...Enhancing the Market Plan MKT 500 - Marketing Management Dr. Adina Scruggs March 11th, 2012 Stacy Allen Just for Women has two direct competitors that are close to the Randolph, Massachusetts area. * Parade of Shoes whose shoe styles seem not be cutting edge. The price range for their shoes are $30-$100 . They offer brand name shoes at a discount and customers can order shoes online and receive then next day or ground at an additional fee. * Shoe Barn whose company tends to sell knock off brand just like name brands. Their shoe prices range from $10-$75. They offer kids and men shoes. Shoe Barns is a family owned business, and are focusing on customers to Their store suffers from disorganization, cluttered displays and poor customer service. To assess the strengths and weakness of Just for Women competitor we will use the Competitor capabilities Matrix, which is broken down into five major categories: The ability of the competitor to conceive and design new products. The ability of each competitor to produce the product or deliver the service. The ability to market. The ability to finance, and The ability to manage. When customers can not discriminate between products, they consider the product to be commodities and the main determinant of which product is purchased is price. The basis on which customers will choose your product over the competitors is called differentiate. Just for...
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...Introduction Strategic management is a core requirement in organizations due to it capability of enhancing the operations and competitiveness in the market. Organizations that employ powerful strategies management in undertaking their operations have the potential of penetrating the market efficiently and effectively since, it allows the management to identify and execute strategic plans timely. Furthermore, the management is able to match the abilities of the firm with it environment demands (Witcher & Chau, 2010). Consequently, the strategic management that has been adopted by Firefox in entering the telephone industry has the potential of improving it service delivery significantly. Firefox Strategic Management One of the aspects that demonstrates that Firefox strategy management has the capability of enhancing it operations is it current business definition. The strategic plan of the entity has come up with a brilliant description on the business the firm should operate on due to it current capabilities. Consequently, the firm strategic plan has identified the line of mobile phone services to offer. In addition, the strategic plan has established how the firm will continue differentiating it product from that of competitors to improve it attractiveness in the market. This has been informed by the strengths, weaknesses, threats and opportunities in the mobile phone market that will determine it future operations and survival (Morden, 2007). Thus, the mobile phone business...
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...Assignment #5 – Enhancing the Marketing Plan Creative Innovation Beauty Salon & Spa By Monique Moore MKT500009016-201101 Marketing Management Dr. Jean Gordon March 13, 2011 In looking at enhancing the Marketing Plan, there are a lot of aspects that come in place. In this paper there will be an discussion of the competitors with their strengths and weaknesses and how Creative Innovations Beauty Salon & Spa will relate to this. The second discussion is will Creative Innovations Beauty Salon & Spa be an leader or follower. There will also be a discussion of the macro-environmental and what trend will impact the business. So with this being noted here is a description of them all. Discuss the company’s competitors, and the strengths and weaknesses of each. In looking at the company’s competitors there are two nearby. The first company is Day Spa & Hair Salon in Richmond, Va. The Day Spa & Hair Salon is a serene, sophisticated retreat amid the bustle of the Short Pump Town Center in the heart of the West End of Richmond. The services being offered will be facial services, nail, feet, hair, and spa treatment. Day Spa & Hair Salon offer an signature to their products and services. In looking at the strengths of the company, the 100 years standing is an strength because that shows that there are values and trust within the company. Also the fact that they have continued customers shows that they provide great services for a long time. In looking...
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...Week 3 Knowledge Check Study Guide Concepts Mastery Areas in which people are Score: 20 / 21 Questions 100% 1 2 3 100% 4 5 6 Strategic planning 100% 7 8 9 Levels of planning 67% 10 11 12 The creative process 100% 13 14 15 100% 16 17 18 100% 19 20 21 creative Ingredients for enhancing innovation at work and approaches to innovation Obstacles to corporate innovation Barriers to effective decision making Concept: Areas in which people are creative Mastery 100% Questions 1 2 3 1. Ramona, a member of the innovation team at Buzzer Co., a beer manufacturing company, suggests that the company use the spent grain generated through the process of beer manufacturing to create commercial products. Ramona explains how the wasted grain can be broken down through the process of fermentation to generate biogas and compounds that can be used to make personal care products and clothes. In the context of William Miller's research, into which area is Ramona channeling her creativity? A. Organization creativity B. Relationship creativity C. Event creativity D. Material creativity Correct: The Correct Answer is: D. In the context of William Miller's research, Ramona is channeling her creativity into the area of material creativity. Material creativity entails discovering new uses and inventing materials for services, products...
