Premium Essay

Engineering

In: Business and Management

Submitted By albeengu
Words 2514
Pages 11
1. Introduction
India is located in Southern Asia, bordering the Arabian Sea and the Bay of Bengal. It is the seventh largest country in the world with a population of 1,189,172,906 (CIA, 2011), making it the second largest populous country with only China having a greater population (Burrows,
2005). India is part of the BRIC countries, meaning that it is seen as a major developing economy in the world as well as contributing towards 40% of the world’s population in which the BRIC countries formulate (Rosenberg, 2009) however, although India is seen as having a major developing economy, it is poverty stricken (CIA, 2011). A survey conducted by NSSO in 2004/05 concluded that 22.15% of Indian residents are living below the poverty line, with the main factor contributing towards poverty being the high population growth rate
(Facts about India: Poverty, 2011) which is expected to lead the way at 7.9% per annum (The
Soft Drinks Industry of India, 2009).
2. Extended Version of Porter’s National Diamond
Figure 1: Porter’s National Diamond

Source: Rugman and Collinson (2009, p.148)

1

Porter’s National Diamond Framework is used to assess the competitive advantage of nations and allows you to understand the comparative position of a nation in global competition.
2.1 Factor Conditions
The Indian climate is very hot (CIA, 2011) which means that the demand for soft drinks may increase due to residents needs to keep hydrated throughout the day.
Although very high in population, India is only 1/3rdthe size of the US and the country’s vast landscape comprises of deserts, forests, mountain ranges etc which could prove difficult and time consuming for soft drink manufacturers transporting goods to suppliers throughout different regions of India (Maps of India, 2011). However, India is located near to many trade routes due to being surrounded by the...

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