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Email Market Leader

In: English and Literature

Submitted By sonltb0102
Words 422
Pages 2
From: Marketing Department
To: Bill Gates
CC: Steve Job, Maria Cute, Obama Green, Bila Den
Subject: Marketing a global brand.
Sent:
Dear Mr. Bill
Following your email on 12th, November, 2011 about developing a global brand, I write this one to inform you of the key ideas which came out of the brainstorming session we held last Monday. Here they are. * We discussed a lot and found out that there is no need to give it a new name as Zumo is still our brand. Since it is a base, we had better develop it and make it more popular rather than create a new one. * In order to approach the customer, we introduce new Zumo varieties for different market segment such as diet Zumo, febrifugal Zumo, Zumo for diabetics. * Because the initial research suggests that Zumo is preserved as a Spanish drink, and it close identification with Spain may not be suitable when developing a global brand, Zumo can should be redesigned. Though the shape of the can is preserved, the color is changed. Instead of yellow and orange, we use just orange for the whole. * The slogan is replaced by the new one “ Providing you with full energy” * In term of promoting, we advertise it in TV and radio at the prime hours and most-viewed channels like HBO or CNN. Similar to TV and radio advertising, we post ads in famous magazines like Vongue, magazines for men like Playboy, magazine for women like Women’s World. * Keeping the price at medium range. * When launching in the new market, we use the skimming strategy that is initially offering at low price with samples and higher the price step by step. Besides, we also offer samples for customers. * As the humans today is working harder and harder. The demand for energy is very huge. In addition, South America, Mexico, Japan and the Southern states of US are places which residents have high living standard. That why they are...

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