...Keeping Machines Watch is a small time keeping machine, historically worn on the wrist or attached on a chain carried in the pocket or around the neck for convenience. Timekeeping has a history dating back to ancient times. The first watch in the 15th century made was spring powered and was strictly mechanical, but with the technological advances this mechanism was replaced by quartz vibrations or electromagnetic pulses. Figure 1 shows the evolutionary era of the various time keeping machines/watches since 1300 BC from the sundial, water clock, to the mechanical wrist watches. Wrist watches became popular in 1920s, after soldiers came back from the World War I wearing military-issue ‘trench watches’, which were later discontinued as their told only the time. However, in mid 1970s, a novel calculator wrist watch came in the market and was widely used. In subsequent decades, pager watches and phone watches, appeared in the market but did not last for long. Then in 2004, Microsoft produced the SPOT watch, a 300 USD device that conveyed instant messages, stock up dates, weather forecasts and broadcasted FM radio signals. After a few years, this watch died due to marketing strategies. So today, the only surviving wrist watch from this cheerless era is in fact the original calculator watch, which currently retails for about 25 USD. In general, wrist watches have been categorized with respect to the market price as follows: Low end price: < 50 USD Middle end price: 50USD...
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...June 12, 2000 Rebirth of the Swiss Watch Industry, 1980–1992 (A) “Time is fast running out for the ailing Swiss watch industry.”1 —The Globe and Mail By the end of 1983, Hayek Engineering, a Swiss consulting firm founded by chairman and CEO Nicolas Hayek, was becoming increasingly involved in solving the mounting problems facing the Swiss watch industry, which was on the brink of disaster. Hayek Engineering had initially been recruited by the creditors of the two largest Swiss watchmakers, ASUAG (Allgemeine Schweizerische Uhrenindustrie AG) and SSIH (Societe Suisse pour L’Industrie Horlogere), to formulate a strategy to deal with changing market conditions in 1981. Since then the firm’s involvement with the industry had grown steadily. The firm’s influence had also been increasing since earlier that year, when the banks had agreed with its recommendation that SSIH and ASUAG merge. Although Hayek Engineering was acting as a consultant, Nicolas Hayek, its CEO, would come to have a significant role in supervising the merger and in helping to lead the newly-formed company forward. With the formalities of the merger completed, in December 1983, the new company and its consultants were confronted with a number of new issues. The company faced restructuring challenges and management shifts. But more importantly, it still faced the foreign competition that had decimated the Swiss presence in the inexpensive and middle-range watch segments—the Swiss no longer accounted...
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...1) Why was the Swatch so successful? In what way was this watch different from others in the industry? The first main reason why Swatch managed to gained so much popularity in the watch industry is because they managed to cut costs. Heyek had started a low-end product initiative and was fully committed to vertical integration, that is, he intended to build and assemble the low-price quartz watches entirely in Switzerland. This, along with the decision to encase the watch with cheap plastic, helped the company lower costs substantially while maintaining a high quality profile (as it was made in Switzerland). Heyek had an important role in the success of Swatch. He decided that the Swatch would have a unique message, one unlike that of any other watch brand in the market. The fact that the company was not only selling a watch, but an important part of people’s self image, in my opinion, is the main reason why Swatch succeeded. The Swatch was different from the other watches in many ways but the factor that distinguished it the most from the rest is the fact that it could add genuine emotion to the product. It basically changed the consumer’s perspective of the product. Previously, watches were considered to be timekeeping instruments which had no personal meaning. Swatch started to design and sell watches that allowed customers to show their individuality, “they featured witty, sometimes outlandish designs that used brash, intense colors”. 2) Do you agree with the original...
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...“PERKUPOLDIES LTD. – A POCKET WATCH COMPANY” presents [pic] “VASSILY” Group 1 |NAME |ROLL NO | |ALANKAR SINHA |25 NMP 03 | |SUDHIR SINGH |12 EM 13 | |VIKAS AGGARWAL |25 NMP 44 | |SMITHA H S |25 NMP 42 | |ALOK SHUKLA |25 NMP 04 | |LAAVANYA SOI |25 NMP 21 | [pic] Table of Contents 1. Executive Summary 4 2. Situation Analysis 6 2.1. Macro Environment 6 2.1.1. Regulatory 6 2.1.2. Political 6 2.1.3. Economic 7 2.1.4. Social & Cultural 7 2.1.5. Technological 8 2.1.6. Demographics 8 2.2. Micro Environment 9 2.2.1. Intermediaries & Distribution 9 2.2.2. Company 10 2.2.3. Suppliers 10 3. Product Category Review 10 3.1. General description...
