...KEER2010, PARIS | MARCH 2-4 2010 INTERNATIONAL CONFERENCE ON KANSEI ENGINEERING AND EMOTION RESEARCH 2010 RESEARCH INTO THE EMOTION DIMENSIONS REVEALED BY THE COLORS OF BEVERAGE PACKAGING abstract According to related studies, the lighting color in a retail store will affect one’s observation and color appearance of the products, as well as consumers’ cognition and emotion, and further bring about their willingness to purchase. Therefore, this study aims to explore the factors in distinct light colors of fluorescent lamps in stores that affect color presentation of the printing on beverage packaging, and conduct a first-stage survey of market. According to the survey result, two pilot tests are later conducted in stage two on the two design properties, “color temperature of LED white light” and “color scheme of packaging”, and how they affect test participants’ emotional cognition. After observing and analyzing the existing design samples, we had three findings: (a) For the trend of colors presented on beverage packaging in “color temperature of fluorescent white light”, “high color temperature” (61.65%) is in the majority; in “color scheme of packaging”, “analogous hue” (61.12%) is in the majority. (b) For the pilot tests of emotions for the colors presented on beverage packaging in “color temperature of LED white light”, “medium color temperature” can better create positive valence (medium color temperature > low color temperature...
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...Title: Environmental Epidemiology (Chapter 2 – Policy Brief) Policy Message: How to Value Environmental Benefits? Putting a monetary value on environmental assets is particularly challenging, not because the benefits frequently do not have a market value and are not tangible – how can you measure the value of a beautiful view, or a less noisy street? Two broad approaches can be applied to determine the value which people place on environmental assets: revealed preferences and stated preferences. Valuing Hedonic Pricing: * Specific value associated with an intangible asset embedded in prices * Bundling the values attached to different characteristics * For instance, a house next to a busy street which is exposed to high noise levels would lose part of its value compared to similar houses further from the highway. * This price difference can be used to determine the “cost of noise” * Alternatively, travel cost methods can be used to determine how much time and money people are willing to spend to gain access to an intangible “good” such as a protected wildlife area. * If people buy bottled water to avoid exposure to water pollutants, or double-glazing to reduce traffic noise, they reveal the value they place on avoiding accidents and noise. * Cost of illness methods can be used to measure impacts on human health of air or water pollution. * The value of increased medical costs in treating associated illnesses, as well as lost wages and profits...
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...Name: Chantal Ghanimeh Course: Organizational Behavior Instructor name: Mr. Ali Hamdoun Project: Emotional intelligence I. What is emotional intelligence: Emotional intelligence also known as (EQ) is completely internal – it is a person’s ability to understand his own emotions and recognize the emotions of others. Therefore, EQ can be thought of as preceding Behavioral Intelligence. It might be helpful to practice EQ, but it is difficult to observe. II. Leadership Effectiveness and Emotional Intelligence: People have theorized that EI contributes to people’s capacity to work effectively in teams, manage stress, and/or lead others (Ashkanasy & Trevor-Roberts, 2000; Mayer, Salovey, & Caruso, 2004; George, 2000; Goleman, 1998; Goleman, Boyatzis, & Mckee, 2002; Prati, Douglas, Ferris, Ammeter, & Buckley, 2003). For example, leaders who are poor at perceiving their emotions may unknowingly miss important emotional signals from their co-workers. Similarly, leaders who are poor at managing emotions may allow their emotions to interfere with effective action. For instance, when they feel anxious, they may avoid giving an important speech, or when they feel angry, they may inappropriately lash out at a co-worker. The transformational/transactional leadership model of Bass and Avolio (1990) has provided the general framework for most of the research on emotional intelligence and leadership effectiveness (see for example, Barling, Slater & Kelloway...
