Premium Essay

Entering New Markets, Methods and Expectations

In: Business and Management

Submitted By nena89
Words 3935
Pages 16
Over the past forty years a new growing trend has been detected. This coincides with the desire of businessman to dislocate their production and companies outside the domestic market.
Such phenomenon, known as “delocalization of production”, can be defined as the social/ managerial/ organizational process through which firms not only deploy their sales on foreign markets, but they also draw supplies like raw materials, technology, facilities, equipment, financial resources and manpower.
The aim of this paper is to provide an analysis on winning internationalization strategies, that will help a company to successfully penetrate a new market.
Further on we will see a little case study on the shoes and accessories company Geox, performing an overview of its presence on international markets, providing a little historical background of the company and evaluating its competitiveness.
Competition intensification on the global scale has lead an increasing number of companies, in the last decade, to seek new job opportunities on international markets.
Internalization, today, is not only a way to increase the firm’s value, extends its competitive advantage and access to new opportunities. In our current economic environment it has become an useful and practically necessary way that may guarantee a firm’s outliving.
Going international for a company means going through a tough and long process, that will change its assets completely and with no coming back. It involves quite a bit of transformations in several areas, like the financial layout, organizational and technical structure, position on the market and human resources management.
In the past years a new phenomenon appeared on the international sphere, the so called globalization. Basically it can be defined as the immaterial and material integration of areas that are geographically far away, but that have...

Similar Documents

Premium Essay

Thomas Money Services Inc. Powerpoint

...The company needs to focus on new construction within the long-term care centers and hospitals....

Words: 1780 - Pages: 8

Premium Essay

Mgmt 485 Mini Exam

...e. best cost provider strategy: giving customers more value for the money by satisfying buyers’ expectations on key quality/features/performance/service attributes while beating their price expectations. 11. What are distinctive features of a broad differentiation strategy? Under what circumstances is a broad differentiation strategy appealing? The distinctive features of a broad differentiation strategy are: command a premium price, and/ or increase unit sales (because additional buyers are won over by the differentiating features), and/ or gain buyer loyalty to its brand (because some buyers are strongly attracted to the differentiating features and bond with the company and its products). A broad differentiating strategy is appealing when buyer needs and uses of the product are diverse, there are many ways to differentiate the product or service that have value to buyers, few rival firms are following a similar differentiating approach, and...

Words: 1674 - Pages: 7

Premium Essay

Marketing Plan

...Strengths • Strong market demographics • The only carwash facility west of Laburnum Ave. • Depth of services not offered by competitors Weaknesses • The need for reliance on outside investors • The learning curve associated with entering into a new industry. Opportunities • Likelihood of repeat business • Participation in growing industry • Corporate Clients Threats...

Words: 710 - Pages: 3

Premium Essay

Sample Write-Up for Auto-Graded

...The explanation of the questions to be explored through research and the method for collecting information is clearly presented and insightful.   Sample Write-Up: Before...

Words: 1174 - Pages: 5

Premium Essay

Trouble in Paradise Analysis

...American based Heartland Spindle is looking for higher profits and a move to higher quality clothing markets in the USA while Suzhou First Textile Company, the Chinese partner, is looking to enter the domestic Chinese market and expand its manufacturing capacity through job growth, in line with local government pressures. My recommendation is to first focus on what is best for the JV given its situation and opportunities – which is to grow through acquisition and focus on expanding its current clothing products into the Chinese Domestic market. From that analysis with the implied 4% ROI, Heartland should to exit the JV and invest in entities that better meet its needs and expectations in countries that are more attractive to its needs. Finally in the future Heartland should be more careful when entering into JV agreements so that all parties have an appreciation for cultural differences, a common understanding of objectives and directions that are embedded in the JV agreement. Note – the Executive Summary is one area that is repetitive of other sections given its nature. B. Industry Dynamics: The Zhong-Lian Joint Venture (JV) is currently manufacturing clothing for the US mass market, a strategic group within the overall apparel industry (versus high end fashion brands). Their clothing is sold through retailers such as Walmart and Target. Customer value must be provided to the retailers through reasonable quality goods at low prices....

Words: 3282 - Pages: 14

Premium Essay

Rwt1 - Wgu Scenario 7 - Ethics

...Retrieved from: campaigns-begin-with-goals/ Biana Babinsky (2009) Make Marketing Easier – Define Your Target Market. Retrieved from: Brian Benson (2012) Learn More About Internet Marketing. Retrieved from: Hubert Hopkins (2009) How Much Should Your Company Spend on Internet Marketing? Retrieved from:...

Words: 2986 - Pages: 12

Premium Essay

Jd International Marketing

...Using market research to support decision making MARKETING Introduction Organisations that operate in the business-to-consumer (B2C) market are increasingly turning to market research to support their decision making processes. A retail business, for example, might be considering opening new stores, expanding internationally, proposing to diversify its product range or thinking about acquiring another company. Before proceeding, the business will require specific information to understand the implications of making such changes. The process of collecting this information and developing this understanding is known as market research. This case study focuses on how JD (part of JD Sports Fashion PLC), the UK’s leading retailer of fashionable sports and leisure wear, uses market research to support and develop its business. As a B2C retailer, JD’s performance depends on providing the most desirable brands and products at the right price and in the right locations to meet with the demands of the consumer. The group has also secured brands such as The Duffer of St George, Sergio Tacchini (under UK licence) and the fashion brands Chilli Pepper, Nanny State and Sonneti. The JD Sports Fashion Group now has over 900 stores across the UK and Europe and a reputation for stocking exclusive and stylish ranges. What is market research? The exchange between sellers (supply) and buyers (demand) for particular goods or services is called a market....

