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Enterprenuership

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Submitted By jatin
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Online bookshop called www.golobook.com.
$50,000 to spend on an online bookshop
We are going to hire a storage facility to keep our books (including text books). We will also use this storage as a small office where there will be two employees. One of them will be getting orders and the other will contact the suppliers for some of the books and give the buyers details and supplier will send the books straight to the buyer.
If the buyer get a voucher or they spend more then $100, they get a 5% discount and free delivery.
If buyer is overseas, the delivery is $12.
Policies: If you pay by credit then there is a 1% surcharge or 2% American express. If you pay through pay pal or bpay then it is no surcharge.
You can also buy insurance or a tracking number.
$20 membership fees a year. This will give you a further discount of 15% .

Ruby: * Executive summary * Vision statement * Mission statement * Products and services * SWOT analysis * Key success features * Competitor analysis * Goals and objectives * The internal management team

Justine * Key business strategies * Marketing strategy * Target Market * Knowing and keeping your customers * Customers motivation to buy * Market size and trends * Advertising and promotion * Sales promotion * Marketing materials * Publicity

Joe * Business’ web site * Pricing * Pricing established goods and services * Odd pricing * Geographic pricing * Discount or market downs * Bundling * Captive-product pricing * Competitive analysis * Distribution strategy * Market factors * Supplier factors * Self serve computer arena * Store location

Girish

* Colleges surrounding Macquarie * Form of ownership * Advantages * Company

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