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Entreprenurship

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Advantages of franchising • A proven system is being acquired • Start-up assistance is proved • Ongoing assistance is provided • Access to training and support • Advertising and purchasing is taken care of • Easier to obtain finance • Leverage • Risks associated with product acceptance, management expertise, meeting capital requirements, knowledge of the market and operating and structural controls are minimized • Probably require less capital than setting up independently • Independence is retained • Franchisor strives to improve business with ongoing R&D programmes

Limitations of franchising • Increased set up cost • Rigid operating procedure • No control over marketing and operations • Bad decisions by the franchisor • Restrictions on freedom to act • Limited control and flexibility • Reliability of franchisor • Cost • Erosion of name and reputation and brand image of franchise

Five typical paths an entrepreneur may take

• Habitual entrepreneurs – are owner for a life time, sometimes in one business, sometimes across several businesses. The goal is personal satisfaction first, income second. Usually there is no succession plan. • Growth entrepreneurs- also life time owners whose goal is major success • Harvest entrepreneurs- are owners with an exit plan • Spiral and helical entrepreneurs - alternate periods of growth and stability, which are determined by personal or family needs • Occasional entrepreneurs – people who have another job and pursue entrepreneurship periodically

Dangers associated with purchasing an existing business • Finding a successful business for sale that is appropriate to the experience, skills and education of the purchaser is difficult and

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