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D.- Gestión de una red de Networking Se gestiona según 2 parámetros principales: Forma y fondo. 1.- Gestionar la diversidad Una red social es heterogénea y permite la expresión de los talentos individuales. Gestionar la diversidad quiere decir que se debe manejar con destreza los diferentes grados de compromiso con respecto a la propagación de contenidos y la mejora de los repositorios de conocimiento. Se tiene que encontrar un punto donde todo el mundo gana, solamente leyendo. Esto motivará para que sean potenciados e invitar a otros hacer lo mismo. 2.-Organizar la red para permitir las conexiones heterogéneas Las tareas de organización son complejas, pero se puede prever creando subredes y subgrupos destinados a permitir espacios de colaboración. Son unidades de trabajo, no de ocio y se puede segmentar por tipología de actores, de formación, de afinidades y actividades. E.- El potencial de las nuevas tecnologías 1.-La red de networking y las TIC Las TIC son el soporte que permitirán una suerte de “Brainstorming” y “Assesment Center”que dinamizarán la comunicación y su derivada en colaboración.
El intranauta debe ser considerado como un gestor de contenido unipersonal y actualizarse con nueva información para que su interacción sea buena. 2.-Elección de las tecnologías Usos de la red: -Medios actualizables de las tecnologías: Hablamos de chats, de videoconferencias sobre IP, “repositorios en la nube”, groupwares. Estas herramientas sirven para proceso de evaluación de resultados, de toma de decisiones, de consulta y opinión. -Medios no simultáneos: E-mail, Wikis; Weblogs, podcasting, BBDD en la nube o vía VPN. Su objetivo principal es la transmisión de información bien estructurada para ser añadida al conocimiento explícito. 3.-Mezcla de redes internas y redes externas Una vez implementada la red interna en una organización se debe analizar y estructurar la información. Los colaboradores de red obtienen información del exterior y lo ponen en común en el interno de la empresa. La información se debe catalogar para que lo que contienen sea sencillo de encontrar y usar. A demás se debe fomentar la puesta en perspectiva de esta información por parte de los “intranautas”

F.- Redes sostenibles 1.- Dar valor a la red de networking Esto se obtiene trabajando su visibilidad y su comunicación, la integración de los procesos con otros departamentos, la adecuación con la política de la organización, la facilitación de contactos y relaciones y el impacto en los resultados globales. 2.- Mantenimiento de la red networking Un networker ofrece confianza, muestra habilidades comunicativas, humildad y comprensión e intenta encontrar continuamente nuevos ámbitos posibles de colaboración, cooperación y aprendizaje.
Existe diferencia entre cooperación y colaboración; según Yvan Michel de 2010, se pueden resumir en lo siguiente:
-Las contribuciones individuales son libres y voluntarias y los resultados esperados no se pueden controlar totalmente.
-El número de cooperantes determinarán el éxito de la acción y en cooperación no existen jefes. 3.- Promocionar y difundir la red de networking Es un proceso continuo que implica hacer visible cada una de las acciones y resultados de la red de forma estratégica. Sus objetivos pueden ser: Promoción en la red en sí, promoción de los actos de la red, obtención de una red de conexiones que sustente la propia red, etc. 4.-¿A quién hacer llegar el mensaje? Utilizando el informe de situación utilizado en la concepción de la red podremos determinar las prioridades. Podemos ver en el informe los actores principales y actores periféricos. Entonces se debe poner un énfasis y esfuerzo en los primeros actores para luego captar la atención de los segundos. 5.- Medios de difusión y promoción Se hace esto a través de internet y mediante herramientas web. Utilizando los medios TIC en nuestro propio beneficio, basar nuestra comunicación en internet mediante comunicación social media y Social Media Marketing. Lo importante es estar en el lugar correcto y momento correcto hablando a las personas correctas. 6.- Creación de relaciones estables Una red se sostiene gracias a las personas interactúan en ella. El compromiso es la garantía de sostenibilidad. Consiga el compromiso de sus “intranautas” y llegará a sus fines. G.- Evaluar la red de networking 1.- ¿Por qué evaluar? Para que la red sea sostenible se debe evaluar el proceso y verificar mediante mediciones la satisfacción de los actores, porque esta determina la consecución de los objetivos. Para esto se necesita una medición interna a la red y una medición externa a la red. 2.- ¿Cómo evaluar? Para evaluar eficazmente es necesario establecer Cuadros de Mando que puedan ser actualizados fácilmente para detectar las evoluciones en los resultados de la red. Las fases para hacer una buena evaluación de resultados son: Definición de los indicadores antes citados, establecimiento de captores que indiquen la información, análisis de los datos obtenidos y difusión de los resultados puestos en perspectiva. 3.- ¿Qué evaluar? Se puede medir la sensación global de los usuarios de la red social interna, el flujo de la información, la calidad de la misma, los medios predilectos de intercambio. Pero también se necesita medir otros conceptos ligados a la eficacia y rentabilidad de la organización que ha implantado solución. H.- Conclusiones 7 Pecados capitales del Social Media Marketing 1.-No haga nada por hacer