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...NATIONAL MANUFACTURING COMPETITIVENESS COUNCIL Enhancing Competitiveness of Indian Manufacturing Industry: Assistance in Policy Making Final Report March, 2009 Enhancing Competitiveness of Indian Manufacturing Industry: Assistance in Policy Making DISCLAIMER CRISIL Risk and Infrastructure Solutions Limited (CRIS), a subsidiary of CRISIL Limited, has taken due care and caution in preparation of this Report. This Report is based on the information obtained by CRIS from sources, which it considers reliable. CRIS does not guarantee the accuracy, adequacy or completeness of any information contained in this Report and is not responsible for any errors or omissions, or for the results obtained from the use of such information. This Report should be used in its entirety only and shall not be reproduced in any form without prior permission from CRIS. CRIS and any of its directors, representatives or employees do not accept any liability for any direct, consequential or perceived loss arising from the use of this Report or its contents. CRIS specifically states that it has no financial liability whatsoever to the users of this Report. Final Report Enhancing Competitiveness of Indian Manufacturing Industry: Assistance in Policy Making TABLE OF CONTENTS LIST OF FIGURES...................................................................................................................................i LIST OF ABBREVIATIONS..........................................
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...About Meridicom Meridicom is the oldest and largest telecommunications player in the country. They are the market leader in the landline business with 85% market share and broadband business with 60% market share. There third business i.e. mobile though lags behind and they hold a market share of 5% only. The commercial customer base of Meridicom – The market leader in broadband and landline market, has been targeted by Telzip : a small mobile-network operator is providing free broadband service into a long-term contract. Telzip is offering “FREE broadband FOREVER”. This has come as big threat to Meridicom as it is already facing the following problems: 1. No increase in Customer Base : Its mentioned in the beginning that the new customer initiatives were running behind schedule 2. Underperformance of the mobile unit. 3. Customers finding the broadband service expensive 4. No synergy between the three units : Landline, broadband and mobile Meridicom has to ensure its customers are retained. As indicated in the case, as switching network is considered a hassle, the current unsatisfied customers are still sticking along as the cost of switching is much higher than the 10% difference between Meridicom and other competitor’s prices. But Telzip’s offer apparently is available at one time cost of switching as it is free. Alternatives Revisit the pricing: Not Slashing the Prices but Changing the Focus from Cost based to Value based Pricing. Meridicom has been receiving inputs...
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...MKT 441 Week 2 Learning Team Market Research Implementation Plan Problem Identification and Project Outline To Buy This material Click below link http://www.uoptutors.com/MKT-441/MKT-441-Week-2-Learning-Team-Market-Research-Implementation-Plan-Problem-Identification-and-Project-Outline Select an organization with which you are familiar. This organization will be the basis for your Market Research Implementation Plan. Be sure to obtain your instructor’s approval before beginning this project. Select a scenario from the following list: An organization is planning to introduce a new product/service in another country An organization is considering introducing a new product/service An organization is considering launching a new business unit An organization is considering pursuing a new geographical market An organization is considering adjusting the pricing of an existing product/service An organization is considering enhancing an existing product/service to meet expanding customer needs An organization wants to evaluate its perceived customer service Prepare a 700 to1050 word detailed outline of your Market Research Implementation Plan in which you address the following: Write an introduction describing your selected organization and scenario. Based on your selected scenario, identify the detailed areas in which market research is needed (e.g., population, target market, per capita) and describe their importance to the organization in the selected scenario. Develop...
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...| MANAGING BUSINESS BUSINESS ACTIVITIES TO ACHIEVE RESULTS | [Type the document subtitle] | | MBATAR | | ANN MBURU | 4/15/2014 | | Enhancing Competitive Advantage: A Case Study of Emirate Airline Insert Surname MBURU ANN Insert Course Title MBATAR Insert Course Code Insert Date 15-4-14 Insert Lecturer’s Name Table of Content Introduction………………………………………………………………………………. 3 Objectives of the study…………………………………………………………………… 4 The proposed corporate strategy of Emirate Airline…………………………………... 4 Recommendations………………………………………………………………………… 10 Conclusion………………………………………………………………………………… 11 References………………………………………………………………………………… 12 Introduction The Emirates Airline which is a part of the Emirates Group is presently one of the main airlines in the Middle East. In one week, the airline has close to two thousand two hundred flights traversing across the United Arab Emirates and Dubai. The airline’s head offices and coordination centre is strategically located in Dubai. Other than its supremacy in flight operations in the Middle East, the Emirates Airline is known to serve the longest flights in the entire world. The airline was established after the collapse of Gulf Air in 1985 and is wholly owned and run by the government of Dubai, a constituent country of the United Arab Emirates (UAE) group. Its main activity is offering commercial transportation services which is sub divided into four categories namely: - international which entails providing...
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...PAC Resources has managed to grow. Particularly, the company has managed to employ 835 personnel working as full-time workers. Additionally, the company has a large facility that hosts most of the operations. PAC Resources has managed to maintain the line of production and position despite the recession in the industry. The company has a market for the products in the United States and Asia. The major source of revenue for PAC Resources originates from the contract they have with a particular manufacturer. The contract involves building specific high-quality specialty components for the computer manufacturing company. The reliance on the single source of revenues has been the subject of worry for PAC Resources. The company has been focusing on strategies that will help in expanding the customer base. Other intentions of the company include; reducing the rate at which the company hires staffs. The intention of the company involves minimizing expenses and the wastage of resources. This essay focuses on summarizing the findings of the first two power points related to the subject matter. Specifically, the paper will include an action plan regarding the major tasks in PAC Resources Company. Also, the paper will focus on identifying metrics for the evaluation of the...
