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Entreprenuership Malaysia

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Assessment Portfolio

MPU3363
Entrepreneurship

Year | 2014 | Exam Sitting | August 2014 |

INSTRUCTIONS:
In this module, you will be assessed throughout the subject by using different elements of work. To pass the subject, you must have an overall mark of 50%. The table below is an overview of the subject assessment:

Assessment | Marks | Due Date | Test | 15% | Week 3 | Assignment (Group) | 10% | Week 5 | Presentation (Group) | 15% | Week 6 | Participation | 10% | Throughout the semester | Final Examination | 50% | August 2014 |

Assessment Portfolio

MPU3363
Entrepreneurship

Test (15%) Students have to complete the test as part of the subject assessment. The test covers the topics of:

a) Foundations of Entrepreneurship b) Strategic Management c) Forms of Business Ownership and Franchising

There are 3 subjective questions in the test. The total score for the test is 15%. The duration of the test is 90 minutes.

Assessment Portfolio

MPU3363
Entrepreneurship

Regulations of Assignment

A. Late Submission * A 10% deduction per day of total coursework marks (excluding weekends and public holidays). * Late submission after 5 days of the due date results in an automatic 0% for coursework. The student will be barred from the final examination.

B. Deliverables

The assignment should contain proper in-text citations. You are required to use the Harvard referencing system.
The group assignment and the group presentation must be entirely contributed by you and your group members only. Please make sure that you are aware of the rules concerning plagiarism. If you are unclear about them, please consult your program coordinator/ lecturer.
Plagiarism is presenting somebody else’s work as your own. It includes: * copying information directly from the Web or books without referencing the material; * submitting joint coursework as an individual effort; * copying another student’s coursework; * stealing coursework from another student and submitting it as your own
Suspected plagiarism will be investigated. If plagiarism is found to be occurred in the student’s coursework, it will be dealt with according to the procedures set down by the university/college.

Assessment Portfolio

MPU3363
Entrepreneurship

Assignment (Group)
Conduct a SWOT Analysis

The assignment must be conducted in groups of either FOUR (4) or FIVE (5) students.

Select only ONE company from the list below, and conduct a SWOT analysis for the selected company. Examine the strengths and weaknesses in the internal environment, and examine the opportunities and threats in the external environment. * Air Asia * Starbucks * Dell * Ikea

This is a 400-word assignment. Hence, your assignment should be between 360 and 440 words. The words in cover page, assessment criteria, tables and list of references will NOT be included in the word count.

The assignment should be written by using Times New Roman font size 12 with 1.5 spacing.

The structure of the assignment should be as follows: * Cover page * Assessment criteria * SWOT Analysis * List of References (Harvard referencing system)

Assessment Portfolio

MPU3363
Entrepreneurship

Assignment (Group)
Conduct a SWOT Analysis

Assessment Criteria | Unsatisfactory | Satisfactory | Proficient | Outstanding | Understanding of SWOT analysis4% | SWOT analysis is provided but more than 2 items are inappropriate. | SWOT analysis is provided. 1 or 2 items are inappropriate. | SWOT analysis is provided. Each item is appropriate. | A thorough SWOT analysis is provided. Each item is appropriate. Information is clear. | Grammar and spelling4% | 9 or more grammar/ spelling mistakes are found in the assignment. | 5 to 8 grammar/ spelling mistakes are found in the assignment. | 1 to 4 grammar/ spelling mistakes are found in the assignment. | No grammar/ spelling mistake. | Presentation and referencing2% | The presentation of assignment is not acceptable. At least 1 component is missing. | Assignment contains all important components. However, there is incorrect sequence. | Assignment contains all important components with correct sequence. | Assignment contains all important components with correct sequence and correct referencing. | Total Marks: /10% | | | | |

Assessment Portfolio

MPU3363
Entrepreneurship

Presentation (Group)

Students are required to carry out a group power point presentation on SWOT analysis, which is done in the written assignment.

Students must conduct the presentation in the same group, which is formed earlier.

The presentation of each group should take no more than 10 minutes.

Assessment Portfolio

MPU3363
Entrepreneurship

Assessment Criteria | Unsatisfactory | Satisfactory | Proficient | Outstanding | Content of the presentation4% | Explanations of concepts are inaccurate or incomplete. Poorly organized. | Some of the explanations of concepts are accurate and complete. Somewhat organized. | Explanations of concepts are accurate and complete. Generally well-organized. | Explanations of concepts are accurate and complete. Went above and beyond to research information. Extremely well-organized. | Confidence, voice, speed and language4% | Obviously anxious. Cannot be heard. Too fast or too slow. Poor language. | Seems uncomfortable. Occasionally cannot be heard. Occasionally too fast or too slow. Average level of language. | Slightly uncomfortable at times. Most can hear the presentation. Most presentation with steady rate. Good language. | Enthusiastic and with confidence. Proper volume and steady rate throughout. Excellent language. | Use of communication aids3% | Student uses superfluous graphics, no graphics, or poorly prepared graphics. Font size is inappropriate. | Occasional use of graphics that rarely support presentation. Font size is inappropriate. | Appropriate use of graphics. Font size is appropriate. | Graphics are designed to maximize audience understanding. Fonts are large enough to be seen by all. | Appearance of students2% | Personal appearance is inappropriate. | Personal appearance is somewhat inappropriate. | For the most part, personal appearance is appropriate. | Personal appearance is completely appropriate. | Length of presentation2% | Less than 5 minutes or more than 12 minutes | Less than 6 minutes or more than 11 minutes | Less than 7 minutes or more than 10 minutes | 7 to 10 minutes of presentation | Total Marks: /15% | | | | |

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