Free Essay

Email Memo

In: Business and Management

Submitted By Homersimpson
Words 451
Pages 2
Subject: Johnny Cupcakes x JCAddict Collaboration Proposal

CC:

Dear Johnny Cupcakes Brand,

Late Friday afternoon, JCAddict member Tom De Vriendt illustrated a design that we believe would be beneficial to both the Johnny Cupcakes brand and the JCAddict community. We spoke with Mr. De Vriendt and have his permission to speak with you regarding his t-shirt design attached in this email.

We believe producing this design will: 1. Strengthen the community’s sense of identification with the brand 2. Eliminate risk for both groups if set up as a pre-order 3. Make a great piece of advertising, blog story, and a nice addition to talk about in future presentations

One aspect of the Johnny Cupcakes brand that differentiates itself from other clothing companies is the visibility, caring and community driven tone set by all Johnny Cupcakes employees. By producing a shirt that pays homage and references the community would only further strengthen our bond with the brand.

The 9 JCAddict team members and Tom De Vriendt collaborated on the best way to make this dream a reality. We felt having the shirt set up as a pre-order with a minimum sales quota would be the most beneficial in terms of eliminating risk for the Johnny Cupcakes brand. Mr. De Vriendt’s “fan art” post received 89 likes and produced 46 comments of positive support for the design in less than 13 hours. While we understand this Facebook sample size is small, we believe the design is dynamic enough to attract less “hardcore” fans/collectors of the brand as well as the hardcore fans/collectors. By setting the design up as pre-order, the worry of left over stock is completely eliminated.

In a little over a year, our team created an Instagram account and a Facebook group with 1,536 and 1,095 followers/members respectively. We are continually growing around 30-40 new members per month. Although each member comes from different walks of life, race, religion, gender, country etc., we all share a common passion for your brand. Countless friendships, pen pals, relationships and lifelong partnerships have formed from the brand. Through your brands credo, we are all doing more of what makes us happy…we are JCAddicts, but more importantly we are a community. By producing this shirt, in future lectures you will be able to show the strong "diehard" fans/community you have created from your brand.

Thank you very much for all of your time. If you have any questions please feel free to contact me or any other JCAddict team member. We all patiently look forward to hear from you! Attached are photos of the design on multiple colored shirts.

-The JCAddict Admin Team

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