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Emerging Markets Survey

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Emerging Markets Perspectives - CEO Insights

Emerging Markets Perspectives - CEO Insights

1

Convergence & Differentiation What is success in a connected world?*

Methodology
This report was developed to provide a unique perspective from which to view the successes of companies based in emerging markets. While there are many reports providing valuable insights on how multinationals can expand into emerging markets, very few take a systematic approach towards looking at how emerging-market companies have not only fended off developed-world multinationals, but also found their own ways to expand into foreign markets. In addition to drawing on the insights of PricewaterhouseCoopers partners and associates from every market, we relied on two additional sources: 1. The 11th Annual PwC Global CEO Survey: The authoritative analysis of CEO views on business opportunities and risks of operating in an increasingly connected world. PricewaterhouseCoopers has published the survey for more than a decade, reaching out to more than 1,100 chief executive officers worldwide. The 11th Annual Global CEO Survey was launched in January 2008 at the World Economic Forum’s annual meeting in Davos. The survey data were re-analysed for this report at the country level as well as by contrasting insights from developed versus emerging markets. For the purposes of this report, we define “developed nations” to include 19 economies, including the United States and Canada, 15 in Western Europe, Japan and Australia. This is a narrower sample of industrialised economies than other current analyses, primarily because we wanted to capture the convergence between what was more traditionally considered the developed world with the rest of the world. As a result, our sample for “emerging markets” includes CEOs from 31 of the largest and most influential economies outside of the developed world,...

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