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...Professionalising SOE Board of Directors MALAYSIA World Bank I’nal Conference on Corporate Governance Practices in SOEs Ankara Turkey 10 June 2014 Presenter: Aziz Bakar CEO, Malaysian Directors Academy (MINDA) 1 AGENDA 1. Background & Intro 2. Enhancing Directors Effectiveness 3. Enhancing Board Effectiveness 4. Malaysian Directors Academy (MINDA) 2 INVEST MALAYSIA FORUM • The Government is committed to ensure Government Linked Companies Transformation (GLCT) Programme continues to be implemented, if anything with greater urgency and focus • Government Linked Investment / Companies (GLIC/GLCs) must aspire to greater heights, whether best in class or emerging as future regional, if not global champions Source: Prime Minister’s Keynote Address at Invest Malaysia Forum 2012 3 HISTORY AND EVOLUTION OF GLCs 1969 Maybank becomes government owned 1972 LTAT established 1979 Sime Darby is Malaysianised 1957 1987 Jabatan Telekom Corporatised 1992 Malaysian Airport and Postal Department provatised 1997 Industrialisation and moving up the value chain 1951 EPF established 1983 Rapid economic growth and privatisation 1962 LTH established 1978 PNB established 1970 Launch of New Economic Policy (NEP) Malaysianised GLCs Value adding to Malaysia’s Natural resources 1985 Proton launch first model 1981 Launch of Heavy Industrialisation Programme ...
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...wise decision for McDonald’s to incorporate. After launching the application and website, McDonald’s experienced an influx of customers, reaching 1.2 million visitors on their website and it has also acquired 240,000 downloads of their mobile application (Customers Lead McDonald’s to Mobile Success). This demonstrates how it is successful for McDonald’s, already, and the results show that the application is likely to expand even further, especially with their future plans in mind. McDonald’s has definitely achieved their initial goal, however, the future will determine whether the approach was employed in the correct manner or not. McDonald’s has definitely accomplished what they have attested to. McDonald’s doesn’t necessarily need to change their strategic method of employment regarding the mobile application. The company has done extensive surveys and research in order to obtain the information about their customer that they deem as important, especially for the company’s success and as well as assisting in enhancing brand loyalty....
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...White Paper Rate Optimization: Enhancing Your Hotel’s Pricing Strategy For many hotels, developing effective pricing strategies remains a complex issue for revenue managers. Their goal, ultimately, is to maximize companywide revenue and profits while building strong hotel partner relationships within their marketplace. The emergence of rate optimization has made strides to demystify pricing practices and help revenue managers understand the demand characteristics of their products, understand the price sensitivity of demand and design a rate spectrum that is tuned to all these. This allows hoteliers to take full advantage of their business opportunities, ensuring that they are capturing the maximum revenue at all times through an optimized rate spectrum. Beyond the scope of regular revenue management practices such as selecting the correct overbooking, rate restrictions and best available rate, lies the challenge of selecting the correct rates to choose from in the first place. Rate Optimization is the practice of selecting the rates offered in a rate spectrum based on the historical price sensitivity of demand. The goal of rate optimization is to understand the demand characteristics of products and the price sensitivity of demand and define a rate spectrum that will capture the maximum revenue over time. Dr. Ravi Mehrotra President, IDeaS Revenue Optimization Price Sensitivity, or Elasticity of Demand The Price Sensitivity of Demand is a measure of the change in...
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...company. In the 1960’s this company discovered that they had an invention that was needed around the world to help preserve the quality of life. This is when Fresenius Medical Care started focusing on sustainable growth so they could improve the quality of life for their patients with kidney disease. They would do that by continuing to offer innovative products and treatment concepts of the highest quality to their patients. While Fresenius Medical Care continue to improve their innovative technology to sustain the quality of life, they decided to go global in 1996. They merged Fresenius USA, Inc. with National Medical Cares North American forming FMCNA. Once the merge happen Fresenius Medical Care shares started trading in the Frankfurt market as well as in the New York Stock Exchange...
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...to use lecture notes, the text book, and any other source. I am looking for your line of reasoning and applications rather than listing of what is already found in the book or slides. Question 1: Do you think this company is following the differentiation or cost leadership strategy? Why? Which growth strategy (market development, product development, diversification and market penetration) did they follow to improve their product portfolio sales? Reviewing Dr. Pepper Snapple Group Inc. case and assessing the situation to dr. Michael Porter generic strategies of achieving and maintaining competitive advantage, we may see that the company mostly was following the differentiation strategy as it is offering differentiated products from its competitors in many terms including the packing and pricing [pic] As for part two ,and regarding the Ansoff's product/market Expansion Grid [pic] Some may be puzzled and think that the company was applying a Diversification strategy as it was introducing new branded product(Venom ) into a new beverage market to the company (Energy beverage market), but that's flawed as the company did not leave its current product lines(beverages) to new...
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