Second Journal Entry Set 1. Profile an entrepreneur that interests or inspires you. It may be an individual or team from history or current era. Use published sources and print media. Consider their personal characteristics, backgrounds in terms of family and social economic situation, education, experiences and skills, the type of venture and the business and economic climate when launched their venture, their management style. Link to Gibbs entrepreneurial behavior and the five EO attributes.

There is a person named Mark Elliot Zuckerberg who is an American computer programmer and Internet entrepreneur. He is also known as one of five co-founders of the social networking site Facebook. He works as a chairman and chief executive of Facebook. His finance is estimated to be $9.4 billion in 2012. He was born and raised in New York and began writing software as his hobby in middle school, with some assistance from his father and a tutor. When he was attending high school, he studied classic literature and fencing while studying at Phillips Exeter Academy.

After a few years, he joined Harvard College, majoring in computer science and psychology. In his former years at Harvard, he developed a notorious application that is also known a Facemash that allowed students on the college’s network vote on the relative attractiveness of other students. To create that application, he had to hack the Harvard’s network to get all the photos of students. He got busted and his application was shut down within a few days and let do disciplinary action. He also broke up with his girlfriend.

After broking up with his girlfriend, his spent all of time on writing codes for social network, Facebook in his dormitory room with the help of his few friends. And, he took facebook to other campuses nationwide and soon after moved to Palo Alto, California. After a few years, Facebook made him a young billionaire at the age of 23 in 2007. After 3 years, facebook had an estimated 500 million users globally and reached 1 billion in 2012.

When it comes to the management style of facebook, the employees have to work according to Zuckerberg’s theory. He doesn’t mention what his theory is but all of his employees know what and how he likes to do things and work. For example, he likes and expects debate and he is not sentimental. This means he doesn’t give a care about what he said and did yesterday, even if he was presented with the same product. He wants his employees to spend a year building something unique if they think they are able to. And, encourage them to do without hesitations and not to care what the result will be. So, what he wants is unique innovations from his people. There are three factors under Entrepreneurial behaviors that Gibb mentioned; opportunity seeking, taking initiatives, creativity. I can join this management style to this behavior. As I mentioned before, What Mark wants is unique innovations which means he is searching for creativity and he likes it very much and he wants his people to be creative.
There are five EO attributes: innovativeness, pro –activity, risk taking proclivity, competitive aggressiveness and autonomy. As you see, there is also one factor named innovativeness. So, the entrepreneurs are keen on making unique innovations.

2. What is their philosophy for business how does this lead to the innovation they brought to their company that created the differentiation from their competitors for their customers.

Everybody keep saying that Facebook does not care about privacy is really only half the story. There is a tech writer from New York Times named Nick Bilton asked an employee from Facebook company about what Mark Zuckerberg thinks about privacy, the employee laughed and said “He doesn’t believe in it.” The reason why Zuckerberg doesn’t believe in privacy is because he believes in radical transparency instead. Philosophically, Facebook is operating by people who are so extremists about information sharing. Time and time again, Mark said that the goal of

Facebook is to make the world more open up, connected and transparent. He really believes that improving communication by making it more efficient will make the world a better place.
There is a question that no one is been asking which is why are Zuckerberg and everyone at Facebook so into transparency or why he thinks being transparent and communication efficiently will save the world. This kind of way of thinking about the world long pre-dates Facebook, indeed it runs throughout the philosophies embedded in the modern internet.

Mark Zuckerberg also stated “Most of the information that we care about is things that are in our heads. And that is not out there to be indexed.” What he said is right. Consider about what we are doing when are going to use Facebook. We are just making digital versions of our relationships, a activities, even our identities.

There is countless social websites on the web. Each time, you log in them, you have to tell it again who you are and who all of your friends are. Why you should be doing that again. You should just do it once and it should know who you and your friends are. What all the people out there who use social websites is your entire friend are identified, and you should do it once and that’s all that should happen. And you should have all the networks of all the relationships between those pieces of data. That’s what we’re moving into – where [the internet] sort of knows these things down to that level. And all of these things that are going to be on this are not just pages, they are things. Everything we’ve described, every artifact or place, will be a specific representation, will have a specific character that can be linked to directly…[the internet of things where a] physical thing becomes part of the web so that we are in the middle of this thing that’s completely linked, down to every object in the little sliver of a connection that it has.

That is the difference between Facebook and other social websites. That is the unique innovation that Facebook made.