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Emarketing Will Replace Normal Marketing

In: Business and Management

Submitted By leebo
Words 830
Pages 4
Online marketing is the future of marketing

Online marketing, also known as web marketing, internet marketing, or e-marketing, is referred to as the marketing (generally promotion) of products or services over the Internet (Source: Wikipedia). Online marketing is considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media which together creating many advantages for the companies like cost savings and easy to access and monitor the results. Online marketing ties together the creative and technical aspects of the Internet, including Data-driven marketing and social media marketing like Facebook, Twitter and so on. Online marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email marketing, mobile advertising. By analyzing advantages as well as thoroughly research about trends and technological advancements of online marketing mentioned above I strongly believe that online marketing will be the future of marketing in the next few years.

First of all, advantages of online marketing are that it is much cheaper than traditional one, so the budget planning for a marketing campaign is relatively smaller. Cost of traditional TV commercial will rank from 3,000,000VND to 20,000,000VND/ 10sec on VTV3, and the accumulate amount will be billions monthly. Whenever a marketing campaign was proposed to the Board Of Director, money is always a priority concern. It just so happens that Online marketing is so much cheaper, primarily because it is targeted specifically to the online users at the time they are interested. Secondly, if a person has a demand to buy products or services, he will start to search for products or services via Google, so at this time we need to do marketing in term of SEO (Search Engine Optimization) alongside with E-marketing campaign and through social networks like Facebook, zingme at a minimal cost or even for free.

According to Mr. Alain Heureux is the President/CEO of the Interactive Advertising Bureau
(IAB), Europe marketers will be able to reach customers anytime and anywhere, but they will succeed only with permission-based, relevant messages and Online marketing will be driven by peer-to-peer interaction in other words, friends of friends by 2016. As a result, retail business will completely change in the next five years as they will be able to factor in geographic locations and send relevant messages within peer-to-peer groups. These friends live in a certain area, so retailers will be able to determine these friends’ consumer interests and offer combination discounts. But all this online marketing power requires the marketer to compose very sharp messages: it will require knowing what is driving your consumer and whether it is real passion or merely passive interest and the positioning must be precise as online marketing is not doing this well so far. In order to achieve online marketing goals, extensive research is needed to bring it all together and marketers need to build more in-depth data about consumers and connect the data to the message and the medium using technology driven methods like RFID (radio frequency identification).

In addition to, Social media will be central to online marketing, particularly Facebook and Twitter. The user wants to share or wants to offer an opinion, a like or a dislike. So Facebook is a tremendous opportunity for brands awareness. Facebook may become the infrastructure behind how content is produced or evaluated. You need to have Facebook inside your website and many companies’ website now have Facebook integrated as a must for online marketing purposes. By actively using social media websites such as: Twitter, Facebook, Youtube, LinkedIn etc you can raise awareness of your company to a worldwide community with a click of mouse.

In conclusion, what mentioned above is about Online Marketing which was considered as the future of marketing. There are persuasive advantages of online marketing that made it a replacement for traditional marketing such as narrowing the advertising cost for firms and easy to access and monitor using technology advancements. Moreover, it could help the companies to approach customers conveniently by a world-wide website and social network communities like Facebook, Twitter, LinkedIn etc.

References - Philip Kotler, Linden Brown, Stewart Adam, Gary Armstrong (2001), “Marketing” Pearson Education Australia Pty Ltd, 5th Edition, pp 6. - http://en.wikipedia.org/wiki/Internet_marketing - 4 Soh, C., Mah, Q.Y., Gan, F.J., Chew, D. and Reid, E (1997), “The Use of The Internet for Business: Experience of Early Adapters in Singapore”, Internet Research: Electronic Networking Applications and Policy, Vol. 7 No. 3, pp. 217-28. - John Shenton B. Eng (2000), “Marketing on the Internet: How the Internet can extend the reach of business marketers”, Global Millennia Marketing INC. 2000

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TRAN CONG LY

CLASS 18
Words count: 696

Instructor: Dr. Nguyen Thi Cam Le

HCMC 03/10/2012

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