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Entrepreneurial Strategy and Going Global

In: Business and Management

Submitted By khaulakharisma
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|ENTREPRENEURIAL STRATEGY AND GOING GLOBAL |
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|ENTREPRENEURIAL STRATEGY: GENERATING AND EXPLOITING NEW ENTRIES |
|STRATEGIES FOR GROWTH AND MANAGING THE IMPLICATION OF GROWTH |
|GOING GLOBAL |
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| |
|Himma Putri Sholihah (0910233042) |
|Khaula Kharisma Zakhrani (0910233043) |
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CHAPTER 13

ENTREPRENEURIAL STRATEGY:
GENERATING AND EXPLOITING NEW ENTRIES

One of the essential things in entrepreneurship is new entry. New entry refers to offering a new product to an established market or new market, offering and established product to a new market, or creating a new organization. To introduce new entry we need entrepreneurial strategy. Entrepreneurial strategy is a set of decisions, actions, and reactions that first generate, and then exploit over time, a new entry in a way that maximize the benefits of newness and minimize its costs. There are three stages in entrepreneurial strategy:

1. The generation of a new entry opportunity

New entry is hoped to provide the firm with a sustainable competitive advantage. The most important thing here is resources. Resources are the basic building blocks to a...

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