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Employer Branding

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Submitted By chunkupani
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Synopsis

Topic:
A Study of Employer Branding As Strategic Intervention for Attracting Talents

Introduction: Employer Branding is one of the most significant developments in the present day context. Depending on the availability of talent, the finding of talent with the “best fit” has always been a challenge to the organization. Most of the potential employees would opt to get into organisations which have the characteristics of achievement, success, leadership, people development initiatives, offering decent, a happy go type work culture while capable of instilling a deep sense of pride and commitment.

It is observed that several organisations compete aggressively to attract and retain the best talent. Hence they are increasingly recognizing that directly or indirectly the employer has to brand themselves for attracting talents. The significant observation of the present day situation is that by simply placing an employment advertisement in local paper does not attract quality applicants; rather the quality candidate is more likely to choose their featured organization to work for. Hence corporates try to incorporate more forces of attraction for the best talent, and to do this the need to work on building a powerful employer brand that screams opportunity and prestige is highly called for. As mentioned in the web article in www.unlimited.co.nz “External talent wants to see evidence of a consistent approach to employer experience; they want to know what lies within your organizational DNA. At the same time, they don’t want to see it written in stone. They repeatedly tell us that they would like to influence the organization, its culture, and its behaviors. It’s further evidence of this need to align the “me” brand with that of the organization. Fresh talent wants to see an organization that is going on a journey. They also want the opportunity...

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