Environmental Factors

In: Business and Management

Submitted By kimcummings76
Words 1117
Pages 5
Environmental Factors
One mission of the Coca-Cola Company is to refresh the world. In order to refresh the world, Coca-Cola has to reach the world and distribute the refreshments throughout the world. The Coca-Cola Company has done just that since its establishment in 1886. Since establishing themselves in the beverage market, Coca-Cola has earned more than $15 billion in revenue, employed more than 150,000 employees, and has products in over 200 countries. Coca-Cola has had to research the global and domestic markets to ensure a need for their product. With the research, comes compliance in all regulations when distributing or creating the product in global and domestic areas.
Companies have their own procedures in place to guide employees through the ever-changing needs of consumers. These procedures provide an example to the employees regarding the conduct of the employees as business is conducted within global and domestic markets. The procedures also help in the decision-making of company executives as they explore expanding business in the global market. The Coca-Cola Company is a perfect example of a company using both domestic and international marketing. Marketing’s importance in the business world increases day by day. For Coca-Cola to market at a domestic level, they must promote their local products to local consumers in local markets and satisfy the needs of the local consumers. For Coca-Cola to market at a global level, they must promote multinational business all over the world to international consumers in international markets.
There are external factors impacting company operations. Both global and domestic companies feel the effect of these factors, which make up the marketing environment influencing company decisions. There are four environmental factors Coca-Cola took into consideration when expanding their market globally.…...

Similar Documents

Factor Affecting

... strategies used by companies to attract consumers ? To know the consumer preference. RESEARCH METHODOLOGY TYPE OF RESEARCH DESIGN The project will certain the drivers Consumer Behaviour and to find the factor which affect purchase of Washing Machine & Refrigerator. The Research divide into two parts : - ⊗ exploratory research to find the various drives of consumer behaviour ⊗ conclusive research to find the factor affecting the purchase. EXPLORATORY RESEARCH The universe define as comprising of people who had avail, purchase for Washing Machine & Refrigerator. Exploratory Research aimed at finding out the drivers of consumer behaviour. CONCLUSIVE RESEARCH Conclusive Research consisted of Administer Survey through questionnaire. The questionnaire mainly had closed end questions. The Final Questionnaire consisted of questions based on factors affecting the consumer behaviour. INFORMATION NEED Respondent’s Profile ∝ Number of members in family ∝ Monthly Household Income General Information ∝ Various consumer goods viz. Colour T.V., Refrigerator, Washing Machine etc. owned by respondent. ∝ No. of Refrigerator & Washing Machine owned (Nominal Scale & multi-choice) ∝ From where they get information about Washing Machine & Refrigerator (multioptional0 ∝ How much respondents are satisfied by product (multioptional) DATA COLLECTION FROM PRIMARY SOURCES The Primary Sources are customer who purchase or going to purchase Washing Machine and...

Words: 6303 - Pages: 26

Trust Factor

...Jennifer Heil HLT 05 Healthcare System and Transculture Daisy Savarirajan ,PH.D October 31, 2011 Trust Factor There are many elements that contribute to the specialzed populations’ distrust of the healthcare system. A few of them are trustworthiness, trans cultural communication, and cultural competence. Knowing more about these elements will help to break down the distrust of the healthcare system and help to build up more trust which is extremely important because when there is no trust, patients do not seek preventative care or specialty care. According to Cook, Kosoko-Lasaki, and O’Brien (2009) trust and distrust play significant roles in the interactions with in the healthcare system (p.16). This trust drives the frequency of the interactions between the culture and healthcare professionals. Trust can also be generational deriving from family members past experiences, also from others within the culture and this can affect future relationships within a particular group. Just like distrust can drive down interactions trust and increased understanding can increase a cultures competence. Trustworthiness can go a long way in helping clients and healthcare as a whole. Cultural competency has been attempting to improve starting at the caregiver and institutional levels. Policies have been made to heighten the sensitivity awareness when caring for others. “A big challenge to the adoption of cultural competency education is that no single method or body of...

