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Entrepreneurship

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Submitted By warraich85
Words 5480
Pages 22
ENTREPRENEURSHIP PLAN

Submitted To:

Haroon Rashid (Assistant Professor)

Submitted By:

Zulfqar Jahangeer MBA-FA09-022

Raza Ali MBA-FA09-026

Muhammad Sharif MBA-FA09-034

Zubair Rashid MBA-FA09-036

Umair Arshad MBA-FA09-082

COMSATS Institute of Information Technology Sahiwal Table of Contents
1 Executive Summary 4
2 Company Summary 6
2.1 The Opportunity: 6
2.2 Mission 6
2.3 Competitive Advantages 6
2.4 Start-up Summary 7
3 Management Summary 9
3.1 Legal Form of Business 9
3.2 Intellectual Property 9
3.3 Organizational Structure 10
3.4 Personnel Plan 11
4 Industry Analysis 12
4.1 Industry Description 12
4.2 Target Market 13 4.2.1 Market Segmentation 14

4.3 Competitive position within target market 16
5 Marketing Plan 17
5.1 Product Description 17
5.3 Sales Literature 17
5.3 Future Products 17
5.4 Strategy and Implementation Summary 18 5.4.1 Strategy Pyramids 18

5.5 Marketing Strategy 19 5.5.1 Pricing Strategy 20

5.5.2 Promotion Strategy 20

5.5.3 Distribution Strategy 20

5.5.4 Sales Strategy 20

5.6 Sales Forecast 21
6 Operational Plan 22
6.1 Location of office 22
6.2 Product and Service Execution Model 22
6.3 Quality Control 23 6.3.1 Product Differentiation 23

6.3.2 Services Differentiation 24

6.4 Customer Support Obligations 24
7 Financial Plan 26
7.1 Income Statement 26
7.2 Capital Budget 27
7.3 Cash Flow 28
7.3 Balance Sheet 29
7.4 Ratio Analysis 30
8 Critical Risk Factors 31
8.1 Management Risk 31
8.2 Operational risks 32
8.3 Financial risks 32
8.4 Compliance risk 33
References 34

Executive Summary

We are a high-powered team of creative individuals. The company creates an Internet environment attractive to bright kids, parents and students, and is

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