Free Essay

Elt- Promotion Project

In: Business and Management

Submitted By jimmyzhang
Words 409
Pages 2


Hooman Sabzehzar, Jimmy Zhang, Irene Dai, Ian Zhang, Seyed M Jamali, Miras Ismail

STAR Format: Situation, Task, Action, Result


Enhanced Language Training (ELT) offered by TDSB.

• 14-week program experience in-class training followed by a work-placement experience. - Eight-week enhanced language training course, focuses on improving Business English skills and introduces clients to Canadian workplace culture. • Within the first eight weeks, clients receive sector specific training in one of the following fields: • - Accounting, Customer Service & Administration for Immigrant Women, Engineering Financial Services, IT and Sales & Marketing.

• Unpaid Work Placement Experience • Job Development Support

Program Eligibility

• Newcomers that are eligible to work in Canada; • All learners must be Permanent Residents or persons who have been deemed a Convention Refugee; • Canadian Language Benchmark (CLB) 6+ or LINC level 5 (completed); and • Learners must be committed to an 8-week Business English program.

Marketing ELT to a specific audience of other new immigrants, job seekers, people who need to enhance their English language skills – and those unaware of the existence of the ELT Program

Suggestions for Improvement:

1- Rebranding and repositioning of the program 2- Increase awareness in different communities 3- Increase the reach to the target market 4- Encourage alumni to promote the program through social media 5- Engage audiences at social-multicultural events 6- Hand over flyers right at the airport to newcomers 7- Set up booths at career fairs 8- Create awareness before landing through CIIP 9- Create awareness amongst potential employers


Recommended Steps:

1- Add a tagline under the ELT brand: (1- ‘Bridging the employer-employee gap’ 2- ‘From placements to jobs’ 3- ‘Highlighting transferable skills for career success’ 4- ‘Career development for IEPs’) 2- Revamp the website to reflect the true value proposition of the program 3- Create awareness through social media such as FB, LinkedIn etc. 4- Design a comprehensive survey platform for participants 5- Introduce a project/assignment as a prerequisite for graduation 6- Dedicate a testimonial/success story section on the website (a- Alumni testimonials b- Employers testimonials c- Staff testimonials) 7- Initiate a referral reward program (to be checked with TDSB policy) 8- Send out HTML emails to data base of employers


1- KPI (Key Performance Indicator): a- Increase in the number of applicants and clients b- increase the quality of applicants by increasing screening criteria c- make internal presentation with the view to address the senior TDSB management

Similar Documents

Premium Essay

Marketing Plan Example

...that a costed plan be prepared, outlining an option for the use of these funds. At the June 2006 meeting of the Executive Board, £15k of these surplus funds were earmarked for an inspection allocation software project leaving £23,633 for a marketing and communications project. In light of the significant changes (outlined in the body of this plan) which have recently and will in the near future take place and which impact on the accredited and non-accredited UK ELT sector, this report sets out a comprehensive and strategic marketing and communications plan for the relaunch of the Accreditation UK offer in 2006-2008 using as budget the £23,633 accrued from 2005-06. The proposed marketing and communications programme encompasses above, through and below the line media and includes a comprehensive timetable, budget and mechanisms for effectiveness monitoring. PART 1: Marketing Plan 1. KEY TARGET MARKETS 1.1 The non-accredited UK ELT sector . Our main objective for marketing and communication should be to increase membership of the Scheme, focussing on the private sector and taking advantage of the interest created by the impending Home Office register, set to replace the current DfES register in early 2007. There may be as many as 1000 unaccredited ELT providers; however estimates suggest that only 300 of these are on the current DfES register.This segment of the market appears to be, from past research, predominantly smaller principal owned and managed......

