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English 101 Essay

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Submitted By gseltj
Words 727
Pages 3
America Rodriguez
Marketing Management 309E-01
Professor Aiello
December 6, 2014

Keurig Coffee Makers Over the past few years, Keurig’s single-serve coffee pods and machines have been popping up in homes and offices across the country. These fairly new products put a spin on an old staple, and they’ve taken the coffee industry by storm since their introduction to the market. Keurig (derived from the Dutch word for “excellence”) has become a household name in the last few years, but the popular coffee makers were actually developed over two decades ago by a pair of college roommates named Peter Dragone and John Sylvan. The team came up with the concept to solve a common problem. Traditional coffee pots in office kitchens everywhere were left on for several hours at a time each day, resulting in burnt, bitter coffee that often went to waste.

Why did it become so popular? The single- serve coffee concept has become popular in this country for several reasons. First, the founders of Keurig took the time to research the market and test the concept. As mentioned, the product was initially thought of to solve a problem that bothered offices everywhere: burnt coffee. Before coming up with the final machine, entrepreneurs spent years experimenting with failed machines and K-cup pods and testing their unique concept with potential investors and companies. Rigorous testing was a big part of why Keurig became so popular. Convenience was also a major factor that helped drive sales for the company. Keurig machines produce a fresh cup of coffee in less than a minute, coffee drinkers could simply grab a cup and go. Lastly, Keurig made the right decision when they adapted their product for in-home use. Before developing the new brewer, they polled office workers who had used the machines in the workplace to see if there was interest in a home- based product. The answer they

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