Case Analysis Template

Case: Enterprise Rental-A-Car Student: Nicholette Gordon Preliminary Step: Choose Your Role.
Determine which key character you want to be in the case. Choose a manager. You are learning to become a manager. Do not choose a customer. Conduct the entire analysis from the point of view of this character. Make sure that all of the alternative solutions you list (see below) are things from your role's perspective and things within the power of your character to do. If you don’t have a name, identify a job title. Do not list alternatives that other people have; only list the options facing your chosen role. You are making your character's decisions and no one else's.

Identify your character: Owner Step 1 - Identify the Problem/Opportunity. The company needs to improve on marking.

Step 2 - Identify the Causes of the Problem/Opportunity. The problem occurred because of earlier decisions to kick the business in a profitable position in 1962. It occurs where ever there is an Enterprise rental established. It doesn’t occur where people doesn’t have knowledge of the company’s motto or existence. The management should be effectively practicing pleasing the customer. The organization has failed in making the customers know how well the staff does please their customers.

Step 3 - List Alternative Solutions to the Problem (or ways to take advantage of the opportunity).
Proposed alternatives should be consistent with the problem(s)/opportunity(ies) and cause(s) identified. Develop at least three possible alternative solutions. You may list both short-term and long-term solutions. Though you might list information gathering (surveys, marketing research, a consultant, etc.) as an implementation step in Steps 5 and 6, please don't let information gathering be an alternative solution. List the advantages and disadvantages of each alternative. (Note: Your alternative solutions must be things that you can do in the future. You can't change the past. Therefore, do not list the things that should have been done in the past. That's water under the bridge. Also, use “could” instead of “should” during this step. Pass judgment in Step 4.) a. Internet a. Pros i. You will be able to reach more people faster. ii. Low cost. b. Cons i. Reaching the people on the internet will be harder because of all the ads that are trying to reach people as well. b. Car wraps on management company cars a. Pros i. Many people will see ad on streets and highways. b. Cons i. Can you get the right information on the car.

c. Celebrity spokesman a. Pros i. Fans are faithful followers. b. Cons i. How much does it cost to pay celebrity?

Step 4 - Select the Best Alternative Solution.
I choose C because celebrities do affect how people spend their money. Fans trust a support the celebrity more so than the company itself. I feel that if you have the right celebrity that is associated in the industry of cars than it will help resolve the solution.

Step 5 - Implementation Steps.

Develop appropriate action plans to implement your solution to the problem/opportunity. Specify, as much as possible, what should be done, by whom, when, where, and in what sequence. Also, indicate follow-up procedures to monitor the implementation of your solution to ensure that the intended actions are taken and that the problem is corrected--or that the opportunity is made the most of. Information gathering fits very well in Step 5. It could be a way for you to monitor the implementation of your best solution in order to determine whether to continue with Plan A or to switch over to Plan B. 1. See who is hot right now 2. See if he/she fits the Enterprise vision 3. See if they are available and willing 4. Set up how much to pay celebrity 5. Start the best advertising ads

Step 6 - Plan B.
Develop a contingency plan including implementation steps just in case your best solution doesn't go well. You don't need to be as detailed as in Steps 4 and 5 above. Simply summarize what your contingency solution and action plans will be in the event that Plan A (Steps 4 and 5) doesn't work out. Plan B's solution is NOT information gathering (surveys, marketing research, consultants, etc.), though information gathering may be an implementation step in Plan B. Plan B must follow Plan A. It is not simply your second best alternative solution. Feedback from the follow-up procedures you include in your action plan in Step 5 will help you decide whether to continue with Plan A or to switch to Plan B.

Plan B would be to find a good average family in order to get out the buzz of how Enterprise loves the neighborhood communities.

1. Do a call for nice families 2. Find one that would target the average person in the targeted area 3. Get contracts started 4. Push the image on the customers by showing that we care about the neighborhood commuinty