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...document for the purpose of redistribution is prohibited. Marketers realize that emotions are important. But they’re not quite sure why—or what to do about it. by William J. McEwen Author of Married to the Brand (Gallup Press, 2005) and coauthor of the Harvard Business Review article “Inside the Mind of the Chinese Consumer” Source: Gallup Management Journal (http://gmi.gallup.com) It should come as no surprise that humans are emotional creatures. Even a casual glimpse into the nation’s driveways, liquor cabinets, and cosmetics shelves reveals that consumers make buying decisions based in part on their feelings and emotions about particular brands. And marketers have long recognized the fact that emotions play a key role when consumers are talking about—or purchasing—products in categories as disparate as those represented by brands like Mercedes, Kodak, and Louis Vuitton. Although none of this seems all that newsworthy, marketers appear to be rediscovering the power of human emotions, as evidenced by a raft of books and articles now in bookstores and on marketers’ desks. Perhaps you’ve already read Passion Branding, Emotional Branding, The Culting of Brands, or Lovemarks. Or you may have noticed that the Journal of Advertising Research recently devoted an entire issue to studies of “Emotion in Advertising.” Suddenly, it seems that the new marketing millennium is all about emotions. And whatever has sparked this resurgence of interest, it’s apparently contagious...
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...King’s College of Marbel Inc. Brgy. Morales, City of Koronadal Project In SocSci 121 (Summary of Emotion) Submitted to: Esther M. Sahagun Instructor Submitted by: Jared S. Bigbig Student EMOTION What is life without emotion? Emotion gives life to a person. It is really hard determine the feeling of every individual without emotion. And having an emotion is an important part of being human. It can make one do and undo anything. It is difficult to know what the exact meaning of emotion is, because it cannot be seen but some psychologists define emotion in different ways, leaving some degree of agreement. The term emotion comes from Latin word emovere which means to stir up, to agitate, to upset, or to move. And according to (Arenas 2004) emotion is an acutely disturbed effective process or state which is revealed by remarked bodily changes in smooth muscles, glands and gross behavior. And some says it is a state of behavioral arousal varying from deep sleep to high tension. It is a physiological state (bodily state) which can be measured by physical means. It is an awareness of something we feel and an expression exhibited by the behavior seen by others. It is motivating forces that directs our behavior, or try to avoid or withdraw from it. And there are 3 basic emotions and that is fear, anger and love. PHYSIOLOGICAL CHANGES IN EMOTION * CHANGES IN NEURAL RESPONSES Although the nervous system is affected by emotional responses, it is the automatic nervous...
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...sadness in listeners by investigating whether listening to sad music can induce sadness-related effects on memory and judgment. Related aims were to explore how the different mechanisms of music-induced emotions are involved in sadness induced by familiar, self-selected music and unfamiliar, experimenter-selected music, and whether the susceptibility to music-induced sadness is associated with trait empathy. One hundred twenty participants were randomly assigned into four conditions with different tasks: listening to unfamiliar sad or neutral music, or to self-selected sad music, or recalling a sad autobiographical event and writing about it. The induced affective states were measured indirectly using a word recall task and a judgment task where participants rated the emotions expressed by pictures depicting facial expressions. The results indicate that listening to sad music can indeed induce changes in emotion-related memory and judgment. However, this effect depends, to some extent, on the music’s relevance to the listener, as well as on the personality attributes of the listener. Trait empathy contributed to the susceptibility to sadness induced by unfamiliar music, while autobiographical memories contributed to sadness induced by self-selected music. Keywords: music-induced emotion, sadness, empathy This document is copyrighted by the American Psychological Association or one of its allied publishers. This article is intended solely for...
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...involved and emotionally overbearing towards the daughter, Murdeena. In contrast, Margaret Atwood demonstrates the style of parenting in which the parent is without warmth and is inconsiderate towards the daughter, who is the narrator. Even though the stories contrast, they both serve to express a common truth, which is that parenting and parents have a great deal of influence on their children, resulting in emotional adversities. In the beginning of the short story “The Art of Cooking and Serving”, it is revealed that the narrator is affected by her mother’s parenting, causing her age to be distorted. The daughter appears to be far more advanced in her years than in actuality. She is envisioned through clear imagery, “knitting … doggedly” (Atwood, 434), which forms a suggestion of an elderly presence. The narrator, in reality is only eleven years old. Yet, it is due to the fact that she has to care for herself - because her mother lacks the energy and emotion to care for her, “my mother was dozing” (Atwood, 437) - that she is now more mature. That lack of sentiment, however, has also made her emotionally detached and resentful. The mother’s absence of parenting and love is contributing to the creation of an emotionally handicapped child. In contrast, the daughter Murdeena, in the short story “Jesus Christ...
