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Emotional Marketing

In: Business and Management

Submitted By Eva01041
Words 250
Pages 1
6 Important Emotional Marketing Cues You Should Use

Only in the 20th century did consumer psychology finally become a published science, but for hundreds and even thousands of years, business people have used the psychology of consumer emotions to promote their products. From TV ads to your supermarket's product placement, you can see these emotional marketing cues tapping into pocketbooks every day.

Turn Wants into Needs

Consumers would like to buy what they want, but make purchases according to their needs. You may want a 1968 Stingray Corvette, but you need an economical 4-door car, which means you will most likely purchase the boring sedan.

Whatever you sell, it must appeal to the needs of your intended consumer. Why would you need a classic hotrod car? The purchase could be justified because it is an investment automobile. It helps build your social status. Your dating life will skyrocket. Any of these reasons can turn a "want" into a "need" for a potential Corvette buyer.

Use of Fear in Marketing

If you have watched television lately, you will no doubt see all the ads for products that kill germs and bacteria. Who wants to contract salmonella? Why would you allow your children to spread germs? These commercials are prime examples of using fear to prod consumers to buy products that help kill germs and keep them protected from disease. You can find similar ways to explain to your customers of the potential hazards they could face without your...

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