls, whose thoughts of their woman years are still being formed. But it gets worse, the TV show computer-animates these dolls, providing them with voice, a theme song, and a world where parents are absent and teens make all the rules. They wear so much makeup that they look like they loaded up on too many samples at the cosmetics counter. In one episode, the Bratz are expected to put on...

Words: 965 - Pages: 4

Premium Essay

The Pros And Cons Of Gender Stereotypes

... "New Barbie Ad Features a Fabulous First." An article written by Elizabeth Moore from Newser.com explains the shocking ad released by Mattel's Barbie, a brand that has been advertised at young girls for years. The ad was the first to have a young boy as the star of the commercial. This ad came out in 2015 but represents one of the biggest topics of this century: Gender. How many genders are there? What are genders? Are genders assigned at birth, or should a child grow into it? Many people have individual opinions on what women and men should do and how they should behave. Germaine Greer describes it as, "Masculinity is to maleness as feminist is to femaleness." What is considered masculine and feminine? Are these stereotypes constructed by society and how men and women have been treated for thousands of years? Or are men and women designed according to their gender; does biology affect what men and women do with their day to day lives? Many people today strictly blame society for the positions and activities men and women do and perform, but biology should also be factored in. "Society assigns different roles to the two sexes, surrounding them from birth with an expectation of different behavior." Margaret Mead puts out blatantly how society molds men and women but she doesn't take into thought how biology does a similar type of molding and how they work hand in hand (Mead 700.) A major source of argument about men and women is gentleness and matronliness versus strength and...

Words: 1498 - Pages: 6

Premium Essay

Identity

...Michayla Reeves Scott Guenthner English 1021 2/26/14 What really shapes who we are? When you look in the mirror in the morning how do you view yourself? Most people are not comfortable with their body and the way they look because society has corrupted their minds, with the perfect image Jean Kilbourne the author of “Killing Us Softly”, gives insight to how most people will view themselves based on what society has to offer. Christ Godsey the author of “Cro-Magnon Karma: One Dude and his Body Image Issues” shares how men are dealing with identity issues just as much as women. In today’s society no one thinks that men have self esteem issues, but in all reality men deal with issues just like women, in fact they are not comfortable in their own skin. Emily Prager author of “Our Barbies, Ourselves” talked about how Barbie can give a false sense of beauty and identity. As a society and as individuals it is up to us to want to be okay with ourselves, we are given our body for a reason, why change that? Most people do not have the confidence in themselves anymore, because the media has taken that away from them. Kilbourne, makes a point that “most women are not able to be themselves, and need to seek approval from the men”. Some women think that having the latest clothes and shoes will be the way to get approval. In reality though, the style of clothes and shoes that we see in the magazines and on television are not actually true to face. Majority...

Words: 1158 - Pages: 5

Free Essay

Barbie

...Barbie has recently had her 40th birthday. It all started in the 1950s when Ruth Handler saw her daughter, Barbara, and her friends playing with paper dolls. They liked to imagin the dolls beeing different persons who were working, swiming, playing with friends etc. Ruth, who owned the company Mattel with her husband, understood that pretending how the future would be was part of growing up for kids. She did some research and found that there was room on the market for a doll like Barbie. Mattel had been making lots of toys before Barbie but when Ruth said that she wanted them to make a small doll for kids all the men in the staff had their doubts. Many different designs were done before the first Barbie was introduced on the 9th of march 1959. Barbie was named after Ruths daughter. Barbie was then a teen-age fashion model who was very different to the dolls the kids played with at that time. The buyers were at first skeptical to the doll but when Mattel started to make tv-commercials to reach out to the buyers it was an instant hit. Barbie is still the most popular fashion doll ever created. That is because she is always changing when the fashion and trends change. She wears everything from the Paris fashion to the more youthful look. For example the creaters changed her when the Beatles were popular and they made a copy of Jackie Kennedy when she was popular. In the 1970s Barbie wore very different clothes just to be trendy. She for example wore glittery disco outfits and...

Words: 635 - Pages: 3

Premium Essay

Body

...Our Bodies in the Media In any civilization appearance has a huge impact on the daily lives, of those living in it. Some cultures favor piercings, others strength, some wear clothes, others do not. The contributing factors for how they appear, typically go back to traditional roots. Our culture in the US, although influenced by our history, now has to deal with an almost daily changes seen in the media. It is nearly impossible to keep up with what is “in” and how we are “supposed” to look. With so much advertising and media focusing on a particular self image, there is no doubt why so many people struggle with accepting their self image. Both males and females, are both affected by man different outlets. Whether it be a victoria secret magazine, a commercial,social media, or a toy figuring, there are a number of contributing sources to our image. Being a male myself, I can’t fully appreciate the relationship of a womans body image and the media, but I can get a pretty good idea based on observations and experience. Social media has become one of the biggest, if not the biggest influence on young people today. The fact that there many different words being created in reference to this, shows the impact it is having. For example the term “selfie” never existed before Facebook was invented. This effect can often often be seen as a negative, as Miribel Tran points out “Social media is prevalent in society today, and it has been scientifically linked with causing depression...

Words: 1107 - Pages: 5

Premium Essay

Lucille Clifton's Barbie Doll

...The poem by Marge Piercy “Barbie Doll” is very different from the poem by Lucille Clifton “homage to my hips.” The authors of these poems have very different viewpoints and attitudes in expressing their story on the similar subject. Both poems present the aspect of women rejection of society’s expectations concerning the physical appearance. The poem by Lucille Clifton speaks in the first person and brings confidence and high self-esteem outlook while the poem by Marge Piercy speaks in the third person and brings self-doubt and insecurity attitude in women’s appearance. The speaker in poem “homage to my hips” by Lucille Clifton is speaking in the first person about her personal appearance. She is “celebrating a part of her body that has traditionally...

Words: 300 - Pages: 2