Words: 1286 - Pages: 6

Factor Markets

...Arya Tavakoli Factor Markets Factor Markets Deli Equipment Capital is one of the most important economic factors. The capital goods also known as real capital refers to the presently produced units of equipment that are used in manufacturing of a service or a good, in which this case focuses on the restaurant equipment. With an economist mind state, we must accept that there could always be an enhanced outcome in finding resources. Also, en economist must recognize how restriction of resources plays a major role in any economy. If we tie this to the equipment industry, such as commercial stainless steel, we use production of commercial kitchenware is a whole new era of production. A product that may be interconnected in making a second product, like the stainless steel on a sub-zero refrigerator, can be made to aid a second product or industry. Stainless steel, being one of the richest resources, can be used anytime and anywhere and also be used in the equipment industry as a finished good. We know that Scrap metal lots pay top dollar for stainless steel products. A majority of restaurant equipment manufacturers only supply stainless steel equipment, and let’s suppose the restaurant closes down. A lot of people assume that the finished good of stainless steel machine operations would go to waste when it breaks, but the truth is that the equipment is either bought back from an equipment dealer or cashed for its value. Recently, one of the...

Words: 1179 - Pages: 5

Factor Markets - Indian It

...Factor Markets in Indian IT Industry The following case-let is an attempt to understand the applicability of the concepts of “Labor factor markets” in the context of the country’s Information Technology (IT) industry. The Indian IT industry started in the early 70’s, grew in the early 80’s and 90’s and boomed in the late 90’s. The boom started with the Y2K problems and brought with it the internet / web era where every organization in the world wanted to have a web footprint in the form of a website (e-commerce site in a business language) and this continued until the early 2005’s. Until early 2005, the industry had collected so much data through its e-commerce sites that organizations now wanted to analyze historical data, establish consumer trends and leverage that data to make strategic business decisions, thus introducing “Business Intelligence” to the world. With the industry moving at such a high pace, there was indeed a huge demand for large but low cost workforces with IT knowhow that could translate standard / custom requirements into software solutions / products. By now, we can understand that IT programmers are the factors of production of this industry. (Hereafter, the words IT Programmer/software developer might be used interchangeably). The revenue model of the industry was different from others in the fact that maximum revenue was generated from junior software developers and as people moved into higher managerial roles the revenue generation in terms of...

Words: 1558 - Pages: 7


...First_Pages Lut30352_ch01_001-030.qxd 8/7/09 3:26 PM Page 1 Part One Environmental and Organizational Context 1. 2. 3. 4. Introduction to Organizational Behavior: An Evidence-Based Approach Environmental Context: Globalization, Diversity, and Ethics Organizational Context: Design and Culture Organizational Context: Reward Systems 5 31 57 88 EVIDENCE-BASED CONSULTING PRACTICES A major component of the evidence-based theme of this text and the link to practice are these part openers from the world-famous Gallup Organization. Gallup draws from its internationally recognized survey science and cadre of internal and external researchers (e.g., the author of this text and a Nobel Prize winner in behavioral economics are Gallup Senior Scientists), publishes its findings in the top academic journals such as Journal of Applied Psychology and provides this evidenced-based perspective and representative practices for each text part. Gallup is the recognized world leader in the measurement and analysis of human attitudes, opinions, and behavior, building on over three-quarters of a century of success. Gallup employs many of the world’s leading scientists in management, economics, psychology, and sociology. Gallup performance management systems help organizations maximize employee productivity and increase customer engagement through measurement tools, management solutions, and strategic advisory services. Gallup’s 2000 professionals deliver services on-site at client...

