This is an outline of the three-step writing process, which should apply to your analysis of a case study. Answer the case questions related to each step directly on this form. For the three-step process questions, you may use short phrases and sentences for your answers. Then add a page break, and write your response as directed in the case study and save the document as one file.

Student name

I. Plan A. Analyze the Situation 1. What is your general purpose? To alert consumers about possible skin irritation from Carter’s products with tag less labels 2. What is your specific purpose? To inform consumers that the product can be returned 3. Exactly what do you want your audience to think, feel or believe after receiving your message? That the company apologizes for any inconvenience this has caused their family 4. Who is your primary audience? Customers of Carter’s 5. What is their background? children 6. How are its members different from one another? Members range in age, racial and ethnic background 7. How are its members similar to one another? All members have made similar purchases from Carter’s during the time frame of fall 2007 8. What are their reactions likely to be to your message? Upset and concerned about the rash issue, but some comfort to know it is only certain clothing from a certain time period. B. Gather Information 9. What information do your readers need to receive? They need to be alerted about the development of a rash breakout 10. What facts must you gather in order to create an effective message? Specifics on who is infected and exactly which clothing line causes the rash C. Select the Right Medium 11. What medium were you told to use in the explanation of the task at the end of your resume or case? Professional 12. If you used a different medium, why did you? I did not use a different medium D. Organize the Information 13. What is your main idea or career focus? To ensure that the company truly regrets what has happened and to ensure future business from the consumers 14. Will you use the direct or indirect approach? direct 15. Why are you using the approach you chose? The direct approach effects everyone directly involved, which in this case is the consumers whom we are trying to repair our business connection with. II. Write E. Adapt to Your Audience 16. How will you show sensitivity to your audience's needs? Show understanding and that the company feels horrible 17. How much credibility do you already have with your audience? Quite a bit with long time carters shoppers who have never had problems before, zero credibility with first time shoppers who made their first purchase during the time frame 18. How will you establish the additional credibility you need? By presenting a professional apology and offering a refund 19. Will your tone be informal or more formal? formal F. Compose the Message You DO NOT have to attach your first draft. III. Complete G. Revise the Message or Resume
List three or more changes you made between your first draft and final draft suggested by the prompts in that checklist in Chapter 6, p. 156: 20. First change? 21. Second change? 22. Third change? 23. Additional changes? H. Produce the Message or Resume
Use effective design and layout for a clean, professional appearance. Proofread the Message or Resume.
Review for errors in layout, spelling, punctuation and other mechanics. You DO NOT have to list typos and mechanical errors. I. Distribute the Message or Resume
Submit this and the final draft in the drop box in one file.

Carter’s Children Store would like to bring to the attention of our valued customers of a possible skin irritation from our fall 2007 tag less line.

Carter’s has been notified that there is issue with some of the tag less clothing line. The company has received complaints of possibility of a skin irritation from the line of clothing.
Products that are a part of the tag less clothing line from the fall 2007 collection are the specific line from which we have received the complaints contain a solid white background with printed text.
Be assured carter’s has been in touch with suppliers, medical professionals, to complete a though investigation into the complaints. The investigation has shown that only a few children are affected, most of which have sensitive skin. There has been no trace of chemicals or irritants found on the labels in question.
After discussions with the U.S Consumer Product Safety Commission there will not be a recall of the clothing line at this time. In the fall of 2007 carter’s sold 100 million garments, and only received 400 complaints.
It has always been a practice of Carter’s for consumers to return unsatisfactory merchandise for a full refund. Any garment in question from the fall 2007 line can be returned for a refund. To assist there has been two photos added to the Carter’s website to help differentiate the garments in question. If your purchase was from the fall of 2007 and has the tag less solid white background with text please feel free to return these items for a full refund.
There is more information and answers to question on our web site www.carters.com

As a valued customer at carter’s we appreciate your business and look forward to being the clothing choice for your children in the future.

Sincerely,