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Entrepreneurial Leadership

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ENTREPRENEURIAL LEADERSHIP

Steve Jobs once asked the question, “Why join the navy if you can be a pirate?” While some may argue that Apple more closely models that of the navy due to the company’s expansive size and presence, one can certainly argue that without the pirate that was Steve Jobs, Apple would not be what it is today. Steve Jobs may very well be one of the leading entrepreneurs of his time, but other distinguished individuals have also followed down similar paths to profits and social change. Entrepreneurs take different approaches in determining their path to success. Two such paths are the profit-oriented and social-responsibility oriented entrepreneurial approaches. Though similarities exist between both approaches, numerous differences do as well. Steve Jobs said, “Innovation distinguishes between a leader and a follower.” It is however, up to the entrepreneur to decide which path of innovation to forge. Tim O’Shaughnessy, founder of LivingSocial.com, is one such entrepreneur whose path to success followed that of the profit-oriented approach. “For-profit organizations focus on business goals, such as making money. Even when for-profit organizations become involved in social activities, their prime purpose is usually to make a profit” (Ruvio, Rosenblatt, & Hertz-Lazarowitz, 2010). According to their website, LivingSocial claims, “Innovation and imagination have made LivingSocial the fastest-growing company in the social-buying category.” (“LivingSocial,” n.d.). LivingSocial offers a service to customers while remaining focused on profits. According to Satariano and MacMillian, (2011) this company, which has only been in existence for four years, employs over 1500 employees, and projections indicated that sales would exceed $1 billion dollars in 2011.
As is typically the case with the profit-oriented approach, sights are...

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