Words: 1896 - Pages: 8

Premium Essay

Philippine Englishes teachers, and often a source of anxiety to both teachers and parents, is how to approach the teaching of English using the first language (L1). This presentation hopes to address these concerns by proposing a World Englishes (WE) approach to English language teaching (ELT) in the Philippines. Introduction ! Just recently, a college freshman who interviewed me for his research paper on mother-tongue based multilingual education (MTBMLE) asked why I supported its promotion even it meant possibly losing my job as an English teacher. The question did not surprise me as it was something that I often encountered whenever teachers, especially English teachers in Metro Manila, are confronted with this unfamiliar creature that is MTBMLE. ! To many stakeholders of the English language--lawmakers, school administrators, teachers, and parents--MTBMLE is perceived as a threat. It is specifically perceived to be anti-English. These perceptions may be traced to beliefs about English that may largely be considered as myths. Facts about the English language ! What do we know about the English language? Let’s consider some facts. Paper presented at the Panel Presentation on ENGAGING ELT IN THE MTBMLE DISCOURSE 2nd Philippine Conference - Workshop on MTBMLE, 16 February 2012, Iloilo City (page 1) • There are approximately 375 million English L1 speakers, 375 million L2 speakers, and 750 million EFL speakers (Graddol 2006). This means that that......

Words: 2996 - Pages: 12

Premium Essay

Corpus Linguistics and Language Pedagogy

...Corpus linguistics and language pedagogy: The state of the art – and beyond Joybrato Mukherjee Justus Liebig University, Giessen Abstract The present paper provides a selected overview of the state of the art in corpusinformed language pedagogy. Starting off from a general assessment of the impact that the corpus revolution has already had on English language teaching (ELT), the focus of the main part of this paper is on some typical examples of corpus use in three language-pedagogically relevant areas: (1) using corpora for ELT (e.g. producing learner dictionaries); (2) using corpora in the ELT classroom (e.g. in data-driven learning); (3) using learner corpora. With regard to learner corpus research, for example, the paper also sketches out some prospects for future research, e.g. the compilation of local learner corpora. 1 Introduction: the corpus revolution and English language teaching There is general agreement among empirically-oriented linguists that the advent of large, computerised corpora has revolutionised the linguistic description and analysis of the English language. In modern corpus linguistics, not just any group of texts qualifies as a corpus, but it must be "a collection of texts assumed to be representative of a given language, dialect, or other subset of a language" (Francis 1982: 7). Representativeness is a key issue in corpus design because it captures the attempt to compile a database that provides a statistically viable sample of language...

Words: 7079 - Pages: 29

Free Essay

Putting It All Together a Look at Pfizer Pharmaceutical Company

...organization because they bring age, experience and knowledge to Pfizer’s staff. They can also be beneficial for training, coaching and giving advice to the younger employees at Pfizer. Also serving along with the Board of Directors is the Chairman of the Board and Chief Executive Officer (CEO) Mr. Ian Read, four Presidents of the company, and about eight Executive Vice Presidents. The Presidents specialize and are in charge of different fields within a wide spectrum of the company. “Fields such as Emerging Markets and Established Products, Worldwide Research and Development, Specialty Care and Oncology and Primary Care Business Unit” (Pfizer, 2013). This knowledgeable group of Presidents and Vice Presidents make up the Executive Leadership Team (ELT) they makes the decisions concerning Pfizer’s future. Together this group has on average about 25 years of knowledge and experience in the pharmaceutical industry. Good managerial leadership is essential to the development, growth and future success of a company as a whole. Pfizer engages in the vertical coordination model of management within the company starting at the top with the stakeholders. The stakeholders have a personal stake in the organization, and have multiple concerns about the company’s future and well-being. Stakeholders are interest groups who can either gain when an organization does well, or take a hit when an organization does poorly. These stakeholders are concerned about how a company is doing,......

