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Emotional Advertising

In: Business and Management

Submitted By thedoggdakdes
Words 318
Pages 2
Title: Emotional Advertising
Author: John Pope
Contact Email: jpope20@frontier.com
Emotional Advertising Emotional advertising has become more popular than what it used to be. What this advertising does is use emotions like passion, ambition, love, and all other emotions. Emotional advertising arouses these emotions to get our attention, to touch us more deeply and to persuade us more effectively. (Advertising) This way of advertising catches people eyes and ears. The way emotional advertising works is it discovers how a product really fits in a person’s life and what emotional need is satisfied with the product. When you find what emotional need your product can satisfy then you can connect your product to the consumer. You want to make an advertisement that will stir or arouse the emotion that your product will satisfy. The first part of emotional advertising is looking at what emotion is satisfied with your product. Maybe your product is a product to help your looks. If this is so you would be using the emotion of happiness and pride. These emotions would be because you want to look good and that would bring your self esteem up. So an example you could maybe use would be a male or female looking very sad, then they use your product and become happy and gain more pride in themselves. You could also show that they gained more friends this way. You can see how the emotional advertising has such a great effect on people. With emotional advertising you want to arouse emotions in the consumer. You get these emotions aroused you get the attention. The attention drives consumers to buy your product. You will want to make sure your product does help the emotions you say it will. Doing this you will be able to keep the consumers you get.
References
Advertising, E. (n.d.). Our Philosophy. Retrieved April 6, 2012, from...

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