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...SWATCH WATCH U.S.A.: CREATIVE MARKETING STRATEGY ABSTRACT Switzerland was an industry leader in the watch market up until the 1970's when the digital watch was introduces to consumers. The digital watch was inexpensive to manufacture and could be produced in mass. It created a whole new market by making watches inexpensive enough for all classes of people. The Swiss did not respond to this new competition and began to lose their market share. The Swiss watchmakers still produced high end watches for the wealthy, but did not compete for the lower end market. In the 1980's the Swiss watchmakers began to realize they needed to change their business model to fit in to the new global market place. They needed to not only change their views of the market but the infrastructure of watch manufacturing. In order to compete on a global level they needed to improve their technology, design products that would appeal to new markets and be able to compete with other companies both in quality and cost. The development of Swatch® allowed one company, the Swiss Corporation for Microelectronics and Watchmaking Industries (SMN), to do just that. SMN developed a product that was appealing to a younger target market. Their new design, distribution and production strategies created a niche market that became popular worldwide. The company developed an advertising campaign that was new to the watch industry and was strongly directed at a younger audience. SMN was extremely successful...
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...November 18 2008 Actress Charlize Theron had signed an endorsement contract with Raymond Weil, the exclusive Swiss watch manufacturer in 2005, an agreement that required the actress to wear only Raymond Weil watches from October 2005 through December 2006. The contract provided in part: Paragraph 8. Exclusivity As of the signing of this Agreement, Artist [Theron] commits not to wear publicly any other watches other than RW watches during the Term. Additionally, Artist hereby agrees that during the Term she shall not endorse or advertise watches or jewelry for any other person, entity or company. Furthermore, Artist agrees that she will not endorse or advertise watches or jewelry for any other person, entity or company, including for charity.... Notwithstanding the foregoing, RW acknowledges and agrees that Artist is permitted to wear jewelry of her choice in public and to awards shows during the Term. Additionally, Artist may be asked to wear non-RW watches as part of her performance in a feature film and/or television show and that such action by Artist shall not be deemed a breach by Artist, provided however, no merchandising or commercial tie-in campaign shall be allowed in connection with non-RW watches utilizing her name, voice and/or likeness in connection with such film or television show that is released and/or broadcast during the Term. This contract does not prevent RW for [sic] using other artists or celebrities to endorse its products. However...
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...ADVERTISEMENT The Following analysis is about a watch that appears in an ad for Diamonds International St. Lucia. A watch is being advertised of which Diamonds International is the exclusive agent in Saint Lucia. The brand of watch is Longines. The ad appeared in Visions of St. Lucia page 19, Volume 2, 2011 edition. The ad also appeared in the Visions of St. Lucia as this publication is the premier advertising magazine, St. Lucian businesses use to market the products and services they sell. Visions of St. Lucia is the local publication created for St. Lucians and visitors alike so that they can find out what products and services are available across the island. It must also be noted that Diamonds International market their products exclusively to visitors especially high-end visitors who require pricey items. The ad suggests that the Longines watch appears to be a high-end product because the former Ms. Universe Aishwarya Rai is wearing it. Normally Ms. Universe winners are synonymous with high-end products and fashion. Miss Universe also appears in strictly expensive product commercials. (New York Times 2008) The environment that she is in modelling the watch as well as the dress she is wearing indicates that the product is an extremely pricey product. It is these features likewise the distributor Diamonds International that suggest that the item is a luxury item; made for the wealthy and well fortuned market in the watch industry. Longines uses a previous miss Universe...
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...Submitted By Group 2: Arunava Maity, Firoj Kumar Meher, Parvez Izhar, Pooja Sharma 1940’s- The Swiss dominated the watch industry because of their centuries-long history of jewelry-making expertise. Prior to the 1950s, watchmaking was a craft that required the skills of a master jewelry maker combined with the expertise of a micromechanical engineer. 1945’s-By 1945, The Swiss accounted for 80% of the world’s total watch production and 99% of all U.S. imports. 1951-Emergence of Low Cost Competition. U.S. Time introduced a line of disposable watches bearing the Timex brand name. Timex was selling its watches through a variety of low-priced outlets such as drugstores and discount houses. By the end of the 1950s, one out of every three watches bought in the United States was a Timex, 1970 –By 1970’sTimex was selling more watches than any other manufacturer in the world. 1970’s- During the same time, several Japanese companies like Hattori-Seiko and Citizen—had taken over the Asian market and were trying to cover up Europe and North America. As a result, the Swiss share of the global market declined, from 80% in 1946 to just 42% in 1970. The Introduction of Quartz Technology * Made use of quartz and integrated circuits * Provided Accuracy, more sophisticated functionality, more features like day & time·, Digital display, Analog watches. * Cheaper in cost of manufacturing. * A wide Price range, starting from $8 to $20, today even below $5. * Introduction of analog...
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...Samoa. Group D has been studying it with the NOAA coral reef watch. The NOAA coral reef watch organization gives you every day data There is a ton of coral reef sites all around the globe that NOAA has been studying. The closest coral reef site to the one we are studying is the Northern Tonga. The Northern Tonga is a little better off than Samoas according to NOAA. It has exceeded the maximum monthly mean(29.1942) a bunch of times since 2015. It has been all the way from a no stress to a alert level 2....