Words: 5349 - Pages: 22

Premium Essay



Words: 1911 - Pages: 8

Premium Essay

Inside the European Parliament

...(2014) 19 Figure 11 Figure 11. EU political coverage Source: (2014) 19 Figure 12 Calendar format Source: Visits and seminars unit (2013) 20 Figure 13 Hemicycle organisation Source: Visits and seminars unit (2013) 21 Figure 14 Staffing Source: (2012) 25 Figure 15 Salaries and benefits Source: (2012) 26 Figure 16 EU Budgetary Procedure Source: (2012) 28 Figure 17 Budget segmentation Source: European Parliament (2014). 29 Figure 18 2014 EU Budget Source: European Commission/budget (2014) 30 Figure 19 2015 EU budget Source: European Commission/budget (2014) 30 Figure 20 Budgetary Process Source: (2012) 31 Figure 21 Kolb's ELT cycle Source: 38 Acknowledgements I would like to thank my Mum and Dad for their moral and financial support during this year, mostly of my living and traveling costs being covered by them. They have always proved to be there for me! I would also like to express my deepest gratitude to the University of Surrey, which was a reliable support, starting with the financial assistances for unpaid placements or the Robert Earl Scholarship and the allocation of my placement tutor, Owen-Grainger Jones, who put his mark on my personal and professional development. In addition, I would like to thank my dear friends for their unconditional support and consideration during the difficult and stressful times......

Words: 12462 - Pages: 50

Free Essay

Phd Dissertation Proposal mind and it is recognised that further systematic data collection of various sorts is required. We would like to recognise at this point the generous support that has been afforded to the two presenters by professors Wu Min and Li Mengtao at USTC, who have been largely responsible for the development of CEOTS; but also to other colleagues at SFLEP and the National College 490 English Testing Committee who have offered and provided support to the development and implementation of the study. Aims and Objectives of the Study The research project that we are developing with our partners aims to evaluate the SFLEP College English Oral Test System with a specific concern over its potential for use as part of the CET programme in Chinese universities. It is recognised, however, that our findings may also have more generic implications for the use of computer-assisted English speaking tests, particularly with regard to the promotion of spoken English in Chinese universities. In order to gain acceptance for the test’s large-scale public use we must establish its reliability and consider issues of efficiency and test manageability. If the test is to be acceptable as a replacement for traditional face-to-face oral English testing, however, the central concern is its comparative validity, and it is with issues of validity that this paper will primarily deal. Achievement of the additional aspiration to promote a positive backwash effect on English language teaching and learning......

Words: 6133 - Pages: 25

Premium Essay

British Council

...Interviewing candidates. For example: Time) Table 2 (The record sheet used when doing the presentations 33 and tests) ACKNOWLEDGMENT I sincerely acknowledge with thanks the time and expertise shared with me by everyone who contributed towards completing this project report. Special thanks to the HR manager, staff members at the British Council, Colombo who supported me to gather data on this particular area and for the valuable information provided by them in their respective fields. I am grateful for their cooperation during the period of my assignment. of Human Resource Management. I take this opportunity to express my profound gratitude to my lecturers at IPM who freely imparted knowledge on Human Resources management and shared their expertise and experiences and encouraged in further pursuing this subject. Last but never the least I thank my family and friends who helped me tremendously by extending rock-like support in preparing this project from its inception to the very end. 1. Background of the Organization History of the organization In the 1920s and early 1930s, the Foreign Office realized the need for an organization responsible for the promotion of British culture, education, science and technology in other countries, along the lines of existing French, German and Italian cultural organizations. The British Council has expanded to run over 200 offices in more than 100 countries around the world. This led to......

