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English Research

In: Business and Management

Submitted By SUKCHIN
Words 1071
Pages 5
3.1 Advertising Methods
Domino’s Pizza
Domino’s reaches geographically dispersed buyers. Domino’s vision is focused on “Exceptional people on a mission to be the best pizza delivery company in the world!” domino’s is committed to bringing fun and excitement to the lives of our customers by delivering delicious pizzas to their doorstep in 30 minutes or less, and all its strategies are aimed at fulfilling this commitment towards its large and ever-growing customer base. It’s all advertisement are image of core competencies. Their taglines “The Pizza Delivery Experts” and “Hungry kya?” are showing their focusing area in promotion.

Pizza Hut
To stay competitive, Pizza Hut looked to appeal to a wider base, launching new marketing vehicles and products that adhere to the sensibilities of both younger and older consumers. This past year Pizza Hut has experimented with its brand by replacing “Pizza Hut” on take-out boxes with “The Hut,” and by pushing the quality of its product and natural ingredients and adding more pasta options to the menu as meal-replacement solutions at home. The marketer has also introduced an extensive series of social media and non-traditional media programs.

TV
Domino’s TV spots appeared to be more tactical and responsive and the market place, with ads discussing the recession and the value it delivers. Pizza Hut, by comparison, promoted more of its quality and menu range. Their TV strategies differed significantly. Pizza Hut bought a broader and slightly older demographic. In terms of programming, both had heavy buys in reality shows, with Pizza Hut placing slightly more of its schedule in football programming than Domino’s did. Pizza hut was a large spender in local, placing nearly three times more than Domino’s in local spot TV.

Social Media
For its social-media strategy, Pizza hut implemented a broad-ranging program across

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