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Entrepreneurial Creativity

In: Business and Management

Submitted By gauravpoddar
Words 1563
Pages 7

Entrepreneurship Imagination & Creativity:

Imagination and Creativity goes hand by hand i.e. with out imagination you cannot be creativity. This combination is the key to success for entrepreneurs. Potential entrepreneurs always analyze from every possible angle. What is the problem? Whom does it affect? How does it affect them? What costs are involved? This is the type of analysis that blends creative thinking with systematic analysis.

The Role of Creativity:

Creativity is generation of idea that results in improved efficiency or effectiveness of a system. Two important aspects of creativity exist: process and people.

Process: it is goal oriented and designs to attain a solution of a problem.

People: they are resource who determines the solution.

Table 5.1 shows two approaches for distinguishing innovative entrepreneur from adaptive entrepreneurs and found their application very effective.

The Nature Of the creative process:

Creativity is the process that can be developed and improved. Many people incorrectly believe that only a genius can be creative, but it is not like that. It’s the negative phrases prohibit people from thinking further. Negative phrases are shown in table 5.2.

There are four steps in creativity process

Step 1: Background and knowledge accumulation:

Successful creations are generally preceded by investigation and information gathering. This people investigate in both related and unrelated. Some of the way f or creative search or background knowledge is as follows.

• Read in variety of field

• Join professional group and association

• Travel to new place

• Attend professional meeting and seminars.

Step 2: The Incubation process:

In this step suddenly the idea breaks out when the person is engaged in…...

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