Words: 6191 - Pages: 25

Premium Essay

Teacher Education

...the NAAC. Vision and Mission The activities and future plans of the NAAC are guided by its vision and mission that focus on making quality assurance an integral part of the functioning of higher education institutions. The vision of the NAAC is: To make quality the defining element of higher education in India through a combination of self and external quality evaluation, promotion and sustenance initiatives. The mission statements of the NAAC aim at translating the NAAC's vision into reality, defining the following key tasks of the organisation: 1) To arrange for periodic assessment and accreditation of institutions of higher education or units thereof, or specific academic programme or projects. 2) To stimulate the academic environment for promotion of quality of teaching-learning and research in higher education institutions. 3) To encourage self-evaluation, accountability, autonomy and innovations in higher education. 4) To undertake quality-related research studies,consultancy and training programme. 5) To collaborate with other stakeholders of higher education for quality evaluation, promotion and sustenance. Guided by its vision and striving to achieve its mission, the NAAC primarily assesses the quality of institutions of higher education that volunteer for the process, through an internationally accepted methodology. The Methodology For the assessment of a unit, the NAAC follows a three-stage process which is a combination of self-study and peer review.......

Words: 7717 - Pages: 31

Free Essay

Professional Performance

...conflict management can lead to better understanding, communication and greater productivity for both the individual and team (Foundation Coalition, n.d.). E. Skills Training My vision is to be a Sales and Marketing Manager, currently I lack of some technical skills such as food handling skills and western banquet service skills. I have few years experience as a part time Chinese banquet service attendant and supervisor, but I rarely work in the western restaurant or international cuisine restaurant. I need to prepare myself to be a professional service attendant before move towards my vision. F. Time Management Next, time management is also one of the importance key to success. I am weak in manage my timetable, I always rushing my project papers when it’s near to the due date although the topic was given 3 months earlier. I always feel there is still much of time in the beginning. People who have good time management skills can have better productivity, less stressed, and feel better about themselves (Dodd & Sundheim, 2005). G. Presentation Skills Last but not least, I will work hard to improve my presentation skill. According to Krannich (2004), the fear of delivering a speech or presentation is raking the top fear activity among most of the people, including students as well as adults from different background. I am having the same problem due to my poor language and grammar. I need to improve my language skill to overcome the fear of public speaking.......

Words: 8590 - Pages: 35

Premium Essay

The Relationship Between the English Language Exposures and Common Grammatical Errors in Writing Skills remain unchanged during the coming decades of can inform policy developments both in the British Council and other organisations The last section summarises implications for the English language and outlines ways unprecedented social and economic global change. The book explores the possible concerned with the promotion of English language teaching and learning. in which we might reach a better understanding of the status which English long-term impact on English of developments in communications The book is divided into five main will hold in the 21st century world. This concluding section also argues for a technology, growing economic globalisation and major demographic shifts. The Future of English? examines the complex mix of material and cultural trends which will shape the global destiny sections, each followed by a summary of main points and references. The first section explains how English came to reach its present position in the world. Section two examines techniques of already having on language and communication in everyday life. reassessment of the role played by British providers of ELT goods and services in promoting a global ‘brand image’ for Britain. Overview English is widely regarded as having become the global language – but will it retain its pre-eminence in the 21st century? The world in which it is used is in the early stages of major social, economic and demographic transition. Although......

Words: 62119 - Pages: 249

Premium Essay

Using Task Teaching of Grammar

...Task-based Teaching of Grammar By: V. yousefi, Ave Sina Shahed High School, Hamedan I. Introduction The idea of getting learners to acquire English through tasks was developed in India by N.S.Prabhu in the 1980s. Prabhu made a strong Communicative Approach Project in Banglore, south India . He put forward many kinds of tasks, and designed the learning contents into all kinds of communicative tasks. He thinks learners may learn more effectively when their minds are focused on tasks, rather than on the language they are using. Prabhu’s Banglore Project can be regarded as a first try that tasks can be designed into a unit in classroom design (Li,2004). In recent years increasing numbers of teachers, in all subjects, have been looking for ways to change the traditional forms of instruction in which knowledge is transmitted, in a one-way process, from a dominant teacher to a class of silent, obedient, “passive” learners. They have sought ways to make the classroom more “student-centred” and have investigated the different ways in which students can play more active roles in discovering and processing knowledge. The result of the research is the outcome of task-based learning. Although task-based learning is regarded as one particular approach to implementing the broader “communicative approach” and, as with the communicative approach in general, one of the features of task-based learning that often worries teachers is that it seems to have no place for the teaching of grammar.......

