As for my first assignment for entrepreneur’s subject, I would like to discuss about the criteria and how the entrepreneur should think. First and foremost the entrepreneur character can be build, can be groomed from experienced and some are born with the DNA in their blood!. Who is the entrepreneur? Entrepreneur is someone can see opportunities and situation in which new goods, services, raw materials and organizing methods can be introduced and sold at greater than their cost of production. Someone with the character of entrepreneur will always see problems, challenges and uncertainties as an opportunity for them. The only job that don’t have any qualification to apply is an entrepreneur. Anybody can be an entrepreneur, once they sustain in this field over failure because failure is the only thing guaranteed. How they respond to failure determines their success. Successful entrepreneurs are paid for their high tolerance for stress and pain. Setbacks, obstacles and challenges are painfully common elements of entrepreneurship. Most people react to these hurdles with stress and pessimism, with an attitude that obstacles are negative experiences that only hinder progress. As an entrepreneur, they encounter so many challenges they simply can’t afford to react this way. Instead, successful entrepreneurs view challenges as opportunities. Each challenge or setback reveals a key opportunity to grow -either to improve upon an existing weakness or take measures to avoid experiencing a similar setback in the future. Competitors are research subjects. Rather than viewing competitors as a threat, like most people would, entrepreneurs see competitors as enriching opportunities to learn more about their industry and target market. By looking at competitors’ business models, they can learn what makes them unique and embellish that uniqueness in their branding and marketing efforts.