2.- Piense siempre en el otro lado
3.- No adquiera herramientas, adquiera conocimiento
4.- Siempre tenga un plan operativo
5.- Humildad en cada paso
6.- El problema y la solución siempre en las personas
7.- No adquiera rutinas en exceso Análisis Crítico: Para gestionar una red tenemos que tener en cuenta muchos aspectos para lograr el éxito en esta. Dándole la oportunidad a las personas que las utilizan de interactuar con los “intranautas”. En el texto encontramos parámetros que soy muy importante los cuales son la forma y el fondo. Con respecto a la gestión de la diversidad estoy de acuerdo que es una red heterogénea donde las personas pueden mostrar sus talentos y contribuir de diversas maneras con el mejoramiento. Para organizar una red, lo cual es algo muy complejo se pueden encontrar maneras de que los que tienen interés en estas páginas contribuyan con su conocimiento, esto lo dice el texto y me parece una muy buena idea, ya que de esta manera todos salen beneficiados y pueden encontrar los que necesitan.
Hoy en día la tecnología está muy avanzada y podemos encontrar aplicaciones las cuales son de gran ayuda para nosotros, facilitándonos las cosas de la vida cotidiana. Me parece muy buena la idea de la lectura que consta en clasificarlos en 2 partes para de esta manera saber para qué sirven cada uno. Tenemos los medios actualizables en tiempo real y los medios no simultáneos.
Mediante esfuerzo y ayudándonos con estrategias podemos logra que la comunicación y la visibilidad de la sea buena, de esta manera le damos valor a la red Networking porque la gente ya sabe de qué trata y que comunica. Podemos encontrar la importancia entre cooperación y colaboración, las cuales son muy bien explicadas para que sepan que estas no se gestionan de la misma manera a lo largo del tiempo.
Para que la página sea reconocida se pueden emplear estrategias de promoción dependiendo de los fines que tengan estas. Al hacer esto se puede difundir la información y llegar a las personas a las cuales se quiere llegar. El medio de hacer promoción es obviamente mediante internet, ya que ahí está el público objetivo y es una manera muy rápida y efectiva. Lo importante de esto es estar en el lugar correcto, momento correcto y hablando con la persona correcta y es por esto que se debe atraer la atención de la persona y tratar de establecer una relación estable (Sin personas que visiten la página, la página no es nada). En la lectura podemos encontrar pasos muy importantes para poder evaluar el progreso de nuestro trabajo y saber con exactitud cómo le está yendo a la página y en qué aspectos hay que mejorar para el progreso y mejor desarrollo de esta. Ejemplos -Un claro ejemplo de red de networking que permite las conexiones heterogéneas es Yahoo Respuestas, ya que las personas por medio de sus comentarios basados en su conocimiento ayudan a otras personas a encontrar la respuesta que están buscando. En esta página podemos encontrar la colaboración de determinados actores de una red y además podemos se puede saber fácilmente que los principales actores son los estudiantes y es por esto que se pone énfasis en los temas de su interés. -Con respecto al potencial de las nuevas tecnologías tenemos muchas herramientas que nos ayudan a hacer más rápido y sencillas las cosas. Tenemos Skype para comunicarnos con personas que no están cerca ( esta cuenta con video y audio), también podemos hacer videoconferencias mediante esta herramienta. Diversas aplicaciones que nos ayudan a chatear con muchas personas como Facebook Messenger, Whatsapp, etc. Y podemos aprender a hacer cosas de nuestro interés mediante YouTube. - Podemos ver muchos anuncios, haciendo publicidad a muchas páginas o marcas. Por ejemplo antes de ver un video de YouTube podemos ver propaganda de algunas marcas. En caso de que leas un artículo vemos links que nos ayuda a dirigirnos rápidamente a otras páginas que pueden ser de nuestro interés (Esto es lo esencial). En caso de los juegos se abren ventanas haciendo publicidad a páginas o productos. Hay muchas maneras promocionar una red, lo importante es saber en dónde poner estos links o comerciales y en qué momento. En caso de que aparezcan muchos links la persona que está en la página se aburrirá y no volverá a esta página.

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