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Entreprenuer Interview

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Submitted By baddeal40
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For my interview, I choose to interview the owner/entrepreneur of Affordable ATV’s, LLC. I asked her a variety of questions from different categories such as: Business overview, Business strategy, Human resources, Marketing, Technology, and Accounting. Affordable ATV’s was started in 2005. It was started in a good economy and the owner, Eric Bascom, started the business because he lost his union job that required him to travel all over the country for work. His brother-in-law sold 4-wheelers in a small shop in Indiana and when Eric lost his job he was trained on how to build the 4-wheelers along with many other types of small recreational vehicles. Eric brought his knowledge back to Richland county and started Affordable ATV’s. This company is S corporation, which means they operate like a corporation but are treated as a partnership for tax purposes. ATV’s sells powersports equipment such as 4 wheelers, utility vehicles, motorcycles, scooters, and dirt bikes for adults and children. They sell off-brand units of all the vehicles. Other brands such as: Honda, Kawasaki, or Suzuki, would cost about 4 times as much as the vehicles sold at Affordable ATV’s. This drastic difference in price is a huge competitive advantage for the company. Price makes a big difference when parents are buying a small scooter or child sized 4 wheeler for their kids. Parents don’t want to pay for a name brand that will cost them an arm and a leg when they can buy the off brand that runs just as well for ¼ of the price. The start up costs were paid for straight out of the owner’s savings. The company started out so small that Eric was able pay for everything without borrowing from a bank or from any family. The company originally was located in Ontario in a building that the owners were leasing. They began selling product so fast that the start up costs were quickly

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