Words: 2183 - Pages: 9

Premium Essay

Part I: Bjb Manufacturing Company Quality Management Initiative Proposal

...Stakeholder Needs for BJB Products BJB Manufacturing Company strategy is to become the premier producer of high-end CD changers for the new and aftermarket automobile industry, which requires extensive research into how to meet the stakeholder’s needs. Research proves that a company’s chance of becoming and remaining a viable competitor focuses on customer satisfaction. These stakeholders can represent a group with direct interest in...

Words: 1139 - Pages: 5

Premium Essay

Research Pattern

...A typical research pattern might consist of five stages: * targeting study – to identify companies within a sector, to quantify sectors and to highlight new or adjacent sectors for further investigation; * issue identification and formulation of offer – structured interviews covering size and scope of potential customer activity, existing products/services, current purchase criteria and trends combined with database and financial analysis leading to a formulated offer; * opportunity quantification – having formulated a product or service offer, further structured interviews, questionnaires or web-polling to establish probabilities of spend, movement to new product, service or supplier, information channels and timing; * product/service launch programme – planning and developing a launch or expansion building on the contacts made, developing new targets and adjusting the percentage spent in marketing areas; * segmentation and refinement – ongoing work to analyse the returns, setting sales and commission targets, developing target ‘take’ and return figures Step 1 - Read websites and blogs about the market Before doing business in any new market, read websites and blogs about that particular market. Fortunately, there are websites and blogs written about almost every market in the world, describing its history, culture, business customs, key players and local business politics....

Words: 4513 - Pages: 19

Premium Essay


...Performs an insightful Situation Analysis using at least 3 frameworks appropriately (appendix)– IDs key issue(s) 20 Frameworks include such tools/concepts as: Stakeholders Analysis, SWOT, Root Cause, 5 Forces, 5 C’s, Market Expansion grid, etc. The actual frameworks should be placed in the Appendix. Use numbers! Specifies Opportunities Available or Penalties if problem continues 5 Impact of situation or opportunities are clear& specific – magnitude is identified (answers “so what” Appreciation) use numbers whenever possible! Logical Reasoning for Evaluation Criteria 10 Criteria for evaluating the decision are relevant and meaningful while also being discreet Options Identified are Creative & Realistic 15 Options are creative and have pros and cons identified Options Evaluated accurately (matrix) 10 Alternatives evaluated against criteria established above. Note -...

Words: 3797 - Pages: 16

Premium Essay


...Therefore, in order to achieve successful, the modern marketing concept is to achievement and set of corporate goals through meeting and exceeding customer needs and expectations better than the competition. However, marketing concept including three condition, customer orientation, integrated effort and goal achievement. First, Corporate activities are focused on providing customer satisfaction rather than others. For example, provide good customers service and producer convenience. Second, all staff need to accept the responsibility for creating customer satisfaction. Company should right to operation production, finance and developing department. Finally, the company achieves goals through customer satisfaction. However, there are has the limitation of marketing concept. Four issue, the marketing concept as an ideology, marketing and society, marketing as a constraint on innovation, and marketing as a source of dullness. Marketing orientation: Marketing orientation focus on customer needs. Company need to change present potential market opportunities to drive the company. Marketing orientation companies seek to demand of current marketing and latent marketing to adapt their product and service. And company gets closed to customers that understand their need and problems. For example, BMW corporate according to customer different needs. Company assigning different car brand, such as BMW, Mini, Rolls-Royce....

Words: 2691 - Pages: 11

Free Essay

International Business

...The safest bet and tried and tested method would be to gain advantage in foreign markets, be it Israel or Hong Kong, is by exploiting capabilities first developed at home. This is also termed as capability-based model. With this, the firm can exploit local comparative advantage efficiently (as it exploited at home), to leverage its bargaining power across markets, and to arbitrage cost differentials effectively. (Tallman, 2009).  But then it is not so easy to copy and get the capabilities transplanted elsewhere in the global arena. Going from national to international is a whole new ballgame and there are lot of things to consider from preferences to culture. For any capabilities to be transplanted we need to know if these capabilities are relevant, appropriable and transferable to and whether a particular market is suitable for the successful positioning of home-market businesses, in this case Chick-fil-A. Therefore, in that situation, it is beneficial to create new capabilities. This is built through exposure to new markets, internalization of new concepts, ideas from new cultures, access to new resources, and exposure to new competitors, and terms of competition. (Tallman, 2009).  Develop new capabilities is to be considered explicitly so as to determine whether the new additions will actually result in an overall enhancement of the company’s capabilities and its global competitive position....

Words: 805 - Pages: 4

Free Essay

Managerial Practice in China

...As the new leadership in China pledged to increase efforts to curb corruption, it is generally expected that the anti-corruption drive will slowdown corporate gift-gifting, there by weakening the demand for luxury goods. Modes off entry, In entering the Chinese market the company must understand what entry...

Words: 4053 - Pages: 17

Premium Essay

Cango Week 2 Analysis Report

...That is why we are here; to help the company stay successful even when they are considering expanding into a new market. During this research period, The Grads have come up with the top issues that the CanGo team needs to address so that they can ensure further successfulness. The six top issues that we are going to address here in this Week Two Analysis Report are: The lack of direction the company has; its poor management skills; absence of proper communication; the company has a lack of financial awareness; lack of Management by Objectives (MBO) as well as lack of...

Words: 2759 - Pages: 12

Premium Essay

Global Strategic Management Control

...The aim is to analyze the strategies of Starbucks in entering new markets and expanding internationally.  For this answer, instead of choosing an...

Words: 2737 - Pages: 11