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Entrepreneurship Failure

In: Business and Management

Submitted By lcummins6
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Lower Division Capstone
Lesley Cummins
American Intercontinental University
Jonida Gjika
March 2013

There are many options for marketing however I have chosen what I believe to be the top three new techniques; they are showing to be quite attainable as well as essential in today’s marketing society. Sears you have gone back to the basics (Howard, 2002). This is a good marketing strategy considering the competition however it can be expanded upon even more. I would be a marketing manager that you could depend on to be up to date with the current effects of different marketing tools. Sears carries a variety of items for one stop shopping, however with more competitors doing the same we need to stand out. Today’s society is all about convenience, and fast information. We need to go mobile with the ‘second screen’. The surge in the second screen sector is a valuable asset. Where 75% of the world has access to mobile devices (Lord, 2013) this is an astounding marking option. Loyalty from existing consumers is also on the rise, keeping current customers happy and not just focusing on new consumers is a vital strategy. A third and also valuable marketing tool that I would recommend is gaming. Gamers are consistently playing and checking on their farms, crops and animals. Reaching out to this community of people is easy and necessary. When looking at these different marketing options they would be considered low-hanging baskets. The risks that are involved are that other companies and competitors are also perusing the same tools. Out of the three I would recommend the gaming technique, I believe that it will be least utilized by other competitors and gives a fun spin to your marketing campaign. This would have a positive reflection on the company and would increase with a small to medium profit increase.
AT&T you have the current strategy to win consumer…...

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