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End of Mass Communication

In: Other Topics

Submitted By Barbelina
Words 3552
Pages 15
Since the rise of Internet in early 1990s the world’s networked population has grown from the low millions to the low billions. Over the same period, social media has become a fact of life for civil society worldwide. Regular citizens, companies, activists, NGO’s, software providers and last but not least government and politics use social media as a new form of communication (Foreignaffairs, 2011).
One of the most famous politicians who started to use the power of social media in his political campaigns was Barack Obama. The key differenc of Obama’s campaign strategy in contrast to his competitors was that Obama used social media to communicate and organize individuals by using social media. By using technologies such as computers, cell phones, web sites and many more he reached the goal of every politicians to connect his followers, delivered them with interesting news as well as to build up a strong community. Nevertheless not only Obama tooke advantage of the undeniable power of Social Media and its technologies. Over the past years our society realized it’s power, and there might only be few companies left in the western world that are not represented on at least one Social Media Platform (Obama Buch). But maybe one of the most important topics when we’re talking about Social Media is the reachability of Mass and therefore the political Mass Movements that keep emerging from Social Media Platforms. We might only think about the Occupy Movement, Arab Spring or the most recent example Kony 2012.
Those Movements do have the ability to transform our society worldwide by it’s unwritten power. This power drives every individual out of his passive position into an active and integrated one. Thanks to Web 2.0 a turning point is reached where society in fact does have something to say anytime, anywhere and in any preferred way. Moreover, Social Media...

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