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..."In The End" (It starts with one) One thing I don't know why It doesn’t even matter how hard you try Keep that in mind, I designed this rhyme To explain in due time (All I know) Time is a valuable thing Watch it fly by as the pendulum swings Watch it count down to the end of the day The clock ticks life away (It’s so unreal) Didn’t look out below Watch the time go right out the WINDOW Trying to hold on but didn’t even know I wasted it all just to watch you go I kept everything inside and even though I tried, it all fell apart What it meant to be will eventually be a memory of a time when... I tried so hard And got so far But in the end It doesn't even matter I had to fall To lose it all But in the end It doesn't even matter One thing, I don’t know why It doesn’t even matter how hard you try Keep that in mind, I designed this rhyme To remind myself how I tried so hard In spite of the way you were mocking me Acting like I was part of your property Remembering all the times you fought with me I’m surprised it got so (far) Things aren’t the way they were before You wouldn’t even recognize me anymore Not that you knew me back then But it all comes back to me In the end You kept everything inside and even though I tried, it all fell apart What it meant to me will eventually be a memory of a time when... I tried so hard And got so far But in the end It doesn’t even matter I had to fall To lose it all But in the end It doesn’t...
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...The Design Argument The design argument is one of the traditional arguments of the existence of God. This argument has a variety of forms. This is an argument that is in support of God’s existence. Many philosophers have their doubt that a God exists. There are philosophers who have supported the design argument, one of the philosophers being Aqunias. Aquinas attacks the other arguments made against the existence of God. There is a formulation that is close to the one that Aquinas used. The formulation is “(1) Among objects that act for an end, some have minds whereas others do not. (2) An object that acts for an end, but does not itself have a mind, must have been designed by a being that has a mind. (3) Hence, there exists a being with a mind who designed all mindless objects that act for an end.” In these formulations it is being explained that an object (us human beings, or anything) acts for an end, basically stating living our lives through our purpose and purpose only. The design argument is also known as the teleological argument, teleogy meaning purpose. The second point translates into the third, it is saying that there was a being who created us that has a purpose, that being is God. There are two sorts of the design argument, they are the global and local design arguments. A global design argument explains general features of the whole universe and argues that this feature should be explained by the hypothesis that it is the product of intelligent design. So...
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...Swiss watch industry is a highly export-driven industry and this makes it very sensitive to international competition. There are two major sources of threat to Swiss watches: high-tech smartwatches made by apple and google and Chinese-produced low-cost watches(both fake production and other Asian watches such as Japanese brands). Swiss watches are positioned in luxury-watch industry so it can be claimed that this competition will not make a big change in the exports of Swiss brands. But even Swiss watchmaking executives do not agree with this claim. In a trade show in Geneva, an executive from HYT said: “We expect 2016 to be a very, very difficult year” after a decline of 11 consecutive months in 2015-2016*. The history of Swiss watches shows...
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...Neighborhood Watch Program Implementation CJ 3301 By Marcia University of Houston February 25, 2012 According to (Bennett, 2006, p.437), Neighborhood Watch is a crime prevention program that educates citizens to use techniques to reduce the risk of being a victim at home or in public by training citizens on the importance of recognizing suspicious activities and how to report them. Residents learn how to make their homes secure and properly identify their property. Neighborhood Watch also allows neighbors to get to know each other and their routines so that any out of place activity can be reported and investigated. I’m going to establish a neighborhood watch program in order to reduce crime in Crimeville. A neighborhood watch program can be implemented by first contact neighbors, ask them if they would be interested in meetings for crime prevention. Then, I would set up a time and place where the meetings can be held. I would also contact City Hall Municipal Service Department to see if they would be interested in attending the meeting. Next, I would give notice interested neighbors; let them know the time and the location for the meetings. I also could call them directly or develop a handout to pass out on meeting days. After that, I would choose and training an active body of volunteers that are directed by organized and motivated leaders in curtail. I believe that without a motivation and organization, volunteers may not be inspirited to practice and...
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...Swatch Group 1 Professor: Rolf Butz 10/28/2008 International Business BADM 455 Section 2 Swatch Group 2 Table of Contents Executive Summary .............................................................................................................. 1 Introduction ......................................................................................................................... 5 History ................................................................................................................................. 5 Industry Analysis .................................................................................................................. 7 Company & SWOT Analysis ................................................................................................ 11 Current Situation &Global Market ..................................................................................... 17 Competitor Analysis ........................................................................................................... 23 Recommendation............................................................................................................... 26 Conclusion ......................................................................................................................... 29 Methodology ...
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...|[pic] |Syllabus | | |College of Humanities | | |HIS/115 | | |U.S. History to 1865 | Copyright © 2011, 2009, 2008 by University of Phoenix. All rights reserved. Course Description This course provides an overview of the social, political, economic, and global events that have shaped the American scene from colonial times through the Civil War period. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class...
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