Words: 17103 - Pages: 69

Limiting Factor

...Limiting factor is defined as any factor which limits the activities of the organization. (http://articles.getacoder.com/Limiting_Factor_Analysis_628617x1191737768.htm, July 2010) The most common limiting factor is the sales volume because a company cannot sell the entire product it manufactures and this analysis help companies to identify bottleneck resources and use best combination of available resources to maximize profit as well as limiting factor in an organization or a company. (http://articles.getacoder.com/Limiting_Factor_Analysis_628617x1191737768.htm, July 2010) Examples of limiting factors are shortages of supply of a resource and a restriction on sales at a particular price which is depending on the circumstances of the case such as cash, raw materials, skilled labour, land and equipment as well. (http://business.fortunecity.com/discount/29/budg1.htm, July 2010) Let’s suppose raw material N is in short supply. For instance, Product A’s sales price is RM100 while Product B’s sales price is RM200. Product A’s variable costs is RM50 while Product B’s variable cost is RM135 Contribution Per Unit, A is RM50 ; Contribution Per Unit, B is RM50 N used per unit of A is 10 Kg ; N used per unit of B is 20 Kg Therefore: Contribution per Kg A is 50/10 = 5 whereas contribution per Kg B is 65/20 = 3.25 As you can see Product A Contribution per Kg is greater than that of Product B, so every effort should be made to produce as much units of Product A as possible. After......

Words: 295 - Pages: 2

Environmental Factor

...Cultural environment * The cultural environment mean an environment which affect the basic values, behaviors, and preferences of the society- all of which have effect on consumer marketing decisions * Cultural environments consist of the influence of religious, family, educational, and social systems within the marketing system. Various features of a culture can create an illusion of similarity. National culture * Forms a boundary to define the group >Geographic and psychological * Makes “us” different from everyone else >All other people; all other nations * Defines “us” a different from “them” >“they” tend to be those least like us * Factors which effects Cultural Environment * Attitude of people * Demographic Factor * Social Responsibility * Education * Technological Factor * Income and life style * Health and safety Factor * Family * Cultural differences that may cause marketers problems in attempting to market their products overseas. Language - Language differences cause many problems for marketers in designing advertising campaigns and product labels. Values * An individual's personal values arise from his/her moral or religious beliefs and are learned through experiences. Colors - Colors have different meanings in different cultures -example, in Egypt, the country's national color of green is considered unacceptable for packaging...

Words: 432 - Pages: 2

Factor Analysis

... Assemblage of factors affecting Success of Fast Moving Consumer Goods Parmindar Singh1 1 Research Scholar, Department of Commerce, Chaudhary Devi Lal University, Sirsa. Abstract This paper has mainly focused to the study about the factors which affects on the success of Fast Moving Consumer Goods. Factor analysis is employed on data of 24 items that have main effect on the individual consumer. The major objective of this study is to determine the factors which affects the success of FMCG. The response of the 100 respondents has been selected for the purpose of the study. The findings indicate that factor 4 (v4) is at the top by which consumers make their opinion for use of buying in products with mean value (3.12) which is more effective in the comparison of the low mean value (1.31) of the factor 2 (v6) that is less effective in making the opinion for use of buying the products . Overall the analysis provides an understanding the consumer differ significantly by age, education and income level as consumer wise on intrinsic motivation. The results are important for the group of the consumers in making their purchase decision, companies selling their products and the various parties involve advertiser, investors etc. 1. Introduction Fast moving consumer goods is also known as consumer packaged goods. The Fast Moving Consumer Goods (FMCG) industry in India is one of the largest sectors in the country and it is at present the fourth largest sector with a total...

