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Energizer

In: Business and Management

Submitted By case
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Think about a marketing campaign for a product/service that you believe what pretty successful in capturing a wide audience that resulted in increased (may be even windfall) revenue for the company. Why do you think they were successful in attracting people across gender, age, ethnicities and even national boundaries? (Examples of such campaign would be Nike's "Just Do It" or "Bo Knows ___" etc.).
Conversely, you can also cite examples of campaigns that were spectacularly failures, and tell us why they failed.
In my opinion, one of the successful marketing campaigns was the Energizer battery, “Nothing Outlasts the Energizer. It Keeps Going, and Going, and Going…” It was accompanied with the cool bass drum beating pink bunny with shades. It had a great humor attach to it. Usually famous slogans are in a humorous and funny category. The Energizer commercial was produced by D.D.B. Chicago Advertising, originally began as a parody of TV advertisements for rival Duracell. The Energizer Bunny has appeared in many television commercials in U.S. The advertisements and slogan created lots of attraction in U.S. The Energizer Bunny does not appear in Europe or Australia. The Energizer Bunny was created 1989, and the Duracell bunny was created in 1973, “Duracell had a bunny advertising it's batteries in many parts of the world way before Energizer started making their commercials for the US market only. Energizer saw the fact that Duracell never trademarked the bunny to be used in the US, so they moved in.” Here is the link for Duracell commercial: http://www.youtube.com/watch?v=VMVjyfT1srA
And here is the link for Energizer commercial:

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