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...the movie, The Matrix, several characters make up this thought provoking movie. The focus takes place between a ship inhabited by humans who are fighting against a computer program. This program simulates what appears to be very realistic lives of people that live on earth. However, early in the movie, it is revealed, “the machines’ and computer programs called “agents” are a real threat to the remainder of humanity. The primary set of characters takes us through the past, present and future of humankind’s war against technology. Technology that is being used to oppress rather than empower. The following characters this paper will focus on are: Trinity, Neo, Agent Smith, Cypher and Morpheus. Trinity is a hacker who escaped from “The Matrix.” Agent Smith is the most unique of the other agents. Smith is doggedly determined to maintain and uphold the program, as he believe it keeps the necessary balance to control humans. Morpheus is a passionate inspirational leader and a teacher who strives to influence others not to succumb to the regime of the program. Neo, is a naïve, computer programmer who continues to be the outcast. His awkward demeanor actually lends to what is revealed later as a higher level of thinking; beyond the modus operandi. Deeper...
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...strong sense of emotion and drama that is being portrayed. There is a lot of depth and warmth in the colors that are used and wide swift brush strokes to create the images. The first image that caught my eye was of waves crashing on the left side of the painting. The white tips of the waves are very noticeable against the softer shades of the ocean. Behind the waves is a ship which is the next part of the painting that drew my attention. The ship seems to be caught in the rough waves of the sea and barely able to keep afloat. There is a glimmer of light from the sun peeking through and then what appears to be objects floating in the water. Without knowing the title of the painting I probably would not have known what these objects were but because the piece is title Slave Ship that leads me to believe that the images in the ocean are supposed to be humans, or slaves, that either fell out of the boat during the rough waves or tried to escape and swim away from the ship. The most interesting part of the painting is how the artist is able to seamlessly mold all of the images and emotions into one. It almost looks as though the piece was made in one continuous motion. The strokes and the colors used create a very powerful image and create a dramatic reaction for the viewer. This particular work of art by J.M.W. Turner was created during the romantic time period which originated in Europe towards the end of the 18th century. This time period was marked by intense emotion and aesthetic...
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...understand, control, and evaluate emotions. Understanding and ability to manage the emotions is important, because emotion is characterizing person’s emotional intelligence. To better understand my emotional intelligence, I took two self-assessment quizzes on-line. The results of the assessments allowed me to recognize and analyze my managerial competencies, and learn about my emotional strengths and weaknesses. The results revealed that my EQ was high on first quiz and above the average on the second one. I learned that I am strong in Self-Management; I am skilled at interpreting, understanding, and acting upon my emotions. I can keep disruptive emotions and impulses under control. I can manage my responsibilities, maintain high standards of honesty, adapt to the changes, and act quick upon the opportunities. I also scored high in Social-Awareness because I am sensitive to the emotional climate around me, my friends, my family, and my peers. I can express understanding to problems of the others and I have ability deal with social or emotional conflicts. All the characteristics of my emotional intelligence I have just described are true and quite accurate. Some of strengths were given to me by the nature, some I learned through life, and some I developed through the training. I am private pilot and I fly Cessna 172 for fun and pleasure. Most of my flights I do are solo, where I am the only person in the cockpit. I am exposed to all kinds of emotions, feelings. and the mixes of...
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...The movie Film study essay Grade 12 The films reasonable man and tsotsi both deal with how one faces and deals with his past, therefore the theme “emotional journey” is revealed clearly in characters. In comparing and contrasting the characters of Sean and David (Tsotsi). Write an essay of about 700-800 words to discuss which movie best portrays that. Refer to the uniquely filmic issues such as composition, lighting, sound camera shots and angles to smoothly weave them into your reasoning. 2014 Mulondo Nethengwe English assignment 7/21/2014 How strange, a movie where a bad man becomes better, instead of the other way around “Tsotsi” a film of deep emotional power, considers a young killer whose cold eyes show no emotion, who kills unthinkingly, and who is transformed by the helplessness of a baby. He didn't mean to kidnap the baby, but now that he has it, it looks at him with trust and need, and he is powerless before eyes more demanding than his own. On the other hand, the movie Reasonable man tells a story of a city lawyer who comes across the case of the herd boy from remote, rural Zululand, who killed a one year old baby in the mistaken belief that he was killing an evil spirit known as the tokoloshe. Secrets of Sean from the past were revealed as he tried to help the herd boy, siphon. In such parameters of the two movies the one that best portrays “emotional journey” is that that brought the images to life. The movie that best portrays the theme at hand, which is...