Words: 6384 - Pages: 26

Trust Factor

...HLT 205 – July 6, 2013 Ms. Daisy Savarirajan Trust Factor I have realized the United States has a lot of work ahead of them to do with our health care system compared to other countries, such as Japan, Great Britain, Germany and the rest of the world with national health care coverage for all. I wonder what does it takes to get us there. I believe, if the President, Congress and the rich all come into agreement with some hard decision and realities they can come up with a solution. Since the rich is running the country, the little people have to suffer the consequences because it all boils down to the cost, The cost for health care is the biggest challenge that everyone has to come into agreement. If we have a standardized price and cost for everything, such as you premium insurance cost will be $1,500 a month and the specialties services $50.00 deductible, hospital stays $100.00 a day, and prescriptions drugs $10.00 for every script for everyone, this will make a difference for everyone. The Obama plan cost over a trillion dollars, if we can mirror the Pelosi/Reid plans and not have it stopped by the bipartisan majority we can make head way. We will have to compromise and fight until this time, or we will have big problems of everyone gouging on who can make more money, until we can get everyone on one accord with national health care plan as the Japanese has established. Nationalized Models United States Japan Components and structure of the...

Words: 1239 - Pages: 5


...DESERTIFICATION What is desertification? Desertification is the persistent degradation of dryland ecosystems by climatic variations and human activities. Approximately, 41% of the world’s landscape is covered by drylands. The drylands are home to about 2 billion people on earth. Desertification threatens these drylands that we call home. It is thought that some 10% to 20% of drylands, or some six to twelve million square kilometres may already have been degraded. Most drylands are in developing countries in which the people are behind in reference to well-being and human development. The mortality rate are very high in these lands, typically around 54 per 1000 in some areas. Expanding populations have brought the need to produce more food. About 5 million km that were once grassland are now converted to crop land. Globally more than 2 million km of this rain-fed cropland has been moderately or severely degraded and each year about one per cent is abandoned to become desert. Furthermore, the irrigation projects used in these areas has caused inland waters to become infested with salt (salinity) and caused a huge decline in biodiversity. This only leads to more land loss. In the years to come desertification is expected to increase. The driven factors for the increase in desertification are poverty and the unsustainable use of land. Climate change is also a factor in desertification but the impact depends upon the area and region. To change the drastic effects of......

Words: 328 - Pages: 2


... warming as an example of air pollution (because it's caused mostly by humans releasing gases such as carbon dioxide into the atmosphere). But if it leads to dramatic sea-level rise and coastal erosion, you could argue that it will become an example of land pollution as well. Deforestation carried out to create dry lands is one of the major concerns. Land that is once converted into a dry or barren land can never be made fertile again, whatever the magnitude of measures to redeem it is. Land conversion, meaning the alteration or modification of the original properties of the land to make it use-worthy for a specific purpose is another major cause. This hampers the land immensely. Also there is a constant waste of land. Unused available land over the years turns barren; this land then cannot be used. So in search of more land, potent land is hunted and its indigenous state is compromised with. III. Effects of Land Pollution 1. Environmental Impact: When deforestation is committed, the tree cover is compromised on. This leads to a steep imbalance in the rain cycle. A disturbed rain cycle affects a lot of factors. To begin with, the green cover is reduced. Trees and plants help balance the atmosphere, without them we are subjected to various concerns like Global warming, the green house effect, irregular rainfall and flash floods among other imbalances. 2. Effect on human health: The land when contaminated with toxic chemicals and pesticides lead to...

Words: 13986 - Pages: 56

Two Factor Theory

... knowing the theory. 2 Motivational Theories & Research Although there are many theories of motivation, there are only a few that I feel can be relevant and valuable in the work setting. Before settling on one theory to use in my analysis, I wanted to get a better understanding of some of the most familiar motivational theories. I have found that motivational theories have been categorized into two main groups: content theories and process theories. The content theories tend to focus on the needs of the individual, trying to explain the different factors that contribute to either encouraging or halting a behavior within that individual. These theories are also appropriately known as “need-based theories.” Some of the more famous theories within this category include Maslows’ Hierarchy of Needs Theory (1954), McClelland’s Needs Theory (1961), and Herzberg’s Two-Factor Theory (1959). The process theories seem to be much more complex and delve deeply into the thinking process of the individual, trying to explain the “why” or “how” of motivation. These theories explain “why workers select behaviors and how they determine whether their choices were successful” (Hunsaker, 2005). They also seem to have more interest in the personal factors within the individual and the psychology involved in their decisions and motivations. Some of the notable process theories include Vroom’s Expectancy Theory (1964), and Adam’s Equity Theory (1965) (Ruthankoon, 2003). Although I’m sure that...

