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Entry Strategies for Smes

In: Business and Management

Submitted By alandom
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ENTRY STRATEGIES OF POLISH SMES TO FOREIGN MARKETS

To: Prof. Ewa Baranowska-Prokop Ph.D. Performed by: Alexander Omelyashko 50803

Warsaw 2013

Entry strategies of Polish SMEs to foreign markets
Introduction
The number of SMEs operating on the international markets is constantly skyrocketing since friendly policy of the EU authorities towards small firms and diminishing barriers of the international trade. Nowadays the percentage of SMEs to the whole number of all enterprises is constantly rising, playing a decisive role in EU economic development and competitiveness: in the EU they constitute about 98% of businesses (more that 20 million SME’s), providing two thirds of the total employment and 80% of new created jobs.

This number in Poland is high as well. According to surveys Enterprises give out more than 70 percent of all GDP, and 72 percent of them were SMEs, which are 99.9% of all enterprises.

STRUCTURE OF GDP IN POLAND IN 2012
CUSTOMS 11% MICRO 32% ENTERPRISES 70% OTHERS 19% MIDDLE 11%

SMALL 8%

BIG 19% OTHERS CUSTOMS MICRO SMALL MIDDLE BIG

The competition is harsh, and enormous number of new enterprises is coming up every year. Thus, no doubt that that is crucially important for an SME to choose the right entry strategy in order to operate the internalization process successfully. The appropriate entry strategy will have great consequences on the development of the firm, its revenues and the way it will hold on the stark market. It’s essential for Poland’s small and medium-sized businesses to begin to

venture more into markets abroad if the country is to continue its strong economic growth as living standards rise, experts said last week at a conference dedicated to encouraging the foreign expansion of Polish SMEs.

SME facts and EU policy towards SMEs

The policy towards SMEs is a very important topic for the EU policy

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