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...Emotions No matter how hard you try, you cannot control your emotions, only attempt to hide them. Emotions influence every aspect of our lives, what we do, what we say, and et cetera. All of our emotions, from anger to insecurity, are influenced by several factors, just as our lives are influenced by our emotions (Gelinas, Emotions 35). First of all, it causes problems when one does not trust himself, and it shows up in many ways. Some people brag to call attention to themselves, causing others to believe that the egoistic person has a lot of self-respect. Very often though, egotism can be an attempt to cover up insecurity in a person who does not feel they will be good enough without it (Gelinas, Emotions 36). Bragging about one’s achievements, material possessions, or achievements reveals a sense of inferiority. Even though one may brag their whole lives, they never reach a sense of well being. This is caused by fixation, which is when a person does not grow emotionally after a certain point (Gelinas, Emotions 64). A person that brags a great deal may also be considered a snob. A snob may not act as a braggart for the same reasons egoistic people do, for what snobs do is act so that they end up isolating themselves. They do this to avoid the trouble of friends, responsibilities, and emotional relationships by giving a snobbish attitude to the people who put up with these things (Gelinas, Emotions 45). Another sign of insecurity is envy. One often envies another to hide a lack...
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...test revealed that contrary to what I previously thought of me being a team management person, I was more of a people oriented (leader). Although it was (middle of the road) kind meaning that I can be task focused at times. My concern for people’s feelings seems higher and avoiding hurting other people emotionally when pursuing a organisational goal seems to prevail in my management style. According to Zaleznik 1977 a good leader should be able to “take in emotional signals and make them meaningful in a relationship”. In other terms to be a successful leader, one’s has to be able to bring the best out of your followers by relating to them emotionally, understanding their different personalities in order to create mutual cooperation and trust. The only problem I discover with being too emotional in the pursuit of an organisational goal is that in some cases controlling emotions could be difficult and lead to bad decisions making because emotions are influenced by mood of the moment, experiences and context. Therefore, it will be a weakness on a leader’s part who cannot control his emotions and understand that although leader’s relationship with followers is an emotion laden process, neither leader and followers should avoid accountability (acceptance of responsibility for actions and outcomes) on emotional ground. This idea is echoed by Jason Selk in a book entitled “Executive Toughness” where he mentioned that a good leader is someone who has control over his emotions and can...
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...revealing the broken past of Perry Smith. Capote uses vivid descriptions of the past of the perpetrators to portray motives and the emotions acquired from every action....
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...ability to monitor one’s own and others’ emotions, to discriminate among them, and to use the information to guide one’s thinking and actions” (Salovey & Mayer 1990 cited in Zeidner, Mathews & Roberts, 2004). Moreover, emotional intelligence is now considered as a part of managers’ leadership skills of managing the emotional behaviors to those they interact and lead with, and it has become an essential element for managers to achieve their career success. Emotional intelligence brings managers the competency of self-awareness and regulations, instilling their followers collective goals and vision “that their followers accepted and believe in” (Ashkanasy &Daus, 2002, p81) and developing their social skills. Qualified managers often have a strong awareness of themselves, their weakness, strength and what they are capable of. With high emotional intelligence, they can continue being humble and seek for honest response from others. Ashkanasy and Daus (2002) suggest that emotional intelligent managers have the ability of regulating their own emotion and the emotions of their employees; hence in the decision making process, they can use the emotional information to “achieve creative and positive outcomes”. However, another study for exploring the role of emotions shows that feelings can influence the judgment that managers make. Managers’ positive mood could lead them to be extravagant optimistic while their negative emotions may foster more systematic and comprehensive...
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