Words: 22775 - Pages: 92

Factor Influcing Consumers Laptop

... can prefer certain products, brands or companies over others, and to understand the reason behind these choices is exceptionally essential in order to market existing products more effectively than rivals. Consumers’ demographic profile, purchase perceptions, and their attitudes towards products or brands influence their purchase decisions. Jarvenpaa and Tedd (1996/1997) identify many factors that affect a consumer’s electronic shopping purchase decision: product understanding, shopping experience, customer service, and consumer risk. Geisler and Hoang (1992) identify five steps in the decision process to purchase IT: 1. Establish or articulate the need for IT. 2. Establish or determine which unit(s) will receive the new or modified IT. 3. Select the technology. 4. Select the suppliers. 5. Authorize the purchase and sign the authorization to commit the necessary funds. The authors conclude that services companies follow a relatively logical and analyzable decision process. According to decision making model, consumers process the environmental cues; the physical factors of the product, psychosocial cues, such as advertising, and consumers put these cues into a set of perceptions that shape their preferences (Hong and Lerch, 2002). Based on these preferences, consumers make their choices subject to situational constraints, such as price (Hong and Lerch, 2002). According to Hong and Lerch (2002), people evaluate various objective features when buying an IT product, and...

Words: 4408 - Pages: 18

Factor Influencing Customer

... individual’s perception of the extent to which performance of the behaviour is easy or difficult for that individual. Perceived behavioural control is also held to influence behaviour directly when perceptions of control match actual control (Armitage & Conner, 2001). Perceived behavioural control can be further divided into perceived 6 self efficacy and perceived controllability (Ajzen, 2002). Hence, two variables, perceived availability and importance of price are derived in this study. On the other hand, TPB assumes that all other factors, such as environmental influences and demographics do not independently contribute to explaining the likelihood of performing behaviour (Montano & Kasprzyk, 2002). In summary, to predict whether or not a person intends to carry out an action, it is crucial to identify whether or not the person is favour in doing it (attitude), how much the person feels social pressure to do it (subjective norms) and whether or not the person feels in control of the action (perceived behavioural control). By changing these three predictors, it will increase the chances of the person’s intention to carry out the action and therefore increase the chances of the person actually doing it. Present study aims to identify factors influencing the dietary supplement products purchase intention among consumers in Penang with the application of TPB model. Apart from that, additional independent variables were also being tested in this study...

Words: 6783 - Pages: 28

Five Factor Model

..., conscientiousness, and openness to experience; they were only different by a few numbers. Based on the similarities in means for each category I would say that this test has high inter-rater reliability, because the degree of agreement between my sister, boyfriend, and my friend was high, they basically gave me the same scores for each category. I think that the five factor model questionnaire was fun to complete, and my loved ones had fun participating. The questions on the Five Factor Model are universal so it makes it easy to fill out, but the FFM only provides a basic description of individual differences in personality traits but it does not explain all of human personality. I think it’s a useful to measure basic personality traits but each factor is a larger category that encompasses many smaller personality traits. I think that this test would be useful for job interviews, because conscientious and extraverted people might perform better at work than people with neuroticism, and someone who scores high in agreeableness probably wouldn’t have a great job performance in a leadership role. The Five Factor Model can be seen as one angle about how and why individual’s act the way they do, but it cannot provide a complete and comprehensive character profile. It does not explain the core aspects of human nature or take into account environmental factors. . Work cited Lilienfeld, S. (2011). Personality. In Psychology: From inquiry to understanding (2nd ed., p. 562).......

Words: 1072 - Pages: 5