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Environmental Factors

In: Business and Management

Submitted By Trulybeauty88
Words 1725
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Marketing
LaTroya c. Boyd
MKT/421
4/30/14
Dr. Michael Rico

WHAT IS MARKETING? I consider marketing to be a form of art. The goal is to persuade the audience and lead each individual into the direction of being convinced. Whether it is a product sold in the market or an idea of a business and the creator is looking for an investor, marketing builds the connection that should ultimately lead into trust. According to “Basic Marketing A Marketing Strategy Planning Approach” marketing is defined as more than just buying and selling. It is stated that “marketing is the performance of activities that seek to accomplish an organizations objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from producer to consumer or client.” In other words, the mission of any business is to keep track of what customers are most interested in order to maintain a successful business. It takes strategic planning and for all involved in the company to use good communication skills and learn to coordinate with the rest of the so that everyone is on the same page. To promote goods or services the marketing strategy should be organized. Un-organization is the recipe for failure. Personally I believe marketing is quite a few things. Marketing is art. It is a process of convincing people and promotion. Other sources will sum marketing up and describe it as a management process where goods and services are moved from a mere idea to the consumer actually getting a hold of it (Marketing). Marketing is broken up into four concepts; product, price, place, and promotional strategy (Marketing).

THE IMPORTANCE OF MARKETING IN ORGANIZATIONAL SUCCESS Within any business there should be a plan for all aspects. The most important plan of all should geared towards consumers and ultimately make a profit. People want to know that they...

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