Words: 4058 - Pages: 17

Premium Essay

Ethic of Cocacola

...Enterprises, Inc. (CCE) Q. what will you focus on in 2013 and beyond? A. John Brock: Our category faces challenging times within a tough economic Hubert Patricot Executive Vice President and President, European Group Coca-Cola Enterprises, Inc. (CCE) CEO StAtEmENt AND HIgHlIgHtS CORPORAtE RESPONSIBIlIty AND SuStAINABIlIty REPORt 2012/2013 Our strategic priorities kEy 2012 ACHIEvEmENtS Deliver for today On our commitments and targets • Ranked first in the food and beverage industry in Newsweek’s 2012 Green Rankings, for the fourth consecutive year. • RobecoSAM Bronze Class and Sector Mover: Achieved score within the top 15 percent of the industry in the Dow Jones Sustainability Index. • Ranked on the Carbon Disclosure Project Leadership Index for the first time. Our sustainability vision lead the industry In Energy and Climate Change and Sustainable Packaging and Recycling we will deliver for today, growing a low-carbon, zero-waste business, and inspire and lead change for a more sustainable tomorrow. Innovate for the future Opportunities for innovation, collaboration and partnership ENERgy AND ClImAtE CHANgE • Reduced our operational carbon footprint by 6 percent since 2011. • Worked with suppliers to ensure that, by January 2013, 100 percent of new coolers purchased will be HFC-free. 1 2 SuStAINABlE PACkAgINg AND RECyClINg • Achieved 25 percent recycled plastic in our plastic packaging across our markets by the......

Words: 21309 - Pages: 86

Premium Essay

Hrm Notes

...blind person to drive bus!! Harassment: unwelcome behaviour that demeans, humiliates, embarrasses person that is unwelcome Ex: unwelcome sexual remarks, invitations requests Written/verbal abuse and threats Humiliating employee in front of others Physical/sexual assault - Intentional harassment increasing: bullying - Repeated incidents of negative behaviour undermining self-image ○ Employer responsibility to provide safe and healthy working environment Sexual Harassment: offensive/humiliating behaviour relating to person's sex that is intimidating, unwelcoming, put sexual conditions on person's jobs or opportunities Sexual Coercion: direct consequence to worker's employment status, gain in or loss of benefits - Ex: control of promotion, employment, only if granting sexual favours Sexual Annoyance: sexually related, intimidating, offensive, creates "poisoned work environment", does not direct link with job loss Harassment Policies - Reduce liability of employers, establish harassment policies to communicate and enforce 1) Anti-harassment policy statement, stating organization's commitment to respectful working environment Readings Page 4 1) 2) 3) 4) 5) 6) 7) 8) 9) Anti-harassment policy statement, stating organization's commitment to respectful working environment Information for victims (how to identify harassment) Employees' rights and responsibilities (respect others) Employees' and managers' responsibilities Anti-harassment policy......

Words: 21571 - Pages: 87

Premium Essay

Philip Kotler Book is a societal process by which individuals and groups obtain what they need and want through creating, offering, and exchanging products and services of value freely with others. As a managerial definition, marketing has often been described as “the art of selling products.” But Peter Drucker, a leading management theorist, says that “the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself. Ideally, marketing should result in a customer who is ready to buy.”7 The American Marketing Association offers this managerial definition: Marketing (management) is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals.8 Coping with exchange processes—part of this definition—calls for a considerable amount of work and skill. We see marketing management as the art and science of applying core marketing concepts to choose target markets and get, keep, and grow customers through creating, delivering, and communicating superior customer value. Core Marketing Concepts Marketing can be further understood by defining the core concepts applied by marketing managers. Target Markets and Segmentation A marketer can rarely satisfy everyone in a market. Not everyone likes the same soft drink, automobile, college, and movie. Therefore,......

Words: 231198 - Pages: 925