TABLE OF CONTENT
Title Page
1.0 Product, Service, and Industry Background………………………………….1
2.0 Recognizing Opportunities/techniques for Generating Ideas………………...2
3.0 Feasibility Analysis…………………………………………………………...3
3.1 Product and Service Feasibility Analysis…………………………….3
3.2 Industry/ Target Market Attractiveness Feasibility………………….. 4
3.3 Organizational Feasibility…………………………………………….5
3.3.1 Management Prowess………………………………………5
3.3.2 Resource Sufficiency……………………………………….6
3.4 Financial Feasibility…………………………………………………..6
3.4.1 Total Startup Cash Needed………………………………… 6
3.4.2 Financial Performance of Similar Business………………...7
3.4.3 Overall Financial Attractiveness of the Proposed Venture…7
4.0 Financial/Funding Aspect…………………………………………………….8
4.1 Financial Assumption………………………………………………...8
4.2 Income Statement……………………………………………………..9
4.3 Balance Sheet..………………………………………………………10
4.4 Statement of Cash Flow……………………………………………..11
4.5 Profitability Ratio……………………………………………………12
5.0 Business Model……………………………………………………………...13
6.0 Ethical & Legal Issues………………………………………………………15
6.1 Business Registration………………………………………………..15
6.2 Obtaining Business Permit and Complying Regulation…………….16
6.3 Acquiring Federal Tax ID…………………………………………...16
6.4 Gaining Internet Domain Name……………………………………..16
6.5 Opening a Bank Account……………………………………………16
6.6 Choosing an Attorney……………………………………………….17
6.7 Establishing Code of Conduct………………………………………17
7.0 Critical Risk Factors………………………………………………………...18
References……………………………………………………………………….20
Appendix………………………………………………………………………...22

1.0 Product, service & industry background
In this assignment, we had chosen grocery store as our study. It is categorize in the retail industry. The retail industry has changed from